Caroline Sturm - Università della Svizzera Italiana - TechnoArk 2014

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Présenté le 31 janvier 2014 lors de la Conférence TechnoArk 2014 à Sierre (CH) - "Internet, vecteur de l'économie du partage"-> www.technoark.ch/conference

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  • Its thehuge network of individual people. Shareeconomyismuch morewestside story than an eastside storySources: Airbnb.com; Facebook.com; http://irevolution.net/2013/06/09/mapping-global-twitter-heartbeat/
  • Also all races, eduation
  • Source:http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/05/MasterCard-Global-Destination-Cities-2013-Report.pdf
  • Hamburgis the city with the most bridges within the city limits in the world
  • http://www.dw.de/tourism-overwhelms-vanishing-venice/a-16364608http://portal.unesco.org/culture/en/ev.php-URL_ID=3499&URL_DO=DO_TOPIC&URL_SECTION=201.html
  • Caroline Sturm - Università della Svizzera Italiana - TechnoArk 2014

    1. 1. So Exciting Me Share Economy & Tourism Conférence TechnoArk - Sierre USI Caroline Sturm 31 janvier 2014 Go!
    2. 2. Magic Formula SO Share Online EXCITING Experiment Community Individual Travel Images New Generation ME USI Money Entrepreneur
    3. 3. 3 Social Platforms – 1 Network FACEBOOK TWITTER USI AIRBNB 2013
    4. 4. Internet users who use social networking tools (in%) USI 2013
    5. 5. Internet users who use social networking tools (in%) USI 2013
    6. 6. USI
    7. 7. Global Top 5 by Overnight Visitors Spend (in%) USI Paris London Bangkok New York Singapore December 2013
    8. 8. Estimated Market Share MARKET SHARES Airbnb 72.7% official rooms 80.0% 94.4% 98.6% 97.7% 27.3% 5.6% 1.4% 2.3% NEW YORK USI 20.0% PARIS LONDON BANGKOK SINGAPORE January 2014
    9. 9. Hamburg – Spatial distribution Airbnb USI August 2013
    10. 10. Hamburg – Spatial distribution Airbnb USI August 2013
    11. 11. Airbnb zones USI Airbnb hotels August 2013
    12. 12. Airbnb zones vs hotel zones USI Airbnb hotels August 2013
    13. 13. Touristic zones vs residential zones USI Airbnb hotels August 2013
    14. 14. Venice 15,78 km² Airbnb apartments 2014 1.338 tourists per year 20 million tourists per day 60.000 residents in 1950`s 175.000 residents in 2012 58.483 ratio of residents to tourists 1:1 surface USI Venice touristic zones = residential zones
    15. 15. Improvements for SO EXCITING ME Legal Framework Statistics Security Cooperation Mutual Benefit USI
    16. 16. Merci Beaucoup! Contact Caroline Sturm IRE Istituto Ricerche Economiche Via Maderno 24 6900 Lugano Tel:+41 58 666 41 66 caroline.sophie.sturm@usi.ch www.ire.eco.usi.ch www.otur.usi.ch USI

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