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Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
Building Online Community for Entrepreneurs by GlobalNiche
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Building Online Community for Entrepreneurs by GlobalNiche

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Your entrepreneurship goals are your online presence goals and community is how you get things done. …

Your entrepreneurship goals are your online presence goals and community is how you get things done.
Your online presence can be a business asset if you know how to strategically use the best tools for your situation and your goals. In this practical workshop of both fundamentals and advanced concepts, we’ll show entrepreneurs how to develop a custom social media strategy to support your venture, whether you are looking for investment opportunities, customers, advisers, or other engagement.
You already have what you need (business skills, experience, networks).
We’ll show you how to put it to work on the social web in a way that achieves your goals. This is a hands-on workshop.

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  • we’ve come to rely on the social web to support personal and professional goals (because: expats!)
    we’re going to be talking from different points on the same journey
    with our GlobalNiche venture, we designed, built and delivered a curriculum to help creative-thinking, high potential, business oriented people just like you discover your purpose online. it’s social web training to build your online presence with a focus on your individual goals and community that matters.
    in the next 3 hours you’re going to start improving your personal & pro results with digital community
    GN: our social media training company journey, 3500. at beginning we were slow, now we’re opening up. what if it’d gone viral in the first year? as you think about how you’re going to communicate with your audience be clear about your revenue model and how you want people to participate
  • this is what we want you to get out this workshop:
    1) know where you are, 2) know where want to go, 3) have a few tools to get there (such as how do you increase your productivity online with sm management tools)
  • your entrepreneurship goals are your online presence goals. you don’t do entrepreneurship in a vaccuum, you do it with people. where are those people you need to be watching, learning from, meeting, partnering with? what are the steps to getting to your goals? think about how social media and online community can cover those steps.
  • whether or not you love the idea of devoting energy to your online life,
    experimentation, innovation, engagement

    think about how you can apply your problem-solving entrepreneurial perspective to what you can do with these tools
  • don’t want to manage your online presence yourself?
    or already know this stuff…
    that’s ok. at the end of this workshop you’ll have an idea what you want to achieve and in what style.
    that knowledge will better prepare you to hire someone to get good work from them.
    and have a strong presence, we welcome your input!

    be listening for perspectives you haven’t considered,
    and think about how
    people in this room could become part of your online community
  • meant to help you do the things on your plate by enlisting the energy and support of other like-minded people. community is how you get things done.
  • that’s how we came to this, as isolated expats.
  • your home base and your outposts. about.me as nameplate site. blog? website?
    at least one channel linked from all your accounts/sites/profile. we like G+ profile page for listing all. crunchbase! angelist.co. all your profiles.
  • build relationships online before you need them.what do you have to share today? what content from your business can you share to demonstrate your expertise?
    how can you share the journey you’re on and meet people who want to join you?post something. entering the conversation.
    bring your community along with you.
  • integrating content & platform to aid the goals of the business. fundamentals of social media. no silos, many to many. you have the power to work across regions and industries. visible and active, and consistent. knowable and graspable. human qualities, triggers.
    vulnerability. customer service putting out fires and damage control negative feedback.
    the better you are at engaging the better you’ll be handle this (plus, karmic $ in the bank)
    people don’t trust brands they trust people
  • in your entrepreneurial journey, you’re researching these people. you have contact lists. connect to those people online, whether you follow them on twitter or add them to a list, or subscribe to their posts on LinkedIn. follow them. that’s how you’re going to see your opportunity to engage.
  • Transcript

    • 1. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman Innovation Lab & GlobalNiche present How to Build an Online Community to Grow Your Startup (get free access to the curriculum we show here)
    • 2. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman we know what you’re going through we’re your fellow startup entrepreneurs Tanya’s a business leadership coach with the Women’s Startup Lab. Anastasia’s heading up community at Selfish, a social networking startup incubating at RocketSpace. We designed, built & delivered the GlobalNiche curriculum to more than 3,500 people like you who want to get connected and effective.
    • 3. what are you hoping to get out of this workshop? here’s what we want you to take away: 1) know where you are 2) know where want to go 3) have a few tools to get there a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
    • 4. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman we’re sharing from the six step GlobalNiche method to building your online presence
    • 5. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman where are you with your company? About to launch? MVP? Traction? Growth? Looking for funding? Strategic partnerships?
    • 6. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman your entrepreneurship goals are your online presence goals
    • 7. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
    • 8. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman being an entrepreneur is a perfect match for the skills you need to succeed online: experimentation problem-solving engagement
    • 9. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman TIPS it’s all part of your workflow approach the tools and strategies of online community building as a way to do what you are already committed to doing. presentation matters how you present yourself online is similar to how you would prepare to go to a networking event, with longer effects
    • 10. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman what is community online? what community is available to you? how can you build online community for your purposes?
    • 11. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman community is an ecosystem we all work together. when you’re reliable, helpful to others, and trustworthy, people are receptive to your needs.
    • 12. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman you’re not limited by where you are today. online community works for you anywhere.
    • 13. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman you need to be findable
    • 14. where are you online? • personally • professionally a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
    • 15. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
    • 16. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
    • 17. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman and you need to be relatable to customers. peers. mentors.
    • 18. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman your online presence is a platform for you to meet your people
    • 19. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman online, where are your customers, peers, mentors? where are the VCs you want to meet? the people who run accelerators you want to join? your customers? your competitors? collaborators? strategic partners?
    • 20. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman working on where you want go sharing, conversation, engagement, community
    • 21. elements of engagement who you follow be responsive be consistent be vulnerable be iterative “polish in public”! ultimately, it’s about SHARING what you have a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
    • 22. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman sharing your ‘content’
    • 23. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman draw up a plan content + online presence + your goals
    • 24. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman where can you share what you have?
    • 25. consider what you’ve learned • do you know where you are online, and in the spectrum of social media savvy? • do you know where want to go? • do you have a few tools to get there? • are you developing a plan of action? a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman
    • 26. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman connect on various social media platforms with everyone in this room they’re your peers on this journey
    • 27. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman schedule a private session with Anastasia at Popexpert need more help?
    • 28. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman our treat! completely free for you THE GLOBALNICHE METHOD HANDBOOK & ON-DEMAND MULTIMEDIA CURRICULUM click here to use this FREE COUPON for 24/7 lifetime access to the curriculum
    • 29. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman You can also find the GlobalNiche Method handbook at Amazon for Kindle
    • 30. a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman Thank you, WSL and everyone in the Innovation Lab! say hello on Twitter @anastasiaashman @tmonsefbunger @globalniche

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