Tageos Corporate Presentation with Notes

Tageos Corporate Presentation 1
TAGEOS. REDUCED COSTS WITH CERTIFIED PERFORMANCE.
Based in Montpellier, France, with sales offices in Bentonville, Arkansas, and New Delhi, India, Tageos
designs, manufactures, and sells globally patented 100% paper-based passive UHF RFID labels for item-
level tagging of consumer goods and business assets.
Tageos redesigned the UHF RFID label from the ground up to save its customers money without
compromising performance. Made from 100% paper – with no plastic inlay – the company’s certified RFID
adhesive labels come at a significantly lower price yet match and sometimes exceed the performance of
plastic inlay-based tags.
Designed and produced under one roof in the company’s state of the art manufacturing plant in France,
Tageos labels are manufactured to order and delivered directly to end customers across the globe.
The Tageos team’s driving ambition is to allow its customers to achieve double-digit percentage savings on
their RFID budget. For larger organizations, the savings made possible by Tageos may potentially add up to
millions of dollars each year.
The company's customers include DHL™ and METRO C&C™ in France, French jewelry retailer Cleor™,
German engineering group SMS Siemag™ in India, French e-commerce leader Vente-privée.com™, Italian
Fashion retailer Sandro Ferrone™, French apparel leader Lacoste™, Argentinian prosthesis and medical
implant manufacturer Promedon™, and global automotive manufacturer Renault-Nissan™.
Tageos is the RFID label company.

The Tageos process outputs ready-to-use 100% paper-based UHF RFID hang tags and self-adhesive labels. Aspects of
the company’s exclusive label design and manufacturing process are covered by a worldwide patent. Other elements are
closely guarded trade secrets.
While significantly lower cost than plastic inlay-based labels, Tageos labels match and in some instances exceed their
performance. Leading RFID certification bodies in Europe and the United States, including the University of Arkansas, the
European EPC Competence Center (EECC) and the University of Parma certify Tageos labels for demanding item-level
tagging applications.
In May of 2012, to fund its industrial build-up and its international commercial expansion, Tageos received funding from
investors that include the French government and Newfund, a Paris-based technology venture capital firm – with dry
powder set aside to cover future funding needs.
The company’s state of the art high capacity production plant in Montpellier went online in July 2012 and is working 24/7
servicing customers around the world. 2012 saw the opening of two sales offices, one in the United States and another in
New Delhi, India.
Since its plant went online, in little over six months in operations, Tageos secured key customers references around the
globe including DHL Supply Chain™ and cash & carry retail leader METRO™; French jewelry chain Cleor™; French e-
commerce leader Vente-privée.com™, leading car maker Renault-Nissan™, Italian fashion retailer Sandro Ferrone™ ,
SMS India™, a division of German group SMS Siemag™, French fashion manufacturer & retailer Lacoste™ , and
Argentinian prosthesis and medical implant manufacturer Promedon™.
In April 2013, Tageos was chosen as a Red Herring Top 100 Europe, a prestigious list honoring the year’s most
promising private technology ventures from the European business region.
An ISO-9001 certified company since April of 2013, Tageos is armed and ready to allow organizations around the world
to cut their item-level RFID budgets.

THE TAGEOS VISION FOR A LOWER COST RFID LABEL
Two hurdles that stood in the way of RFID adoption have fallen in recent years:
• Industry standardization now ensures all readers may read all labels.
• Advances in read rates, accuracy, and distance mean RFID now meets the performance requirements
for item-level tagging.
With those advances, item-level RFID has witnessed a first leap in adoption. Leading global apparel retailers
and apparel manufacturers are adopting item-level tagging from the manufacturing floor to the store aisle.
Other early adopters within the pharmaceutical, cosmetics, wine and spirits, medical supply, and jewelry
retailing sectors are actively engaged in item-level RFID evaluation and pilots.
As a result, the market for RFID consumables is now booming. According to research firm IDTechEx, the
global market size for item-level tagging was € 180M in 2010, and will experience a compound annual
growth rate (CAGR) in excess of 50% through 2015.
Tageos was founded on the conviction that the last hurdle that has kept item-level RFID adoption from
growing even faster is the cost of the UHF RFID label.
By taking substantial cost out of the RFID label while matching and sometimes exceeding the performance
of plastic inlay-based labels, Tageos ambitions no less than to slash RFID budgets and accelerate adoption
of item-level tagging on a global scale.

