The document provides an overview and walkthrough of new YouTube analytics features, including: - Breaking reports down by views and engagement with improved search and date range functionality. - An ability to easily download reports in CSV format from an overview screen and pages covering views, demographics, locations, sources, and audience retention for videos. - Engagement report pages on subscribers, likes/dislikes, favorites, comments, and sharing data. The walkthrough guides the user through each analytics section and report with screenshots to demonstrate the updated interface.

1. New YouTube Analytics Walkthrough
Prepared by: Josh Peters
December 2011

2. New YouTube Analytics – Key Points
• New reports broken down by views and
engagement
• Ability to easily download the report as a
CSV
• Better search functionality and variable
date ranges.
• New Overview screen
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3. About This Walkthrough
• Is from a 365 days view.
• Has client & video names removed.
• Follows the flow of reports found on the left side of the
Analytics page
– Views Reports
• Views
• Demographics
• Playback Locations
• Traffic Sources
• Audience Retention
– Engagement Reports
• Subscribers
• Likes and dislikes
• Favorites
• Comments
• Sharing
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4. Overview
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5. Overview
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6. Views Reports
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7. Views Reports - Views
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8. Views Reports – Views cont.
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9. Views Reports - Demographics
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10. Views Reports – Demographics cont.
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11. Views Reports – Playback Locations
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12. Views Reports – Traffic Sources
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13. Views Reports – Traffic Sources cont.
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14. Views Reports – Audience Retention
• Audience retention is only for videos and not for
channels.
– Shows how long people are watching the video
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15. Views Reports – Audience retention cont.
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16. Engagement Reports
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17. Engagement Reports - Subscribers
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18. Engagement Reports – Likes and Dislikes
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19. Engagement Reports – Likes and Dislikes
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20. Engagement Reports - Favorites
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21. Engagement Reports – Favorites cont.
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22. Engagement Reports - Comments
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23. Engagement Reports – Comments cont
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24. Engagement Reports - Shares
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25. Engagement Reports – Shares cont.
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26. Engagement Reports – Shares cont.
Sharing services available on YouTube videos
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27. Additional Notes
• All reports that are available for the channel are
available for individual videos.
• All buttons are clickable to change data view.
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28. New YouTube Analytics Walkthrough
Prepared by: Josh Peters
December 2011