Your SlideShare is downloading. ×
0
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Networking Using Linked In For Job Search V9 00 091117

866

Published on

Today, maybe more so than at any other time, it is important for business professionals and executives to use social networking tools to find and nurture connections, potential business partners, and …

Today, maybe more so than at any other time, it is important for business professionals and executives to use social networking tools to find and nurture connections, potential business partners, and business relationships. Given the rise of social media or Web 2.0, however, there are multitudes of choices available. This presentation helps business executives understand the ways to optimize the largest business social networking platform for their job search: LinkedIn.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
866
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
29
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Source - Breaking Down The Multi-Headed Monster—Social Media, HamiltonBerchman Design Group, Inc.
  • Image source - http://www.gorobmitchell.com/wp-content/uploads/2009/03/pingfm-reach.gif
  • Image Source - http://www.acu.edu/academics/coba/images/cdc/linkedin.JPG
  • Image source - http://gallp13.files.wordpress.com/2007/11/network.jpg
  • InMail Private messages that also protect recipients privacy Connections must allow InMails If recipient is not in network their contact information is not available until acceptance InMail is a paid feature that can be purchased individually or as a part of a premium account
  • InMail Private messages that also protect recipients privacy Connections must allow InMails If recipient is not in network their contact information is not available until acceptance InMail is a paid feature that can be purchased individually or as a part of a premium account
  • InMail Private messages that also protect recipients privacy Connections must allow InMails If recipient is not in network their contact information is not available until acceptance InMail is a paid feature that can be purchased individually or as a part of a premium account
  • Always link Comments link back to profile SEO – become searchable
  • Transcript

    • 1. Social Networking: Using LinkedIn for Your Job Search UJA Federation of NY’s Connect to Care Mid-Island Y JCC, Plainview, NY Tom Lassandro November 17, 2009
    • 2. About Me
      • Marketing Strategist, Tactician, Manager, Mentor, Student
      • 20+ years in entrepreneurial, SMB, and enterprise B2B Technology companies
      • Expertise in developing and executing go-to-market, lead generation, and marketing/sales enablement strategies
      • Competencies – Research, Product Strategy, Program Development, Sales/Marketing Operations, Channel Management, Online/Off-line Integration
      • MENG Member
      • Contact Info:
        • [email_address]
        • http://www.linkedin.com/in/tmlassandro
        • http://twitter.com/TMLassandro
    • 3. Many Types of Networks
      • Road — Gets you from one place to another
      • Computer — Get information from one place to another
      • People — Open up opportunities from one person to another
      • What is a Social Network or Social Networking?
      “ Online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.”
    • 4. Why Social Networking?
      • Increasing use of social media to grow your network
      • Nurture relationships
      • Strengthen your Personal Brand
      • Business opportunities
      • Organizational development
      • And “Yes” … Get a Job
    • 5. You Can’t Be Everywhere and Everything to Everyone Pick Your Networks
    • 6.  
    • 7. What is LinkedIn?
      • World’s largest professional network
        • 50+ million users: 50% US, est. 12% senior-level
        • Represents 150 industries around the world… and growing fast
      • Free w/ options to upgrade
      • Helps the exchange knowledge, ideas, and opportunities with “trusted” contacts
        • Control your professional brand
          • Showcase skills & talents
          • Searchable - so right opportunities & people are found & find you
        • Network and reconnect
          • Past colleagues, business partners, and classmates
          • Tap into the knowledge, experience, and connections of these networks
        • Share your knowledge and expertise
          • Share and exchange business information online
          • Ask a question / Answer a questions
          • Receive opportunities
    • 8. Ten Ways to Use LinkedIn*
      • Business Development (1/2007)
      • Increase your visibility
      • Improve your connectability
      • Improve your Google PageRank(?)
      • Enhance your search engine results
      • Perform blind, “reverse,” and company reference checks
      • Increase the relevancy of your job search
      • Make your interview go smoother
      • Gauge the health of a company
      • Gauge the health of an industry
      • Track startups
      • To Find A Job (4/2009)
      • Get the word out
      • Get LinkedIn recommendations from your colleagues
      • Find out where people with your backgrounds are working
      • Find out where people at a company came from
      • Find out where people from a company go next
      • Check if a company is still hiring
      • Get to the hiring manager
      • Get to the right HR person
      • Find out the secret job requirements
      • Find startups to join
      • Build your network before you need it
      *Guy Kawasaki
    • 9. LinkedIn’s Value Proposition (63 Degrees of Separation) http://www.youtube.com/watch?v=myGxNhGO4x0
    • 10. Home Page
      • Navigation/Search
      • Summary
      • Inbox
      • Network Updates
        • Your Status
        • Status Updates
        • Recommendations
        • Group Updates (Joined)
        • Connections Updates (New)
      • Group Updates (not shown)
        • Discussions
        • Comments
      • Just joined LinkedIn (not shown)
      • People you may know
      • Viewers
      • Apps
      • Events
      • Answers (not shown)
      • Jobs (not shown)
      3. 4. 7. 8. 9. 10. 1. 2.
    • 11. The LinkedIn Profile
      • Headline
        • “ Brand” Positioning
        • Increase odds of being found
      • Snapshot of back- ground & expertise
      • Commitment level; Quality vs. Quantity
      • Tell A Story
      • Key “Searchable” Phrases
      1. 2. 3. 4. 5.
    • 12. LinkedIn Profile - Experience
      • Online Resume
        • Tell A Story
        • Key “Searchable” Phrases
      • Recommendations
        • Getting
          • Request through LinkedIn
          • Ask outside of LinkedIn
          • Give recommendations
        • Giving
          • Specific and professionally value-add
          • Do not expect reciprocity
          • Be honest and genuine
      1. 2. 2.
    • 13. Best Practices – LinkedIn Groups
      • Establish new relationships by joining industry, professional, alumni, and other relevant groups
      • Strengthens and extends your existing network of trusted contacts
      • Connect & share common experience, passions, interests, et al.
      • Additional resource - linkedingroupsdirectory.com/
      • Top 24 for Job Search*
        • A Job Needed - A Job Posted
        • About.com Job Search and Careers
        • Career Change Central
        • Career Rocketeer / Career Launch Network
        • CleanTechies Around The World
        • Consultants Network
        • Corporate Recruiters. #1 Group for Corporate Recruiters.
        • E-Recruitment Group (Post Jobs/Resumes)
        • Executive Suite
        • Financial Services Career Center
        • Indeed.com
        • JibberJobber.com
        • Job Interview Mastery
        • Job Openings, Job Leads and Job Connections!
        • Job Search
        • JobAngels
        • JobsDirectUSA
        • Linking The LaidOff
        • Looking for a job?
        • MBA Highway MBA & Recruiter Network
        • Renewables Job Market
        • ResumeMaker Career Network
        • Star:Candidate for Hire
        • The Talent Buzz
      *Susan Ireland's Job Lounge
    • 14. Best Practices - Connecting/Communicating
      • Send InMail
        • Private message
        • Paid feature
      • Get introduced...
        • Message to Introduction
        • Message to Connection
        • Interests?
      • Add… to your network
        • Colleague
        • Classmate
        • We’ve done business together
        • Friend
        • Other
        • I don’t know “x”
      • Forward profile
    • 15. Best Practices – People/Job Search
      • Search by keywords, location, name, job title, company/tenure, school, industry, groups, network, experience, function
        • Target companies
        • Competitors of target companies
        • Be creative – associations, schools, bad spellings, etc.
        • Boolean queries
      • LinkedIn is partnered with SimplyHired
      • Leverage contacts to find recruiting/hiring manager
    • 16. Answers
      • Enhance your personal brand
      • Gain key insights
      • Nurture relationships
      • Develop an Answers strategy
    • 17. Companies
      • Profile
      • Specialties
      • By Connection
        • Current Employees
        • New Hires
        • Popular Profiles
      • Related Companies
      • Key Statistics
        • Top Locations
        • Headquarters Information
        • Headquarters
        • Industry
        • Type
        • Company Size
        • Website
        • Common Job Titles
        • Top Schools
        • Median Age
        • Gender
    • 18. Applications    
        • Events
       
