Real Groovy: In Depth

Slide 1: IN-DEPTH A situational assessment by Brendan Ralph

Slide 2: Real Groovy sells a wide range of: • Deals in second- hand goods. • Usually charges Music Movies high price. • Also provides online shopping. • Is seen as a Kiwi Icon. Books Games

Slide 3: Threats to Real Groovy’s Market Share?

Slide 4: Piracy! Software Pirates are on the rise.

Slide 5: Why Piracy? • It is absolutely free. • The internet has made it easy for pirates to share files with each other. • Though illegal, it’s virtually impossible for the law to police the internet for software piracy.

Slide 6: Those factors make piracy popular: A part of the market that we never knew about is gone.

Slide 7: Digital Music Stores Are also becoming popular.

Slide 8: Why Digital Music Stores? They’re easy to get - downloaded straight to your media player… …Or mobile phone. Also very cheap, and the range of selection is

Slide 9: This makes digital music stores attractive - another part of the market gone.

Slide 10: Retail Competitors Still going strong

Slide 11: Why Other Competitors? • They’re all feeling the same pinch we are. Especially Sounds. • But they all have their special selling points, such as price or range of other products. • Some, such as The Warehouse, are just more well-known.

Slide 12: Directly-competing Retailers take up more of the music industry’s market.

Slide 13: What can be done? To increase our share of the pie?

Slide 14: Lower the Price

Slide 15: Why Lower the Price? • Take away some of the competitor’s edge, especially because Real Groovy doesn’t focus on price currently. • Gain their sales…

Slide 16: Depending on elasticity, higher sales revenue may even be gained from it!

Slide 17: Market What You Got Including… • Online shopping service! • Wide range, including second- hand! • Kiwi-Owned!

Slide 18: Any Form of Advertising Will do, so long as it makes people aware!

Slide 19: There are challenges ahead, but with the right push… Real Groovy could make it to the top!