Матс Нордланд рассказал о своем опыте продвижения технологических сервисов для технологических компаний на Первом Слёте Центров коллективного пользования

1. Experience of
Technological Services Promotion
for Industrial Companies
July 10, 2014

2. My Background – 15 Years in Industry

3. Agenda
➜ My own Experience from Industry
➜ Some thoughts
➜ Example from Gothenburg, Sweden

4. Value Provided to Big Industry
➜ Open Arena Concept
➜ Joint Project Management
➜ Big company, startup, university
➜ Close to university – access to students
➜ Academic works... http://www.academicwork.com/
➜ Provide visibility to community
➜ Attract employees
➜ Satellite centers to access specific experts
➜ Provide opportunity for bundled offering
➜ Differentiator in government programs

5. Some thoughts
➜ Must provide value add to big companies
➜ Look for their strategic directions
➜ Small companies do not have facilities, time, money, or experience
➜ University Challenges
➜ Academic licenses – who pays commercial license?
➜ Priorities: education, research or external?

6. Example: Gothenburg Science &
Technology Parks
Managing the network (Open Arenas), incubation/acceleration facilities, services and
real-estate
Chalmers Foundation Gothenburg City
SSPA Ltd
Maritime commercial services
Consultancy
Maritime research
Industry

7. Rubrik
Text
2010-2014
Partnership development

8. Will an electrified transport system change the way in how we
design our future cities?
Such a technology could provide a transport system featuring:
• Less noise
• Less (zero) emissions
• Increased accessibility, more distributed and closer to citizens
• Bus stops integrated into the city structure (buildings), more than stops?
• …..

9. Gothenburg's new innovation platform
for sustainable urban development –
From testing and demonstration to large-scale implementation of
innovative solutions.

10. Conclusion
➜ Catalyst for new constellations
➜ Strategic project for new
opportunities with new
combinations
➜ Identify and invite startups to fill
gaps
➜ Develop innovative
pricing/revenue models
➜ Leverage university
Startup
Opportunity to create competitive advantages for
all involved