DMRC Project

1. 7 Ps of Marketing - DMRC
Product
Price
Promotion
Place
People
Process
Physical Evidence

2. Product, Physical Evidence, Process
 State of the art lightweight, stainless steel,
fully vestibuled A/C coaches
 Safety
-Train Control Management Systems of all important subsystems
- Sensor based door opening and closing system
 Reliability
 Passenger Comfort
 Communication system for passengers
 Ticketing System
 Rolling Stock – 1022 coaches + 212 planned
 Conversion from 4 coaches to 6 coaches
 Operation and Maintenance ( ERP -SAP ECC 6.0)
 Energy Audits undertaken

3. Place
Phase III Approved
4 Corridors,
103 km in length
 67 stations
Est. cost of Rs
35,242 Crores
Extension to
Faridabad
Est.Completion -
2016
 Coverage
- 167 km + 23km
 Connectivity
 Feeder Buses
for last mile connectivity

4. Promotion
• Safety – Radio & Newspaper advertisements, Celebrity endorsements
• Brand – Delhi Metro
• Experience the service
• Environment Friendly – DMRC has helped in removing more
than 91000 vehicles from the roads of Delhi daily.
• Consultancy Assignments (Technical prowess)
-Metro projects in Jaipur & Kochi, DPR - Bangalore Phase II
-Chennai Metro, Kolkata Metro, Delhi Monorail
• Good Governance – endorsed by CAG

5. People
• Safety Awareness programs
-For staff, commuters and employees of contractors
• People Strength – Quality and Nos
-6920, As of Mar 31, 2012
• Training programs - In house Training Institute
-Technical, Disaster Management
-Soft skills, Customer Care Programs, First Aid
• Cordial Employee-Employer Relationship

6. Services Marketing Triangle- DMRC