Digital Marketing As the festive season is keeping the digital marketers busy to un-roll new plans and strategies, the future of Digital Marketing seems challenging as well as exciting. After the stupendous success of Facebook and Twitter, now it is the Instagram which is attracting millions of netizens especially the young and lively people.

1. Right Digital Marketing Tactics
For Expected Results
By – Gaeta
Singh

2. Digital Marketing
 As the festive season is keeping the digital marketers busy
to un-roll new plans and strategies, the future of Digital
Marketing seems challenging as well as exciting. After the
stupendous success of Facebook and Twitter, now it is the
Instagram which is attracting millions of netizens especially
the young and lively people. Whereas Facebook Lookalike
let them allow to interact with people who are similar to
one's custom audience list. Though, there are people who
still prefer paid promotions on Facebook but paid
promotions often reduce the interest of serious prospects.
Instead of paid promotion on Google and Facebook,
businesses should prefer e-mail promotion. E-mailers and
newsletters induce target audience to explore information, if
the content is good and interactive then the reader will
definitely read the whole story. He/she can also forward
these e-mailers to friends and relatives. In fact e-mail
marketing is the most cost effective way to communicate
with the existing customers and prospects, it is embraced

3. Social Media
 In addition to e-mailers, videos on YouTube and other
social media sites is another interesting way to
communicate with the target audience. Through videos
one can easily define a concept and narrate a process
and it also add authenticity to one's claims and
promises. These days people love to use smart phones
and tablets and all these modern gadgets gives better
experience with videos and interactive content.
 Blogs and articles always entice people who are bit
literary and spend their spare time in reading news,
articles, blogs and reports. This segment normally
research a lot on the internet before buying a product or
service. They are sensitive and a miscommunication
with them can create a negative influence too, every
business likes such kind of clients as they remain loyal
once they got satisfied.

4.  A blogger or article writing should be smart enough to
understand their need and always avoid eulogising the
marketer's services. These articles and blogs should be
well written and unique as they help to improve the rank of
marketers website too. Moreover, a blog can be posted on
multiple locations and a link can also be created on the
Facebook page.
To increase the traffic on your website and likes on social
media sites, there is nothing more engaging than contests
on Facebook and other sites. Contest ignite the curiosity of
visitors and enhance their temptation to win exciting prizes.
Many life-style and jewellery brands are running exciting
contests on social media sites and are gaining popularity
as well as business. Therefore, it is advisable to business
people to cleverly craft digital marketing strategies in order

5. Thank You