Marketing Lessons from Our Local Butcher

Business lessons from a small butcher in Ireland

The best business ideas come from our every day lives

Not always from the “gurus”

We hope to share with you the business lessons we learnt...

From Mike the butcher

And his small butchers shop

Which is here
Here in Cork, Ireland

Mike taught us a thing or two about business
Loyalty
101
Mike the butcher

Mike served many “academics” from the local university

They all had their buzzwords

Hey, did you read that great new article on customer acquisition best-practice

Hey, did you read that great new article on customer acquisition best-practice
No, but I did read that great one on customer churn

But Mike was the most astute marketer out of the lot!

Lesson 1 Customer experience matters

Mike’s mantra was:
“Its nice to be nice”

He also knew
And profitable
“Its nice to be nice”

People loved returning to Mike’s get their meat

Because it was such a great experience from start to finish

He greeted everyone with...

A broad smile...

Or a joke about the news...

He paid attention to the customer’s experience

Because he knew that happy customers won’t return on their own...

They will tell their friends

Creating a smile with SMS marketing

SMS marketing allows you to be like Mike

By putting a smile on your customers’ faces

For example could send them a weekly joke

Ask them for feedback

Or excite them with SMS competitions

People love to feel valued

People love to feel valued
You can do this with SMS

Lesson 2 Gestures of appreciation matter

The most common order at Mike’s was

The most common order at Mike’s was
1lb of

It cost about

But for your €2 Mike would give you
Free!
+
+
An extra few ounces

Expensive actNo.Good investment Yes!

Because...

As a result people...
1. Felt appreciated2. Rarely went elsewhere3. Told their friends

Didn’t think of it in terms of lost revenue

He thought of it in terms of the future revenue that loyal customers & their friends would bring

Gestures of appreciation with SMS marketing

Customers love to be surprised with deals and freebies

They don't even need to be all that large

It really is the thought that counts

By running an SMS V.I.P club

You can recreate the success of Mike the butcher

You can send text coupons with a special discount or free gift etc

This is the sort of thing that people remember

This is the sort of thing that people TALK ABOUT

Conclusions

We learnt a lot from Mike

We learnt that people like to be treated... Like people

If you can put a smile on their a customer’s face...They will be back, with their friends

If you can put a smile on their a customer’s face...They will be back, and be back with their friends

We learnt that people like to feel as though they are getting a deal, discount or freebie

They like to feel APPRECIATED

SMS marketing can help you achieve both of these things with ease

So start engaging like Mike today!

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Marketing Lessons from Our Local Butcher

by Text Republic on Feb 05, 2010

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