Global Perspectives on Measurement Issues

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A presentation entitled Global Perspectives on Measurement Issues, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. Presenters included Horst Stipp-EVP, Global Business Strategy at the Advertising Research Foundation & LuizG. Duarte, Ph.D.-Corporate Research at DIRECTV Latin America.

Business Travel

Global Perspectives on
Measurement Issues

Horst Stipp
EVP, Global Business Strategy
Advertising Research Foundation

Global Perspectives on
Measurement Issues
Panel
Luiz Duarte, Ph.D.
Moderator Corporate Research
DIRECTV Latin America
Horst Stipp
EVP, Global Business Strategy
Advertising Research Foundation

James Holden
Head of Audiences
BBC

Mainak Mazumdar
SVP, Global Measurement
Science
The Nielsen Company

Bernhard Engel
Research Director
Germany Television ZDF

Luiz G. Duarte
Ph.D.
Corporate Research
DIRECTV Latin America

DIRECTV Operations
DIRECTV U.S.
SKY MEXICO
SKY BRAZIL
PANAMERICANA
DTV
Pay TV Subscribers
Total HHs HHs* (2010 Q3)

Argentina 10,074 6,762 1,144
Venezuela 6,434 2,226 1,062
Colombia 11,639 3,283 345
Puerto Rico 1,400 648 209
Chile 4,987 1,867 187
Ecuador 3,394 515 86
Peru 7,583 992 66
Caribbean 1,444 877 46
Uruguay 1,352 473 27
PanAmericana 48,305 17,643 3,172

* Excluding illegal TV HHs.

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3. #ARFAM6

4. #ARFAM6

5. Global Perspectives on Measurement Issues Panel Luiz Duarte, Ph.D. Moderator Corporate Research DIRECTV Latin America Horst Stipp EVP, Global Business Strategy Advertising Research Foundation James Holden Head of Audiences BBC Mainak Mazumdar SVP, Global Measurement Science The Nielsen Company Bernhard Engel Research Director Germany Television ZDF

6. Luiz G. Duarte Ph.D. Corporate Research DIRECTV Latin America

7. DIRECTV Operations DIRECTV U.S. SKY MEXICO SKY BRAZIL PANAMERICANA DTV Pay TV Subscribers Total HHs HHs* (2010 Q3) Argentina 10,074 6,762 1,144 Venezuela 6,434 2,226 1,062 Colombia 11,639 3,283 345 Puerto Rico 1,400 648 209 Chile 4,987 1,867 187 Ecuador 3,394 515 86 Peru 7,583 992 66 Caribbean 1,444 877 46 Uruguay 1,352 473 27 PanAmericana 48,305 17,643 3,172 * Excluding illegal TV HHs.

8. Complementary Data #ARFAM6

9. Return Path Data #ARFAM6

10. #ARFAM6

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