The Future of CRM: API First

•

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Future-proof your technology so that you can quickly adapt CRM to changing customer needs and the evolving digital landscape. Matt Hardy, Digital Director & Joint Managing Director, The Real Adventure For more information, please contact: Simon Brace, New Business Director The Real Adventure T: 0117 244 0800 E: simon.brace@realadventure.co.uk

Marketing

A Creston Communications company
API first
Matt Hardy
@mcrilf!
Digital Director & Joint MD

A Creston Communications company
API
Application
Programming
Interface

Its main purpose is to
define a set of
functionalities that are
independent of their
respective
implementation, allowing
both definition and
implementation to vary
without compromising
each other
A Creston Communications company

A Creston Communications company
API = the glue
that connects
diverse
technologies

A Creston Communications company
You’re already
an API pro

A Creston Communications company
The illiterate of the 21st
century will not be those
who cannot read and write,
but those who cannot learn,
unlearn and relearn ”
“

Mobile traffic predicted to overtake desktop traffic by Summer 2014
A Creston Communications company

A Creston Communications company
Source: IMRG Capgemini Quarterly Benchmarking Report, September 2014

A Creston Communications company
Gordon Moore!
Founder, Intel Corporation
The power of
computing devices
doubles approximately
every 18 months”
“

You can’t predict
A Creston Communications company
the future

A Creston Communications company
Shift to a
platform mindset

For you, the sellers and buyers
of Etsy, providing a developer
platform is ultimately about
more choice and possibility.
The beautiful thing about
providing a platform is that we
simply don’t know what will be
built on it. We provide the
tools to developers and step
aside to let the magic happen. ”
“

Our APIs were initially
solely focused on our
mobile apps, but we soon
identified unexpected
opportunities for their
use in other channels
and by other parts of
the business”
“

There’s another
benefit to an
API-first approach
A Creston Communications company

A Creston Communications company
Integration

Future-proofing
A Creston Communications company
Integration

Are you thinking
A Creston Communications company
API-first?

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The Future of CRM: API First

1. A Creston Communications company API first Matt Hardy @mcrilf! Digital Director & Joint MD

2. A Creston Communications company API Application Programming Interface

3. Its main purpose is to define a set of functionalities that are independent of their respective implementation, allowing both definition and implementation to vary without compromising each other A Creston Communications company

4. A Creston Communications company API = the glue that connects diverse technologies

5. A Creston Communications company You’re already an API pro

6. A Creston Communications company The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn ” “

7. A Creston Communications company

8. A Creston Communications company

9. Mobile traffic predicted to overtake desktop traffic by Summer 2014 A Creston Communications company

10. A Creston Communications company Source: IMRG Capgemini Quarterly Benchmarking Report, September 2014

11. A Creston Communications company

12. A Creston Communications company st

13. A Creston Communications company Gordon Moore! Founder, Intel Corporation The power of computing devices doubles approximately every 18 months” “

14.

15. You can’t predict A Creston Communications company the future

16. A Creston Communications company

17. A Creston Communications company

18. A Creston Communications company

19. A Creston Communications company

20. A Creston Communications company

21. A Creston Communications company Your brand’s content & services Your customer

22. A Creston Communications company Your brand’s content & services Your API Your customer

23.

24. A Creston Communications company Shift to a platform mindset

25.

26. For you, the sellers and buyers of Etsy, providing a developer platform is ultimately about more choice and possibility. The beautiful thing about providing a platform is that we simply don’t know what will be built on it. We provide the tools to developers and step aside to let the magic happen. ” “

27.

28. Our APIs were initially solely focused on our mobile apps, but we soon identified unexpected opportunities for their use in other channels and by other parts of the business” “

29.

30. There’s another benefit to an API-first approach A Creston Communications company

31. A Creston Communications company Integration

32. A Creston Communications company Your brand’s content & services Your API 3rd party services

33.

34.

35.

36.

37. Future-proofing A Creston Communications company Integration

38. Are you thinking A Creston Communications company API-first?

The Future of CRM: API First

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