Business lessons from a small butcher in Ireland<br />
The best business ideas come from our every day lives<br />
Not always from the “gurus”<br />
We hope to share with you the business lessons we learnt...<br />
From Mike the butcher<br />
And his small butchers shop<br />
Which is here<br />Here in Cork, Ireland<br />
Mike taught us a thing or two about business<br />Loyalty <br />101<br />Mike the butcher<br />
Mike served many “academics” from the local university<br />
They all had their buzzwords<br />
They all had their buzzwords<br />Hey, did you read that great new article on customer acquisition best-practice<br />
They all had their buzzwords<br />Hey, did you read that great new article on customer acquisition best-practice<br />No, ...
But Mike was the most astute marketer out of the lot!<br />
Lesson 1 Customer experience matters<br />
Mike’s mantra was:<br />“Its nice to be nice”<br />
He also knew<br />And profitable<br />“Its nice to be nice”<br />
He also knew<br />And profitable<br />“Its nice to be nice”<br />
He also knew<br />And profitable<br />“Its nice to be nice”<br />
People loved returning to Mike’s get their meat<br />
Because it was such a great experience from start to finish<br />
He greeted everyone with...<br />
A broad smile...<br />
Or a joke about the news...<br />
He paid attention to the customer’s experience<br />
Because he knew that happy customers won’t return on their own...<br />
They will tell their friends<br />
Creating a smile with SMS marketing<br />
SMS marketing allows you to be like Mike<br />
By putting a smile on your customers’ faces<br />
For example could send them a weekly joke<br />
Ask them for feedback<br />
Or excite them with SMS competitions<br />
People love to feel valued<br />
People love to feel valued<br />You can do this with SMS<br />
Lesson 2 Gestures of appreciation matter<br />
The most common order at Mike’s was<br />
The most common order at Mike’s was<br />1lb of<br />
It cost about<br />
It cost about<br />
But for your €2 Mike would give you <br />Free!<br />+<br />+<br />An extra few ounces<br />
Expensive actNo.Good investment Yes!<br />
Expensive actNo.Good investment Yes!<br />
Because...<br />
As a result people...<br />1. Felt appreciated2. Rarely went elsewhere3. Told their friends<br />
As a result people...<br />1. Felt appreciated2. Rarely went elsewhere3. Told their friends<br />
As a result people...<br />1. Felt appreciated2. Rarely went elsewhere3. Told their friends<br />
As a result people...<br />1. Felt appreciated2. Rarely went elsewhere3. Told their friends<br />
Didn’t think of it in terms of lost revenue<br />
He thought of it in terms of the future revenue that loyal customers & their friends would bring<br />
Gestures of appreciation with SMS marketing<br />
Customers love to be surprised with deals and freebies<br />
They don&apos;t even need to be all that large<br />
It really is the thought that counts<br />
By running an SMS V.I.P club<br />
You can recreate the success of Mike the butcher<br />
You can send text coupons with a special discount or free gift etc<br />
This is the sort of thing that people remember<br />
This is the sort of thing that people TALK ABOUT<br />
Conclusions<br />
We learnt a lot from Mike<br />
We learnt that people like to be treated... Like people<br />
We learnt that people like to be treated... Like people<br />
If you can put a smile on their a customer’s face...They will be back, with their friends<br />
If you can put a smile on their a customer’s face...They will be back, and be back with their friends<br />
&<br />
We learnt that people like to feel as though they are getting a deal, discount or freebie<br />
They like to feel APPRECIATED<br />
SMS marketing can help you achieve both of these things with ease<br />
So start engaging like Mike today!<br />
www.textrepublic.com<br />www.textrepublic.wordpress.com<br />
Upcoming SlideShare
Loading in …5
×

Marketing Lessons from Our Local Butcher

858 views

Published on

Our local butcher knew a thing or two about marketing!