SAVINGS BY DESIGN: AN RFID LABEL REBUILT FROM THE GROUND UP
Tageos dedicated years to redesigning the UHF RFID label, from the ground up, to help its customers
achieve significant savings on their RFID label purchases without compromising performance.
• Tageos inherits some of its cost advantage from its superior 100% paper-based RFID label design that is
inherently lower cost than alternate plastic inlay-based designs.
• The company’s cost advantage also stems from its integrated manufacturing process that unites all the
steps needed to produce ready-to-use labels, bringing together world class R&D, manufacturing, and
quality control under one roof – and doing away with subcontractors.
Tageos passes on its savings, helping its customers achieve substantial savings on their annual RFID
budget.

THE SMART SIMPLICITY OF A 100% PAPER-BASED LABEL
The Tageos RFID label represents a clean break from earlier plastic inlay-based labels – where optimization
of the price to performance ratio wasn’t the key design goal.
Tageos passive UHF RFID labels are 100% paper-based. They do away with plastic inlays. The label’s
antenna and chip are assembled directly on a printable paper roll in a single continuous manufacturing step.
The antenna is made of aluminum that is deposited on the paper roll using a closely guarded secret process.
Versus alternative antenna manufacturing processes, such as those that use engraving and stamping, this
manufacturing process is intrinsically lower cost as well.
Tageos labels come equipped with tag silicon from industry leaders NXP™, Alien Technology™, and
Impinj™.
A Tageos label uses 50% less glue, no plastic, and creates 90% less waste than traditional tags.

SAVINGS BY DESIGN
Versus alternate production processes and label designs, Tageos achieves substantial savings in the
following areas:
1. Tageos does away with other labels’ costly plastic inlay. This enables two distinct savings. On the one
hand, the cost of material that goes into the production process goes down; on the other hand, the need
for costly conversion of the inlay into a paper label is eliminated altogether as well.
2. The Tageos proprietary aluminum antenna, whose production method is a closely guarded trade secret,
is cheaper to manufacture.
3. Tageos uses 50% less glue and creates 90% less waste. The leaner Tageos production process
benefits customers, and the planet.
4. A Tageos label carries none of the margins of the subcontractors who will typically convert plastic inlays
into printable labels.
5. Customers who choose to have their Tageos labels pre-printed with their branded colors, text, and
logos save even more on label finishing costs.
6. Tageos customers who opt to get their labels tailor-designed to the shape, size, and paper stock of their
choice achieve further savings on conversion and finishing.

READY-TO-USE
To best meet its customers’ various labeling requirements, Tageos RFID labels roll off the company’s
machines in two ready to use formats:
1. Printable self-adhesive labels.
2. Printable hang tags.
A Tageos label is manufactured to order, and sent directly to its end customer or the customer’s service
bureau.
It is ready to be encoded, thermally printed, and attached to just about any item, whether jewelry, cosmetics,
apparel, or almost any asset needing high performance, lower cost RFID tracking.
The world’s leading vendors of printer encoders, Zebra Technologies™, Toshiba™, and Printronix™, all
certify Tageos labels.

NEXT-GENERATION DESIGN AND MANUFACTURING
When you’re a new kind of RFID company you don’t just redesign your labels, you also rethink how to
develop and manufacture them. Tageos built its business with everything – R&D, manufacturing, and quality
control – under one roof to squeeze costs out of producing RFID labels.
IN-HOUSE DESIGN
Tageos has a complete range of labels to suit its customers’ needs. But if they have specific requirements,
the company’s engineers are available to make sure they’re met.
LEAN MANUFACTURING
Tageos has squeezed costs from established RFID label production processes: the company integrated all
the steps to manufacture its ready-to-use labels in a single process.
QUALITY CONTROL
Tageos RFID labels are individually tested at the end of the manufacturing process. ISO-9001 certified,
Tageos prides itself on its best-in-class yield.
EASY TO BUY
Tageos products and manufacturing are efficient. And so is buying them. Customers may simply call the
company, place their order, and their ready-to-use labels are produced in house – and delivered directly to
their door.

A COMPANY WITH QUALITY, INNOVATION, & CUSTOMER SATISFACTION IN ITS DNA
Tageos was recently rewarded with an ISO-9001 certification from Lloyd’s Register. The new ISO-9001
certification demonstrates the company’s commitment to quality, innovation, and customer satisfaction.
• Tageos benefits from having put in place formal product management and product marketing functions.
This puts the company in a position to better anticipate its customers’ future item-level tagging needs.
• The company’s close integration of the product management, product marketing, manufacturing and
R&D functions puts in in a position to rapidly innovate and roll out the item-level RFID labels of tomorrow.
• Also, the quality management team at Tageos takes active steps to continuously improve the company’s
processes – from R&D to manufacturing, on to marketing, and sales.

