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Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
Marketing Lessons from Our Local Butcher
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Marketing Lessons from Our Local Butcher

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Our local butcher knew a thing or two about marketing!

Our local butcher knew a thing or two about marketing!

Published in: Business, Technology
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Transcript

  • 1. Business lessons from a small butcher in Ireland
  • 2. The best business ideas come from our every day lives
  • 3. Not always from the “gurus”
  • 4. We hope to share with you the business lessons we learnt...
  • 5. From Mike the butcher
  • 6. And his small butchers shop
  • 7. Which is here
    Here in Cork, Ireland
  • 8. Mike taught us a thing or two about business
    Loyalty
    101
    Mike the butcher
  • 9. Mike served many “academics” from the local university
  • 10. They all had their buzzwords
  • 11. They all had their buzzwords
    Hey, did you read that great new article on customer acquisition best-practice
  • 12. They all had their buzzwords
    Hey, did you read that great new article on customer acquisition best-practice
    No, but I did read that great one on customer churn
  • 13. But Mike was the most astute marketer out of the lot!
  • 14. Lesson 1 Customer experience matters
  • 15. Mike’s mantra was:
    “Its nice to be nice”
  • 16. He also knew
    And profitable
    “Its nice to be nice”
  • 17. He also knew
    And profitable
    “Its nice to be nice”
  • 18. He also knew
    And profitable
    “Its nice to be nice”
  • 19. People loved returning to Mike’s get their meat
  • 20. Because it was such a great experience from start to finish
  • 21. He greeted everyone with...
  • 22. A broad smile...
  • 23. Or a joke about the news...
  • 24. He paid attention to the customer’s experience
  • 25. Because he knew that happy customers won’t return on their own...
  • 26. They will tell their friends
  • 27. Creating a smile with SMS marketing
  • 28. SMS marketing allows you to be like Mike
  • 29. By putting a smile on your customers’ faces
  • 30. For example could send them a weekly joke
  • 31. Ask them for feedback
  • 32. Or excite them with SMS competitions
  • 33. People love to feel valued
  • 34. People love to feel valued
    You can do this with SMS
  • 35. Lesson 2 Gestures of appreciation matter
  • 36. The most common order at Mike’s was
  • 37. The most common order at Mike’s was
    1lb of
  • 38. It cost about
  • 39. It cost about
  • 40. But for your €2 Mike would give you
    Free!
    +
    +
    An extra few ounces
  • 41. Expensive actNo.Good investment Yes!
  • 42. Expensive actNo.Good investment Yes!
  • 43. Because...
  • 44. As a result people...
    1. Felt appreciated2. Rarely went elsewhere3. Told their friends
  • 45. As a result people...
    1. Felt appreciated2. Rarely went elsewhere3. Told their friends
  • 46. As a result people...
    1. Felt appreciated2. Rarely went elsewhere3. Told their friends
  • 47. As a result people...
    1. Felt appreciated2. Rarely went elsewhere3. Told their friends
  • 48. Didn’t think of it in terms of lost revenue
  • 49. He thought of it in terms of the future revenue that loyal customers & their friends would bring
  • 50. Gestures of appreciation with SMS marketing
  • 51. Customers love to be surprised with deals and freebies
  • 52. They don't even need to be all that large
  • 53. It really is the thought that counts
  • 54. By running an SMS V.I.P club
  • 55. You can recreate the success of Mike the butcher
  • 56. You can send text coupons with a special discount or free gift etc
  • 57. This is the sort of thing that people remember
  • 58. This is the sort of thing that people TALK ABOUT
  • 59. Conclusions
  • 60. We learnt a lot from Mike
  • 61. We learnt that people like to be treated... Like people
  • 62. We learnt that people like to be treated... Like people
  • 63. If you can put a smile on their a customer’s face...They will be back, with their friends
  • 64. If you can put a smile on their a customer’s face...They will be back, and be back with their friends
  • 65. &
  • 66. We learnt that people like to feel as though they are getting a deal, discount or freebie
  • 67. They like to feel APPRECIATED
  • 68. SMS marketing can help you achieve both of these things with ease
  • 69. So start engaging like Mike today!
  • 70. www.textrepublic.com
    www.textrepublic.wordpress.com

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