tips on how create damming products for commercial success

1. 8 tips on how create
innovative and successful
products
Excerpt from Tiisetso Maloma’s (book) ‘Forget The
Business Plan Use This Short Model’

2. This post is an excerpt from my book
‘Forget The Business Plan Use This Short
Model’.

3. It all starts with an idea to create a product;
then making the product.

4. It has to serve an identifiable purpose(s)
or deliver value to consumers
 Consumers buy products for absolute
purposes that the products will serve. Be it
even that the product brings joy to them, or
tickles their fancy.

5. 1. It has to be of better value from your
competition, in the eye of consumers
 It could be the price, feature or design
difference. A cheaper product may be the
reason for consumers to buy your product
and not the competition’s.

6. 2. Deliver efficiency
 Your clientele has to be better off with
your product. They must be glad they
possess your product. It should make a
better difference in their lives somehow.

7. 3. Easily defined products and product
features
 This helps consumers readily identify
what your product will do for them.
 It is also a quick way to close a sale. This
is your product’s hook.

8. 4. Good quality, good after sales service
and maintenance
 This is how you protect your product’s
use, in that it’s always in use and serving its
purpose.
 This is also how you maximise the value

9. of your business brand.

10. 5. Well branded product
 You need a logo. A logo is a sharp and
distinctive mark which says “I made this
product, this product of such stature”.
 Your product’s packaging is crucial; it
should communicate a psychology that

11. captures consumers.
6. Don’t take forever building your product
 Things change, people change, relevance
changes
 Say you take time loading features onto
your product, and then release the product

12. into the market, the market will give you
feedback on what to tweak.
 It would take more time to tweak and
return the product to the market than if you
had less features.

13. 7. Protect product use value through
innovation and consistent enhancement
 Everything changes, competition gets
tougher and piracy take course.
 Your duty is to then give customers a
reason to continue buying, thefore innovate.

14.  The role of a business is to make money
everyday (or year) if possible and keep
making it.
 Release products that the same consumer
who bought the first product can buy, so as
to keep making money.
 But be very careful not to totally take the

15. crap out of the previous product.
This was an excerpt from my book ‘Forget The
Business Plan Use This Short Model’. The book
points out what is important and crucial for an
entrepreneur to concentrate on. A shorter and
efficient business plan format.

16. Here is my book on business modelling
[avail at Amazon and Kobobooks.com]
Speak to us – info@largecom.co.za