CERTIFIED PERFORMANCE AT A LOWER PRICE
Tageos customers can rely on the company’s RFID labels to deliver the stringent performance they expect
for their item-level tagging applications.
Tageos antennas are thinner than those manufactured using alternative techniques such as engraving and
stamping.
Traditionally, thinner antennas have offered lower performance than thicker ones. The Tageos team was
able to elegantly circumvent this via exclusive geometric antenna designs that are optimized to yield top
performance.
Consequently, Tageos labels match and sometimes exceed the performance of competing plastic inlay-
based designs. This is recognized the world’s leading RFID labs – the University of Arkansas, the European
EPC Competence Center (EECC), and the University of Parma – who have awarded the company’s labels
with demanding, item-level performance certifications.
• The University of Arkansas certifies the EOS-500 and the EOS-400 for use in apparel applications.
• The EOS-300 is under review for certification in apparel applications by the University of Arkansas.
• The EECC certify the EOS-300, EOS-400, and the EOS-500 for use in apparel and logistics applications.

“The Tageos EOS-500 label meets the requirements for Denim, Polybagged Apparel, and Hanging Apparel.
It has been added to the approved list.”
University of Arkansas – July 2012
“The TAGEOS EOS-300 has its strength in proximity situations; it loses only about 50% of its read range
when the space between tags in a stack is very small. The remaining read range is very constant which
predestines it for apparel use cases like inventory with an RFID handheld.”
EECC – March 2012
“The TAGEOS EOS-500 tag has a good read range consistency. It achieves a read range of 6m on products
with high permittivity and up to 9m on products with low permittivity in the ETSI band. The EOS-500 is
suitable for different logistical applications across worldwide UHF RFID frequencies due to its broadband
frequency response.”
EECC – April 2012

TAGEOS LABELS ARE MORE ECO-FRIENDLY
According to Tageos’ internal research, 2.3 tons of PET are saved by Tageos for every 10 million tags
compared to plastic inlay-based manufacturing processes. Tageos also estimates that it uses 50% less glue
in its manufacturing process. Tageos estimates that the amount of aluminum used for the manufacturing of
its antenna is between 10 and 100 times less than the amount used in conventional subtractive processes.
In a 2012 study funded by the European Commission, Rand Corporation™ calls out Tageos as offering
labels that are more recyclable than those of its plastic inlay-based competitors.
100% paper-based, Tageos labels can be easily torn, unlike plastic inlay-based alternatives. That makes
them ideally suited for anti-tampering applications in the wine and spirits, cosmetics and pharmaceutical
sectors.

MEETING CUSTOMER NEEDS WITH AN EXTENSIVE PRODUCT RANGE
Tageos offers an extensive range of ready to use, printable RFID adhesive labels and hang tags to suit all
item-level labeling applications, including apparel, jewelry, healthcare, cosmetics, logistics, and asset
tracking.
All of the company’s 100% paper-based RFID labels are optimized for use in the 860 to 960 MHz bands,
covering the European and American radio spectrums.

A LABEL FOR EVERY ITEM-LEVEL TAGGING NEED
Leveraging its unique 100% paper based RFID label design, the company offers an extensive range of
products that are each optimized for specific item-level applications, whether it be tracking of apparel,
fashion accessories, cosmetics, healthcare products, wines and spirits, jewelry or tagging of valuable mobile
business assets for tracking and logistics purposes.

CUSTOM SERVICES
Tageos has a complete range of labels to suit its customers’ item-level labeling needs. But if they have
specific requirements, Tageos engineers will customize labels to meet their needs.
As an optional service:
• Tageos will print its labels with its customers’ preferred branded colors, logos, and copy.
• Tageos labels can also be tailor-designed to various shapes, sizes, and paper stock.
• Where the business justifies, Tageos can develop customized RFID labels with tailor-designed antennas
and alternate tag silicon.

