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Tableau Drive 
A practical roadmap for scaling your analytic culture
Change isn’t coming. It’s 
here. 
Business users demand self service… 
…wherever they are. 
Databases Big Data Spreadsheets Application Data Cloud 
The “perfect” data warehouse is a myth. Data is everywhere.
The benefits of self-service analytics are clear. 
But pure self-service does not scale. It requires 
programmatic support. 
What programmatic support is necessary to 
scale self service without killing it?
The heart is the cycle of visual 
analysis 
Visual analysis 
is a naturally 
iterative 
process.
How this breaks down at 
scale 
• How do I get started? 
• What happens if I get stuck? 
• What data is available? 
• Do I really need to learn a new tool? 
• Why should I be first? 
• What’s the benefit? 
• How much time will this take? 
• Is this important?
Red flag #1 
We have tofinishour data warehouse 
beforewe can do any analytics. 
“ 
”
We have self-serviceanalytics, 
IT. 
so we don’t need 
“ 
” 
Red flag #2
When IT develops reports: 
Business IT 
Requirements Planning Development Test 
User 
Experience 
Production Analytics 
The traditional waterfall deployment model… 
does not work for either Business or IT.
Why waterfall fails 
Is this the red convertible you wanted? 
Users don’t know 
what they want. 
Analysis is naturally 
iterative.
Agile improves waterfall 
Keeping 
business 
closer to 
development 
improves 
quality, speed 
and flexibility. 
But it’s still a 
full time job. 
Planning 
Production Development 
User 
Acceptance 
Test 
Subject Matter 
Expertise 
(requirements)
Tableau can collapse Agile sprints 
Self-service 
development 
collapses phases 
of the agile 
process, 
allowing real-time 
iteration. 
to real time. 
Promotion to 
Production 
Development 
Planning 
Subject Matter 
Expertise 
(requirements) 
User Acceptance Test
Applying agile to analytics 
• People over processes and tools 
• Working analytics over comprehensive 
documentation 
• Collaboration over requirements gathering 
• Responding to change over following a plan 
• Work in real time
What is Drive? 
Tableau Drive is a business intelligence deployment 
methodology that draws from agile methods and is 
informed by the most analytically-minded companies in 
the world. With Tableau Drive, business and IT jointly 
own the analytics platform. And there is the opportunity 
to continuously evolve and grow, even at the scale of an 
enterprise deployment.
Drive is a new approach 
to deployment 
Discovery Prototyping 
Foundation 
building 
Scaling out
A partnership that works 
IT Role Business role 
• Security 
• Data architecture 
• Scalability 
• Training 
• Center of Operations 
• Enablement intranet 
• Creative analytic work 
• Drive data acquisition 
• Analytical collaboration 
• Sharing expertise 
• Seeking help when 
needed 
• Evangelism 
• Catalyze action 
Enablement Execution
Foundation: 
organizational 
• Defined roles & responsibilities 
• Center of Operations 
• Center of Evangelism 
• Executive sponsorship 
• Scale-out roadmap 
• Project plan 
• Training materials & schedule 
• New user onboarding process 
• Evangelism activities 
• Office hours 
• Tableau days/ user groups 
• Viz of the week 
Foundation 
building
Foundation: technical 
• Sandbox and production environments 
• Governance & security policies 
• Intranet 
• Data dictionary 
• Enablement resources 
• Gallery 
• Collaboration 
Foundation 
building 
• Clean, managed & published data sources 
• Processes: promotion, escalation, scheduling, licensing 
• Online help desk
Big idea #1 
Great visualizations are the beginning not the end of 
adoption. They are a part (but not all) of analytic culture.
Big idea #2 
Drive provides a plan that expands vision and reduces 
risk in deploying enterprise-wide analytics.
Big idea #3 
The platform supports an ecosystem: intranet, training, 
workflow, automation, collaboration, and so on.
Big idea #4 
Business owns the creative and analytical work.
Big idea #5 
IT is empowered to do what they do best, better.
Key benefits of Drive 
Blueprint for 
an IT-business 
partnership 
Useful analytics 
right away 
Proven 
deployment 
strategies 
Broad & 
sustainable 
adoption
Analytics @ Radisson 
This methodology guided us through our first 
true cross-departmental bridge between 
business and IT. We now have employees 
who are identifying problems and fixing them 
in less than two weeks rather than 18 months. 
