Your entrepreneurship goals are your online presence goals and community is how you get things done.
Your online presence can be a business asset if you know how to strategically use the best tools for your situation and your goals. In this practical workshop of both fundamentals and advanced concepts, we’ll show entrepreneurs how to develop a custom social media strategy to support your venture, whether you are looking for investment opportunities, customers, advisers, or other engagement.
You already have what you need (business skills, experience, networks).
We’ll show you how to put it to work on the social web in a way that achieves your goals. This is a hands-on workshop.
Building Online Community for Entrepreneurs by GlobalNiche
1. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
Innovation Lab & GlobalNiche present
How to Build an
Online Community
to Grow Your Startup
(get free access to the curriculum we show here)
2. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
we know what you’re
going through
we’re your fellow startup
entrepreneurs
Tanya’s a business leadership coach with the Women’s Startup Lab.
Anastasia’s heading up community at Selfish, a social networking startup
incubating at RocketSpace.
We designed, built & delivered the GlobalNiche curriculum to more than 3,500
people like you who want to get connected and effective.
3. what are you hoping to get out of this
workshop?
here’s what we want you to take away:
1) know where you are
2) know where want to go
3) have a few tools to get there
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
4. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
we’re sharing
from the six step GlobalNiche method
to building your online presence
5. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
where are you with your
company?
About to launch?
MVP?
Traction?
Growth?
Looking for funding?
Strategic partnerships?
6. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
your entrepreneurship goals
are your online presence goals
7. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
8. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
being an entrepreneur is a perfect
match for the skills you need to
succeed online:
experimentation
problem-solving
engagement
9. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
TIPS
it’s all part of your workflow
approach the tools and strategies of online
community building as a way to do what you
are already committed to doing.
presentation matters
how you present yourself online is similar to
how you would prepare to go to a networking
event, with longer effects
10. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
what is community online?
what community is available to
you?
how can you build online
community for your purposes?
11. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
community is an
ecosystem
we all work together. when you’re reliable, helpful to others,
and trustworthy, people are receptive to your needs.
12. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
you’re not limited by where you
are today. online community
works for you anywhere.
13. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
you need to be findable
14. where are you online?
• personally
• professionally
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
15. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
16. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
17. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
and you need to be relatable
to customers. peers. mentors.
18. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
your online presence is a
platform for you to meet
your people
19. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
online, where are your customers, peers, mentors?
where are the VCs you want to meet?
the people who run accelerators you want to join?
your customers?
your competitors?
collaborators? strategic partners?
20. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
working on where you
want go
sharing, conversation, engagement, community
21. elements of engagement
who you follow
be responsive
be consistent
be vulnerable
be iterative
“polish in public”!
ultimately, it’s about
SHARING what you have
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
22. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
sharing your ‘content’
23. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
draw up a plan
content + online presence + your goals
24. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
where can you share what you have?
25. consider what you’ve learned
• do you know where you are online, and in the
spectrum of social media savvy?
• do you know where want to go?
• do you have a few tools to get there?
• are you developing a plan of action?
a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
26. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
connect on various social
media platforms with
everyone in this room
they’re your peers on this
journey
27. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
schedule a private session
with Anastasia
at Popexpert
need more help?
28. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
our treat! completely free for you
THE GLOBALNICHE METHOD HANDBOOK &
ON-DEMAND MULTIMEDIA CURRICULUM
click here to use this FREE COUPON
for 24/7 lifetime access to the curriculum
29. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
You can also find the GlobalNiche Method handbook
at Amazon for Kindle
30. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
Thank you, WSL and everyone
in the Innovation Lab!
say hello on Twitter
@anastasiaashman
@tmonsefbunger
@globalniche
Editor's Notes
we’ve come to rely on the social web to support personal and professional goals (because: expats!)
we’re going to be talking from different points on the same journey
with our GlobalNiche venture, we designed, built and delivered a curriculum to help creative-thinking, high potential, business oriented people just like you discover your purpose online. it’s social web training to build your online presence with a focus on your individual goals and community that matters.
in the next 3 hours you’re going to start improving your personal & pro results with digital community
GN: our social media training company journey, 3500. at beginning we were slow, now we’re opening up. what if it’d gone viral in the first year? as you think about how you’re going to communicate with your audience be clear about your revenue model and how you want people to participate
this is what we want you to get out this workshop:
1) know where you are, 2) know where want to go, 3) have a few tools to get there (such as how do you increase your productivity online with sm management tools)
your entrepreneurship goals are your online presence goals. you don’t do entrepreneurship in a vaccuum, you do it with people. where are those people you need to be watching, learning from, meeting, partnering with? what are the steps to getting to your goals? think about how social media and online community can cover those steps.
whether or not you love the idea of devoting energy to your online life,
experimentation, innovation, engagement
think about how you can apply your problem-solving entrepreneurial perspective to what you can do with these tools
don’t want to manage your online presence yourself?
or already know this stuff…
that’s ok. at the end of this workshop you’ll have an idea what you want to achieve and in what style.
that knowledge will better prepare you to hire someone to get good work from them.
and have a strong presence, we welcome your input!
be listening for perspectives you haven’t considered,
and think about how
people in this room could become part of your online community
meant to help you do the things on your plate by enlisting the energy and support of other like-minded people. community is how you get things done.
that’s how we came to this, as isolated expats.
your home base and your outposts. about.me as nameplate site. blog? website?
at least one channel linked from all your accounts/sites/profile. we like G+ profile page for listing all. crunchbase! angelist.co. all your profiles.
build relationships online before you need them.what do you have to share today? what content from your business can you share to demonstrate your expertise?
how can you share the journey you’re on and meet people who want to join you?post something. entering the conversation.
bring your community along with you.
integrating content & platform to aid the goals of the business. fundamentals of social media. no silos, many to many. you have the power to work across regions and industries. visible and active, and consistent. knowable and graspable. human qualities, triggers.
vulnerability. customer service putting out fires and damage control negative feedback.
the better you are at engaging the better you’ll be handle this (plus, karmic $ in the bank)
people don’t trust brands they trust people
in your entrepreneurial journey, you’re researching these people. you have contact lists. connect to those people online, whether you follow them on twitter or add them to a list, or subscribe to their posts on LinkedIn. follow them. that’s how you’re going to see your opportunity to engage.