GLOBAL PARTNERS
Tageos maintains strong partnerships with global RFID leaders.
• The world’s leading vendors of printer encoders, Zebra Technologies™, Toshiba™, and Printronix™, all
certify the company’s products.
• Tageos labels come equipped with chips from RFID tag silicon manufacturing leaders NXP™, Impinj™,
and Alien Technology™.
• For equipment, Tageos worked with Mühlbauer™ to develop parts of our proprietary one stop shop
manufacturing process.
• Tageos is a member of the GS1 global standardization body, and an active member of GS1’s VICS Item-
Level RFID Initiative (VILRI).

TAGEOS IS TRUSTED AROUND THE WORLD
Global firms and organizations have adopted Tageos labels for their wide-ranging item-level labeling needs.
Today the company’s rapidly growing customer base includes: DHL Supply Chain™ and cash & carry retail
leader METRO™; French jewelry chain Cleor™; French e-commerce leader Vente-privée.com™, leading
car maker Renault-Nissan™, Italian fashion retailer Sandro Ferrone™ , SMS India™, a division of German
group SMS Siemag™, French fashion manufacturer & retailer Lacoste™ and Argentinian prosthesis and
medical implant manufacturer Promedon™.
CLEOR
The company’s paper-based RFID labels help French jewelry retailer Cleor™ to track stocks and improve
shipment accuracy, saving Cleor™ valuable time in-store and at distribution centers.
SMS INDIA
SMS India™, a division of German group SMS Siemag™, has implemented an RFID-based solution that
leverages Tageos labels to track over 200,000 pieces of furniture, IT equipment and other assets in their
office buildings.
BASSIN DE THAU HOSPITAL
Leveraging Tageos’ ready-to-use passive UHF RFID labels, the Bassin de Thau Hospital in Sète, southern
France, has installed an innovative RFID-based medical record management system to track patients’
records.

DHL AND METRO C&C
Global logistics leader DHL Supply Chain™ and cash & carry retail leader METRO™ together rely on
passive UHF RFID labels from Tageos to track all food shipments into METRO’s 89 stores in France, via
DHL Supply Chain’s logistics’ centers.
RENAULT – NISSAN
Leading car maker Renault-Nissan™ leverages the company’s passive UHF RFID labels at assembly plants
in France to identify and locate individual cars as they move through the production line.
PROMEDON
Argentine-based Promedon™, a manufacturer and supplier of medical implants and prostheses, uses
Tageos paper-based RFID labels to boost efficiency, and accuracy, when shipping and receiving selected
products for each patient’s surgery.
VENTE-PRIVEE.COM
Innovative French online retailer Vente-Privee.com ™ organizes 30 to 40 cut-price flash sales of global
brands a day, from fashion to wine, and computers to cosmetics. Tageos successfully met the challenge of
bringing speed and visibility to the complex sales circuit.

THE TAGEOS MANAGEMENT TEAM
Armed with extensive technology and business experience gained at leading companies, including MBDA,
Omnicron, Oracle, NXP, Impinj, and IBM Global Services, the company’s management team leads the
company’s industrial and commercial build-up.
Matthieu PICON, Co-Founder & CEO
Matthieu Picon heads Tageos. Before co-founding Tageos, Matthieu co-founded Frequentiel, which today is
one of France’s leading RFID integrators. Earlier, he spent five years with Omicron, an electronics
component subcontractor founded and led by his uncle Jean-Pierre Picon. Matthieu held several engineering
and managerial functions at Omicron, ultimately seconding his uncle in leading the company. Matthieu
started his career at defense systems manufacturer MBDA where he was a development engineer. In
addition to his role as CEO, Mr. Picon has responsibility over the company’s R&D and product development.
Matthieu holds an MSc in engineering from Ecole Centrale in Lyon, France.
Michael GROBLER, VP of Sales & Business Development, Americas
Michael Grobler leads sales and business development for Tageos in the Americas region. Michael is a
senior business executive with expertise in strategic account management in RFID system solutions,
antennas, tags, readers, software, and system integration. Prior to joining Tageos, Michael was a solutions
development manager at NXP, where he actively participated in new product and business development
concentrating on retail apparel and fashion industries.

