The document provides an overview and walkthrough of new YouTube analytics features, including:
- Breaking reports down by views and engagement with improved search and date range functionality.
- An ability to easily download reports in CSV format from an overview screen and pages covering views, demographics, locations, sources, and audience retention for videos.
- Engagement report pages on subscribers, likes/dislikes, favorites, comments, and sharing data.
The walkthrough guides the user through each analytics section and report with screenshots to demonstrate the updated interface.
2. New YouTube Analytics – Key Points
• New reports broken down by views and
engagement
• Ability to easily download the report as a
CSV
• Better search functionality and variable
date ranges.
• New Overview screen
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3. About This Walkthrough
• Is from a 365 days view.
• Has client & video names removed.
• Follows the flow of reports found on the left side of the
Analytics page
– Views Reports
• Views
• Demographics
• Playback Locations
• Traffic Sources
• Audience Retention
– Engagement Reports
• Subscribers
• Likes and dislikes
• Favorites
• Comments
• Sharing
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26. Engagement Reports – Shares cont.
Sharing services available on YouTube videos
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27. Additional Notes
• All reports that are available for the channel are
available for individual videos.
• All buttons are clickable to change data view.
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Total views for the selected date range and region.Map = switches the view to a shaded in world map
Video = shows data arranged by individual videosGeography = shows data arranged by geographic locationDate = shows data broken down by individual days
Male = changes all data to reflect only those identified as male.Female = changes all data to reflect only those identified as female.
Male = changes all data to reflect only those identified as male.Female = changes all data to reflect only those identified as female.
The total number of views from all playback locations for the selected date range and region.
Views from YouTube = Views resulting from links within YouTube for the selected date range and regionViews outside of YouTube = Views resulting from links external to YouTube for the selected date range and region.Mobile apps & direct traffic = Views of unknown referrer on mobile apps and direct traffic on the YouTube watch and channel pages for the selected date range and region. Possible origins of direct traffic include email and instant messaging clients or copying and pasting a URL into the browser.
Views from YouTube = Views resulting from links within YouTube for the selected date range and regionViews outside of YouTube = Views resulting from links external to YouTube for the selected date range and region.Mobile apps & direct traffic = Views of unknown referrer on mobile apps and direct traffic on the YouTube watch and channel pages for the selected date range and region. Possible origins of direct traffic include email and instant messaging clients or copying and pasting a URL into the browser.
Absolute = the views of every moment of the video as a percentage of the number of views of the beginning of the video. Rewinding and re-watching a particular moment will push the graph upwards (perhaps even above 100%), while fast-forwarding or abandoning the video will push the graph downwards.
Relative = shows your video's ability to retain viewers during playback relative to all YouTube videos of similar length. The higher the graph at any given moment, the proportionately more viewers kept watching your video over the preceding seconds of playback versus other videos at that same moment in their playbacks. Rewinding and re-watching a particular moment will push the graph upwards, while fast-forwarding or abandoning the video will push the graph downwards.
Subscribers net change = The change in total subscribers found by subtracting subscribers lost from subscribers gained for the selected date range and region.Subscribers gained = The total number of times users subscribed to this channel for the selected date range and region.Subscribers lost = The total number of times users unsubscribed to this channel for the selected date range and region.
Likes = Only displays data for the likesDislikes = Only displays data for the dislikes
Video = shows data arranged by individual videosGeography = shows data arranged by geographic locationDate = shows data broken down by individual days
Favorites net change = The daily change of favorites in the date range selectedFavorites added = The daily addition of favorites in the date range selectedFavorites removed = The daily removal of favorites in the date range selected
Video = shows data arranged by individual videosGeography = shows data arranged by geographic locationDate = shows data broken down by individual days
Comments left on videos in the date range selected
Video = shows data arranged by individual videosGeography = shows data arranged by geographic locationDate = shows data broken down by individual days
The amount of shares in the date range selected
Video = shows data arranged by individual videosGeography = shows data arranged by geographic locationDate = shows data broken down by individual daysSharing Service = Breakdown of what sharing service was used to share the videos
Sharing Service = Breakdown of what sharing service was used to share the videos
