2. Real Groovy sells a wide range of: Music Movies Books Games • Deals in second-hand goods. • Usually charges high price. • Also provides online shopping. • Is seen as a Kiwi Icon.
8. They’re easy to get - downloaded straight to your media player… … Or mobile phone. Also very cheap, and the range of selection is huge! Why Digital Music Stores?
9. This makes digital music stores attractive - another part of the market gone.
11. Why Other Competitors? • They’re all feeling the same pinch we are. Especially Sounds. • But they all have their special selling points, such as price or range of other products. • Some, such as The Warehouse, are just more well-known.
15. • Take away some of the competitor’s edge, especially because Real Groovy doesn’t focus on price currently. • Gain their sales… Why Lower the Price?