Earlier, at Impinj, Michael was Director of Strategic Accounts, responsible for the Walmart account, the
world’s largest retailer. In that role, he succeeded in winning significant business for unique products and
solutions, whose deployment facilitated the retail giant’s adoption of RFID. Prior to those positions in the
RFID industry, Michael has held several sales, management and engineering roles in high technology and
wireless ventures. Michael holds a BSEE in Industrial Control & Computer Technology from the University of
the Witwatersrand in South Africa.
Laurent DELABY, Co-Founder & VP of Operations
Laurent Delaby is in charge of the company’s industrial operations. He is responsible for day-to-day
industrial operations along with product quality. Mr. Delaby also manages day-to-day relationships with the
vendor’s global technology partners. Before co-founding Tageos, Laurent co-founded Frequentiel, which
today is one of France’s leading RFID integrators. Earlier, Laurent worked for six years for IBM Global
Services as a consultant and a manager. There, Laurent developed strong expertise in supply chain and
industrial process optimization. At IBM, Laurent also led successful RFID projects in multiple sectors,
contributing greatly to the development of IBM’s RFID business in France. Laurent holds an MSc in
engineering from Ecole Centrale in Lyon, France.
Nicolas JACQUEMIN, Co-Founder & VP of Sales & Marketing
Nicolas Jacquemin manages Tageos’ global sales and marketing strategy. Before co-founding Tageos,
Nicolas co-founded Frequentiel. Nicolas headed up marketing and sales efforts at Frequentiel, allowing the
upstart RFID integrator to rapidly establish itself as one of Frances’ leading and best known RFID
integrators. Prior to Frequentiel, Nicolas was a consultant and manager at Accenture and IBM Global
Services where he led numerous RFID deployments. Nicolas holds an MSc in engineering from Ecole
Centrale in Lyon, France.
Etienne VIELLARD, Chief Marketing Officer
Etienne Viellard has 15 years of relevant high tech marketing experience gained in Fortune 500, midsize,
and start-up organizations including Oracle, Hyperion, and Neolane. Etienne was most recently CMO of
Palico, helping launch the global online platform for the private equity fund community. Earlier, Etienne was
Senior Director of Product Marketing for Neolane, and before, was Director of European Business
Intelligence Product Marketing at Hyperion (formerly NSDQ HYSL, now part of Oracle). Earlier, he was
Senior Director of Global Marketing Campaigns at Oracle (NSDQ ORCL). In that role, Etienne Viellard led
global branding and demand generation efforts for the company’s mobile and wireless products including
Oracle Edge Server, the software giant’s RFID middleware. Etienne started his high tech career as
worldwide Product Marketing Manager for Oracle Lite, the vendor’s embedded database for mobile
computing. Etienne holds an MSc in management from ESCP Europe in Paris.

10 REASONS TO SWITCH TO TAGEOS
The Tageos value proposition is simple: the company offers a lower priced UHF RFID label that matches or
exceeds the performance of alternate plastic inlay-based labels.
SAVINGS BY DESIGN
Thanks to its groundbreaking design, the Tageos 100% paper, ready-to-use, passive UHF RFID labels have
no plastic inlay. They inherently cost much less, yet match or exceed the performance of plastic inlay-based
labels.
LEAN MANUFACTURING
The company’s engineers worked for years to develop a design and manufacturing process that successfully
squeezes costs – every inch of the way – out of the RFID consumable.
ALL UNDER ONE ROOF
Thanks to a big rethink on how to make RFID labels, Tageos manufacture them in one single integrated
process, under one roof: Tageos removed third party margins, generating substantial savings that it passes
on to customers.
NO SUBCONTRACTORS
The company’s state-of-the-art plant only consumes electricity, paper, aluminum, a drop of adhesive, and
industry leading tag silicon from the world’s top manufacturers. Tageos doesn’t use plastic inlays or
externally made antennas.

SUBSTANTIALLY LOWER PRICE
Because Tageos passes on its savings, its prices are consistently lower, helping customers to make
welcome cuts to their annual RFID budget.
READY TO USE
The world's top vendors of printer encoders Zebra Technologies™, Toshiba™, and Printronix™ certify the
company’s ready-to-use labels.
TAMPER PROOF
With no plastic inlay, Tageos’ 100% paper labels can easily be torn, making them ideal for anti-tampering
applications in the wine and spirits, cosmetics and pharmaceutical sectors.
LESS WASTE, MORE SAVINGS
Bringing even more savings, the Tageos label produces 90% less waste than traditional tags, and uses 50%
less glue, and no plastic.
SCALABLE PRODUCTION
Tageos has production capacity to meet demand for hundreds of millions of labels, and it can scale up within
weeks to meet sudden increases in demand.
FREE SAMPLES
Tageos will promptly send free samples to its prospects who order them online on the company’s website,
wherever they are in the world.

Tageos is the RFID label company. For further information about Tageos, please visit the company’s website
at www.tageos.com or contact one of our regional sales offices.

Tageos Corporate Presentation with Notes

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