“ 
” Mat Hughes, 
Revenue Optimization Global Analytics Manager 
Carlson Rezidor Hotel Group (Radisson and other 
brands)
This is change 
management 
It will not work 
• If IT and Business are “at war” 
• if the organization thinks business users should not 
have data 
• If the supporting technology is not nimble 
• If there is no champion
How Drive is delivered 
In-house 
Tableau partners 
Tableau Professional Services
Your next step 
Read the Drive Manual

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Tableau drive a_new_methodology_for_enterprise_deployment

  • 1. Tableau Drive A practical roadmap for scaling your analytic culture
  • 2. Change isn’t coming. It’s here. Business users demand self service… …wherever they are. Databases Big Data Spreadsheets Application Data Cloud The “perfect” data warehouse is a myth. Data is everywhere.
  • 3. The benefits of self-service analytics are clear. But pure self-service does not scale. It requires programmatic support. What programmatic support is necessary to scale self service without killing it?
  • 4. The heart is the cycle of visual analysis Visual analysis is a naturally iterative process.
  • 5. How this breaks down at scale • How do I get started? • What happens if I get stuck? • What data is available? • Do I really need to learn a new tool? • Why should I be first? • What’s the benefit? • How much time will this take? • Is this important?
  • 6. Red flag #1 We have tofinishour data warehouse beforewe can do any analytics. “ ”
  • 7. We have self-serviceanalytics, IT. so we don’t need “ ” Red flag #2
  • 8. When IT develops reports: Business IT Requirements Planning Development Test User Experience Production Analytics The traditional waterfall deployment model… does not work for either Business or IT.
  • 9. Why waterfall fails Is this the red convertible you wanted? Users don’t know what they want. Analysis is naturally iterative.
  • 10. Agile improves waterfall Keeping business closer to development improves quality, speed and flexibility. But it’s still a full time job. Planning Production Development User Acceptance Test Subject Matter Expertise (requirements)
  • 11. Tableau can collapse Agile sprints Self-service development collapses phases of the agile process, allowing real-time iteration. to real time. Promotion to Production Development Planning Subject Matter Expertise (requirements) User Acceptance Test
  • 12. Applying agile to analytics • People over processes and tools • Working analytics over comprehensive documentation • Collaboration over requirements gathering • Responding to change over following a plan • Work in real time
  • 13. What is Drive? Tableau Drive is a business intelligence deployment methodology that draws from agile methods and is informed by the most analytically-minded companies in the world. With Tableau Drive, business and IT jointly own the analytics platform. And there is the opportunity to continuously evolve and grow, even at the scale of an enterprise deployment.
  • 14. Drive is a new approach to deployment Discovery Prototyping Foundation building Scaling out
  • 15. A partnership that works IT Role Business role • Security • Data architecture • Scalability • Training • Center of Operations • Enablement intranet • Creative analytic work • Drive data acquisition • Analytical collaboration • Sharing expertise • Seeking help when needed • Evangelism • Catalyze action Enablement Execution
  • 16. Foundation: organizational • Defined roles & responsibilities • Center of Operations • Center of Evangelism • Executive sponsorship • Scale-out roadmap • Project plan • Training materials & schedule • New user onboarding process • Evangelism activities • Office hours • Tableau days/ user groups • Viz of the week Foundation building
  • 17. Foundation: technical • Sandbox and production environments • Governance & security policies • Intranet • Data dictionary • Enablement resources • Gallery • Collaboration Foundation building • Clean, managed & published data sources • Processes: promotion, escalation, scheduling, licensing • Online help desk
  • 18. Big idea #1 Great visualizations are the beginning not the end of adoption. They are a part (but not all) of analytic culture.
  • 19. Big idea #2 Drive provides a plan that expands vision and reduces risk in deploying enterprise-wide analytics.
  • 20. Big idea #3 The platform supports an ecosystem: intranet, training, workflow, automation, collaboration, and so on.
  • 21. Big idea #4 Business owns the creative and analytical work.
  • 22. Big idea #5 IT is empowered to do what they do best, better.
  • 23. Key benefits of Drive Blueprint for an IT-business partnership Useful analytics right away Proven deployment strategies Broad & sustainable adoption
  • 24. Analytics @ Radisson This methodology guided us through our first true cross-departmental bridge between business and IT. We now have employees who are identifying problems and fixing them in less than two weeks rather than 18 months. “ ” Mat Hughes, Revenue Optimization Global Analytics Manager Carlson Rezidor Hotel Group (Radisson and other brands)
  • 25. This is change management It will not work • If IT and Business are “at war” • if the organization thinks business users should not have data • If the supporting technology is not nimble • If there is no champion
  • 26. How Drive is delivered In-house Tableau partners Tableau Professional Services
  • 27. Your next step Read the Drive Manual