        • Google Presentations
        • Company Buzz
        • Huddle Workspaces
        • Blog Link
       
        • Amazon Reading List
        • Box.net
       
        • Slideshare
        • Trip It
        • Wordpress
      Presentation Key Insights Collaboration Personal Brand
    • 19. Social Networking & Security
      • Raises potential for abuse— State of Internet Security, Websense
        • Dynamic nature of content
        • Ability to create and post content
        • Trust
      • Effective use of Internet Security Options (i.e. anti-spam, anti-spyware, ant-virus, and firewall protection)
      • Greater corporate presence social-networking
        • Evaluate risk vs. reward
        • Rules of Conduct
        • Social Media/Networking Policy Guides
    • 20. Connecting on LinkedIn
      • “Know,” “Trust” & “Nurture”
      • How are you going to grow your network?
      • What type of relationships?
      • Start somewhere!
      • Easy to disconnect
    • 21. When?
      • How much time to spend on this?
        • 2 minutes a week, or
        • 2 hours a week, or
        • 2 days a week, or
        • All the time (wrong answer)
      • It depends on YOU and your NEEDS
    • 22. Why Social Networking/LinkedIn?
      • Grow your network
      • Nurture relationships
      • Strengthen your Personal Brand
      • Business opportunities
      • Organizational development
      • And “Yes” … Get a Job
    • 23. Resources
      • 7 Secrets to Getting Your Next Job Using Social Media (Dan Schawbel, http://mashable.com)
      • How to Change the World by GuyKawasaki - http://blog.guykawasaki.com/
        • Jobs.alltop.com
        • Linkedin.alltop.com
      • Jason Alba , Author
        • Netshare Experts Connections “LinkedIn & Facebook Essentials for Executives: Using Both Platforms as Professional Networking Tools,” 3/2009
        • I’m on LinkedIn – Now What???
        • I’m on Facebook – Now What???
        • JibberJobber.com
      • The Internet Strategist from Inc.com , Maisha Walker
      • Twitter for Business, Twitter
      • Other
        • Groundswell - Charlene Li & Josh Bernoff
        • Never Eat Alone, Who’s Got Your Back – Keith Ferazzi
        • The CEO of Me – Tom Peters
        • The Long Tail - Chris Anderson
        • We Got Fired - Harvey Mackay
    • 24. Other Types of Social Media/Social Tools/Content Sharing Sites
      • News Alerts – Google, Yahoo
      • Webinars
      • Podcasts – iTunes
      • Events - MeetUp.Com
      • Website/Blog (Yourname.com)
      • Job Search – ResumeBucket, VisualCV
    • 25. About the Presenter
      • Tom Lassandro is a multi-disciplined marketing executive with 20-plus year’s marketing—product, channel, and operations—experience. His expertise is in creating and executing B2B go-to-market and communications strategies that raise awareness, increase lead generation, and sales acceleration. He has built collaborative relationships and driven revenue and profits for technology start-ups, mid-level, and Fortune 500 organizations.
      • [email_address]
      • http://www.linkedin.com/in/tmlassandro
      • http://twitter.com/TMLassandro
      • Presentation will be available on LinkedIn (Slideshare) and sent via e-mail on request

    ×