I work between 9-5 with
digital services for my customers customers (Digital Customership) @johalof OpenID The Long Tail Sailing & Skiing Gary Hamel & John Hagel India Perpetual Beta Transitive t rust Transparent Government Archipelago Creative Destruction Facebook Innovation Workshops Digital Natives Near Field Communication Digital Customership iPad Amazon.com & Kindle Next Step in Banking Social Media Multichannel Enterprise 2.0 Deregulation “ Food Elevators”
Here is my key message
today: The future of financial services and payments will definitely be bank enabled , but not necessarily bank driven . Banks need to allow for innovative external services, support the good ones and copy the best.
A lot of the challenge
around payments is front office simplicity… SquareUp.com Sales volume following eBay purchase and integration of PayPal (UK volumes) iTunes.com
A realization: I rarely do
my financial decisions at 7 pm on the 25th when I'm sitting in my sofa at home paying the bills. Banks need to get closer to my every day situations Mobiles are always close to the decision… …and soon transaction!
Forrester 2010; The State Of
Mobile Banking In Europe: 2010 Currently app fever… … but, less than 1% of Europeans with a mobile phone use downloadable mobile applications to access their accounts
85%: “ No, I have
never used mobile banking” Reason #1: I see no value Forrester 2010; The State Of Mobile Banking In Europe: 2010
What is certain: we have
not found the dominant design for mobile banking. It’s for the most part marketing, not strategic business development pushing mobile services. There is not any silver bullet business case(s) - YET
As the mobile device becomes
”just another touchpoint”, a bank’s lack of a strategic approach to mobile retail banking will seriously damage its competitiveness in the long term” Gartner 2010 June; Time to Migrate Toward Mobile Financial Services. #G00200787. ”