Current Situation By Rangimarie Kelly 4910992
What  Real Groovy  offers…
An  online   store.
A  large  range of music.
And excellent  customer service .
What Real Groovy’s  world  is like…
Real Groovy has come up against a  number of  large  businesses…
The Warehouse  for example…
Has more buying  power … …
Which means they can buy in  bulk …
And  lower  their prices. …
Real Groovy has also had to deal with the  digital age . .
Total turnover in NZ  music retailing  dropped 35% between 2001  and 2005
While Vodafone’s  digital  music sales  increased   30%
Digital  means…
Or ?
The digital age has  shaped  society…
And how we  acquire  music.
Now we have everything at our  finger tips .
From  online  music stores: <ul><li>iTunes store </li></ul><ul><li>eMusic </li></ul><ul><li>Zune Marketplace </li></ul><ul...
To  illegal  downloading programs.
Pressing  this…
Is  easier  than this…
How to  combat  these problems?
By improving on  strengths .
By continually  updating  our range of uncommon stock.
By  improving  the online store as technology   evolves.
And by further  expanding  the range of goods on offer.
Overall … <ul><li>Improving current strengths will enable Real  Groovy to combat the challenges that competition and the d...
Thank you.
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Assignment One Final

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Assignment One Final

  1. 1. Current Situation By Rangimarie Kelly 4910992
  2. 2. What Real Groovy offers…
  3. 3. An online store.
  4. 4. A large range of music.
  5. 5. And excellent customer service .
  6. 6. What Real Groovy’s world is like…
  7. 7. Real Groovy has come up against a number of large businesses…
  8. 8. The Warehouse for example…
  9. 9. Has more buying power … …
  10. 10. Which means they can buy in bulk …
  11. 11. And lower their prices. …
  12. 12. Real Groovy has also had to deal with the digital age . .
  13. 13. Total turnover in NZ music retailing dropped 35% between 2001 and 2005
  14. 14. While Vodafone’s digital music sales increased 30%
  15. 15. Digital means…
  16. 16. Or ?
  17. 17. The digital age has shaped society…
  18. 18. And how we acquire music.
  19. 19. Now we have everything at our finger tips .
  20. 20. From online music stores: <ul><li>iTunes store </li></ul><ul><li>eMusic </li></ul><ul><li>Zune Marketplace </li></ul><ul><li>Rhapsody </li></ul>
  21. 21. To illegal downloading programs.
  22. 22. Pressing this…
  23. 23. Is easier than this…
  24. 24. How to combat these problems?
  25. 25. By improving on strengths .
  26. 26. By continually updating our range of uncommon stock.
  27. 27. By improving the online store as technology evolves.
  28. 28. And by further expanding the range of goods on offer.
  29. 29. Overall … <ul><li>Improving current strengths will enable Real Groovy to combat the challenges that competition and the digital industry bring. </li></ul>
  30. 30. Thank you.

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