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Global Perspectives on Measurement Issues

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A presentation entitled Global Perspectives on Measurement Issues, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. Presenters included Horst Stipp-EVP, Global Business Strategy at the Advertising Research Foundation & LuizG. Duarte, Ph.D.-Corporate Research at DIRECTV Latin America.

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Global Perspectives on Measurement Issues

  1. 1. Global Perspectives onMeasurement Issues Horst Stipp EVP, Global Business Strategy Advertising Research Foundation
  2. 2. #ARFAM6
  3. 3. #ARFAM6
  4. 4. #ARFAM6
  5. 5. Global Perspectives onMeasurement IssuesPanel Luiz Duarte, Ph.D.Moderator Corporate Research DIRECTV Latin America Horst Stipp EVP, Global Business Strategy Advertising Research Foundation James Holden Head of Audiences BBC Mainak Mazumdar SVP, Global Measurement Science The Nielsen Company Bernhard Engel Research Director Germany Television ZDF
  6. 6. Luiz G. DuartePh.D.Corporate ResearchDIRECTV Latin America
  7. 7. DIRECTV Operations DIRECTV U.S. SKY MEXICO SKY BRAZIL PANAMERICANA DTV Pay TV Subscribers Total HHs HHs* (2010 Q3) Argentina 10,074 6,762 1,144 Venezuela 6,434 2,226 1,062 Colombia 11,639 3,283 345 Puerto Rico 1,400 648 209 Chile 4,987 1,867 187 Ecuador 3,394 515 86 Peru 7,583 992 66 Caribbean 1,444 877 46 Uruguay 1,352 473 27 PanAmericana 48,305 17,643 3,172 * Excluding illegal TV HHs.
  8. 8. Complementary Data #ARFAM6
  9. 9. Return Path Data #ARFAM6
  10. 10. #ARFAM6

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