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Understanding the Relationship Between Social Media and TV Viewership

by on Jan 30, 2012

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At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Understanding the Relationship Between Social Media and TV ...

At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Understanding the Relationship Between Social Media and TV Viewership. The presentation used a case study on the World cup to present findings. Presenters included, Jon Gibs-SVP at The Nielsen Company & David Coletti-VP at ESPN.

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Understanding the Relationship Between Social Media and TV Viewership Understanding the Relationship Between Social Media and TV Viewership Presentation Transcript