Start Ups & Brand

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Guest lecture at Stanford GSB Jan 2013

Published in: Business, Economy & Finance

Start Ups & Brand

  1. 1. Why brand matters!
  2. 2. Index Ventures!
  3. 3. Cult Brand!
  4. 4. Why invest in a brand! •  •  •  •  •  Gross margins" Repeat purchase" Low CAC" Defensible " Durable" (looks like software)"
  5. 5. Brand matters ! ! Online! +! Start Ups!
  6. 6. The world’s largest, most competitive and efficient marketplace! !
  7. 7. A killer brand! A network effect:! " •  •  •  •  •  Followers" Blogs, press" Customers" Hiring" Investors " " Which grows! "
  8. 8. Brand! Objects ! Objects of desire!
  9. 9. Name! Narrative! Mission! Visual Identity! Social Proof!
  10. 10. Starting a brand?! ! 1. Unique! 2. Narrative! 3. Mission!

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