Our local butcher knew a thing or two about marketing!

1. Business lessons from a small butcher in Ireland

2. The best business ideas come from our every day lives

3. Not always from the “gurus”

4. We hope to share with you the business lessons we learnt...

5. From Mike the butcher

6. And his small butchers shop

7. Which is here Here in Cork, Ireland

8. Mike taught us a thing or two about business Loyalty 101 Mike the butcher

9. Mike served many “academics” from the local university

10. They all had their buzzwords

11. They all had their buzzwords Hey, did you read that great new article on customer acquisition best-practice

12. They all had their buzzwords Hey, did you read that great new article on customer acquisition best-practice No, but I did read that great one on customer churn

13. But Mike was the most astute marketer out of the lot!

14. Lesson 1 Customer experience matters

15. Mike’s mantra was: “Its nice to be nice”

16. He also knew And profitable “Its nice to be nice”

17. He also knew And profitable “Its nice to be nice”

18. He also knew And profitable “Its nice to be nice”

19. People loved returning to Mike’s get their meat

20. Because it was such a great experience from start to finish

21. He greeted everyone with...

22. A broad smile...

23. Or a joke about the news...

24. He paid attention to the customer’s experience

25. Because he knew that happy customers won’t return on their own...

26. They will tell their friends

27. Creating a smile with SMS marketing

28. SMS marketing allows you to be like Mike

29. By putting a smile on your customers’ faces

30. For example could send them a weekly joke

31. Ask them for feedback

32. Or excite them with SMS competitions

33. People love to feel valued

34. People love to feel valued You can do this with SMS

35. Lesson 2 Gestures of appreciation matter

36. The most common order at Mike’s was

37. The most common order at Mike’s was 1lb of

38. It cost about

39. It cost about

40. But for your €2 Mike would give you Free! + + An extra few ounces

41. Expensive actNo.Good investment Yes!

42. Expensive actNo.Good investment Yes!

43. Because...

44. As a result people... 1. Felt appreciated2. Rarely went elsewhere3. Told their friends

45. As a result people... 1. Felt appreciated2. Rarely went elsewhere3. Told their friends

46. As a result people... 1. Felt appreciated2. Rarely went elsewhere3. Told their friends

47. As a result people... 1. Felt appreciated2. Rarely went elsewhere3. Told their friends

48. Didn’t think of it in terms of lost revenue

49. He thought of it in terms of the future revenue that loyal customers & their friends would bring

50. Gestures of appreciation with SMS marketing

51. Customers love to be surprised with deals and freebies

52. They don't even need to be all that large

53. It really is the thought that counts

54. By running an SMS V.I.P club

55. You can recreate the success of Mike the butcher

56. You can send text coupons with a special discount or free gift etc

57. This is the sort of thing that people remember

58. This is the sort of thing that people TALK ABOUT

59. Conclusions

60. We learnt a lot from Mike

61. We learnt that people like to be treated... Like people

62. We learnt that people like to be treated... Like people

63. If you can put a smile on their a customer’s face...They will be back, with their friends

64. If you can put a smile on their a customer’s face...They will be back, and be back with their friends

65. &

66. We learnt that people like to feel as though they are getting a deal, discount or freebie

67. They like to feel APPRECIATED

68. SMS marketing can help you achieve both of these things with ease

69. So start engaging like Mike today!

70. www.textrepublic.com www.textrepublic.wordpress.com