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
858
On SlideShare
0
From Embeds
0
Number of Embeds
187
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Marketing Lessons from Our Local Butcher

  1. 1. Business lessons from a small butcher in Ireland<br />
  2. 2. The best business ideas come from our every day lives<br />
  3. 3. Not always from the “gurus”<br />
  4. 4. We hope to share with you the business lessons we learnt...<br />
  5. 5. From Mike the butcher<br />
  6. 6. And his small butchers shop<br />
  7. 7. Which is here<br />Here in Cork, Ireland<br />
  8. 8. Mike taught us a thing or two about business<br />Loyalty <br />101<br />Mike the butcher<br />
  9. 9. Mike served many “academics” from the local university<br />
  10. 10. They all had their buzzwords<br />
  11. 11. They all had their buzzwords<br />Hey, did you read that great new article on customer acquisition best-practice<br />
  12. 12. They all had their buzzwords<br />Hey, did you read that great new article on customer acquisition best-practice<br />No, but I did read that great one on customer churn<br />
  13. 13. But Mike was the most astute marketer out of the lot!<br />
  14. 14. Lesson 1 Customer experience matters<br />
  15. 15. Mike’s mantra was:<br />“Its nice to be nice”<br />
  16. 16. He also knew<br />And profitable<br />“Its nice to be nice”<br />
  17. 17. He also knew<br />And profitable<br />“Its nice to be nice”<br />
  18. 18. He also knew<br />And profitable<br />“Its nice to be nice”<br />
  19. 19. People loved returning to Mike’s get their meat<br />
  20. 20. Because it was such a great experience from start to finish<br />
  21. 21. He greeted everyone with...<br />
  22. 22. A broad smile...<br />
  23. 23. Or a joke about the news...<br />
  24. 24. He paid attention to the customer’s experience<br />
  25. 25. Because he knew that happy customers won’t return on their own...<br />
  26. 26. They will tell their friends<br />
  27. 27. Creating a smile with SMS marketing<br />
  28. 28. SMS marketing allows you to be like Mike<br />
  29. 29. By putting a smile on your customers’ faces<br />
  30. 30. For example could send them a weekly joke<br />
  31. 31. Ask them for feedback<br />
  32. 32. Or excite them with SMS competitions<br />
  33. 33. People love to feel valued<br />
  34. 34. People love to feel valued<br />You can do this with SMS<br />
  35. 35. Lesson 2 Gestures of appreciation matter<br />
  36. 36. The most common order at Mike’s was<br />
  37. 37. The most common order at Mike’s was<br />1lb of<br />
  38. 38. It cost about<br />
  39. 39. It cost about<br />
  40. 40. But for your €2 Mike would give you <br />Free!<br />+<br />+<br />An extra few ounces<br />
  41. 41. Expensive actNo.Good investment Yes!<br />
  42. 42. Expensive actNo.Good investment Yes!<br />
  43. 43. Because...<br />
  44. 44. As a result people...<br />1. Felt appreciated2. Rarely went elsewhere3. Told their friends<br />
  45. 45. As a result people...<br />1. Felt appreciated2. Rarely went elsewhere3. Told their friends<br />
  46. 46. As a result people...<br />1. Felt appreciated2. Rarely went elsewhere3. Told their friends<br />
  47. 47. As a result people...<br />1. Felt appreciated2. Rarely went elsewhere3. Told their friends<br />
  48. 48. Didn’t think of it in terms of lost revenue<br />
  49. 49. He thought of it in terms of the future revenue that loyal customers & their friends would bring<br />
  50. 50. Gestures of appreciation with SMS marketing<br />
  51. 51. Customers love to be surprised with deals and freebies<br />
  52. 52. They don&apos;t even need to be all that large<br />
  53. 53. It really is the thought that counts<br />
  54. 54. By running an SMS V.I.P club<br />
  55. 55. You can recreate the success of Mike the butcher<br />
  56. 56. You can send text coupons with a special discount or free gift etc<br />
  57. 57. This is the sort of thing that people remember<br />
  58. 58. This is the sort of thing that people TALK ABOUT<br />
  59. 59. Conclusions<br />
  60. 60. We learnt a lot from Mike<br />
  61. 61. We learnt that people like to be treated... Like people<br />
  62. 62. We learnt that people like to be treated... Like people<br />
  63. 63. If you can put a smile on their a customer’s face...They will be back, with their friends<br />
  64. 64. If you can put a smile on their a customer’s face...They will be back, and be back with their friends<br />
  65. 65. &<br />
  66. 66. We learnt that people like to feel as though they are getting a deal, discount or freebie<br />
  67. 67. They like to feel APPRECIATED<br />
  68. 68. SMS marketing can help you achieve both of these things with ease<br />
  69. 69. So start engaging like Mike today!<br />
  70. 70. www.textrepublic.com<br />www.textrepublic.wordpress.com<br />

×