The document discusses four main technologies that should not be ignored in 2012: mobile, social, the cloud, and crowdsourcing. It notes that we are experiencing dual revolutions with mobile and social media, with stats showing rising mobile and social media usage. It provides prescriptions for businesses to view their websites on mobile devices, get social on platforms, and explore using the cloud and crowdsourcing opportunities.

1. Technology you shouldn’t ignore in 2012 Prescriptions from Ken Colburn ‘The Data Doctor’

8. Every consumer of content can now be a producer of content… … everyone now has a voice, every minute of the day.

11. Pre-Internet (one to many) Customer

12. Internet Revolution (one to one) Customer

13. The Social Revolution (one to one to many) Customer

14. The Threat Customer

15. The Old Paradigm The New Paradigm Your business was the center of the buying decision Your business is one small factor in the buying decision

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