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TOURISM LESSON
PRESENTATION
BY TE. ZITHA 201225966
OBJECTIVES
After reading and studying this you should be able
to:
Describe the evolution of tourism
Define the scope and importance of tourism, both for the
U.S. economy and internationally

Explain why tourism is described by Gunn and Leiper as
a system
Introduction
• We can approach tourism from multiple viewpoints
•
•

Areas are interrelated
Industry experts recommend a systems approach

•

If something happens in one area, it will likely cause an effect in another
DEFINITION OF TOURISM
United Nations W
orld Tourism Organization (UNW
TO)
definition:
Activities of persons traveling to, and staying in places outside their
usual environment.

Not more than one consecutive year for leisure, business, and other
purposes
DEFINITION OF
TOURISM (CONT’D.)
Important terms:

Demand side

Tourists’ motivations

Supply side

Sectors that satisfy tourist needs

Infrastructure

Components that an area’s residents rely
on

Superstructure

Facilities built to accommodate tourist
needs
PERSPECTIVES OF TOURISM
We can study tourism from several
perspectives

Holistic interdisciplinary approach
oIncludes all elements of Figure 1–2
o Also

includes several other elements (e.g.,
geography, motivation, marketing, economics,
policy, agriculture, etc.)
THE TOURISM PRODUCT
• Narrow sense
•

Consists of what the tourist buys

• Wider sense
•

Combination of what the tourist does at the destination
and services used
THE TOURISM PRODUCT
(CONT’D.)
Characteristics of a tourism product:
Service, which is intangible (e.g., cannot be
inspected physically)

Psychological in attraction
Varies in quality and standards
Supply side is fixed (e.g., more hotel rooms

cannot be instantly created to meet demand).
CHARACTERISTICS OF TOURISM
Major types:

Internal tourism
Residents of a country visiting other parts of their own
country

Domestic tourism
Inbound tourism plus internal tourism
CHARACTERISTICS
(CONT’D.)
•

International tourism

•

Inbound tourism, which are visits to a country
or region by nonresident

•

Outbound tourism

•

Visits by residents of a country or region to
another country or region
CHARACTERISTICS (CONT’D.)
Characteristics:
 Combination of phenomena and relationships
 Dynamic elements (the journey) and static elements (the stay)
 Movement to destinations is temporary
 Not connected with paid work
 Tourist goes to the product
CHARACTERISTICS (CONT’D.)
oTourism products are not used up
oLabor-intensive
oPeople-oriented
oMultidimensional
oSeasonal
oDynamic
TOURISM INDUSTRY SECTORS
Several interacting industries make up the tourism
system, including:
I. Transportation
II. Lodging
III. Attractions
IV. Foodservice
TOURISM PAST
• Preindustrial age
Cruises on the Nile
Wealthy Egyptians, Greeks, and Romans
Olympics
The wheel and roads
Trade
The Grand Tour
TOURISM PAST
(CONT’D.)
• Trains


Steam power gave birth to rail travel



Causes of increased growth:






Need to move goods
Politics, immigrants, and labor
Travel and tourism

Causes of decline:



New modes of transportation (e.g., bus, car, and
airplanes)



Great Depression
TOURISM PAST (CONT’D.)
• CRUISINg
•

UNTIl 1830, TRAvEl bY ShIP wAS PRIMITIvE

•

•

MOSTlY USED fOR DISCOvERY, TRADINg, OR MIgRATION

ThE PENINSUlA AND ORIENT (P&O) COMPANY

•

fIRST TO OffER CRUISES bETwEEN bRITAIN, SPAIN, AND
PORTUgAl
TOURISM PAST (CONT’D.)
Automobile travel
Internal combustion engine automobile
Emerged from steam engines

Henry Ford
Automobile assembly line
 Model-T Ford
 Increased leisure travel
TOURISM PAST (CONT’D.)
• Air travel
•
•
•

Wright brothers
1935 commercial flights became feasible
World War II

•

•

Pressed planes into military service

1950 commercial jet airplanes

•

Boeing 700 series
TOURISM PRESENT
M elem
ain
ents:

•
•
•
•
•
•

Vital force for peace
Social importance
Economic importance
Cultural enrichment
Employment opportunities
Educational significance
TOURISM PRESENT (CONT’D.)
Jafar Jafari’s platforms:

Advocacy platform
• Many were advocating for tourism development
Cautionary platform
• Studies that argued tourism is not all benefits
Adaptancy platform
• Favoring one alternative over another
Knowledge based platform
• Combined the platforms
TOURISM PRESENT
(CONT’D.)
Scope of travel and tourism
Mass travel and tourism

After World War II superhighways, commercial jets, and
disposable income made it possible

Travel flows change continuously
Depend on economic conditions

Includes exchange rates, political factors, and business
conditions

Business power of Japan, China, and India
TOURISM PRESENT
(CONT’D.)
• Business travel
• Meetings, conferences, seminars, workshops,
and training sessions

• Incentive travel
• Normal business travel
•

• May be a combination of first two
Research and teaching travel
DOMESTIC TRAvEl AND
TOURISM
• Domestic leisure travel
•

Large and growing sector

•

Includes travel for recreation, visiting friends and relatives,
history and culture, attractions, entertainment, cruising, and
sightseeing

• Domestic business travel
•

Includes all forms that are work related

•

MICE (meetings, incentives, conferences, exhibitions)
DIFFERENT TYPE OF TOURISM

 Adventure
 Cultural

tourism

tourism

 Conference
 Wild

tourism

life tourism
IMPACT OF TOURISM
 Living

standard

 Employment
 Transportation
 Health

facility


Pollution



Crime



Population



Like in Prices
DIFFERENT TYPE OF
ROOM


Studio room



Lanai room



Pent house



Duplex
The Different Types
of Tourism
A Choice Between
Two Categories of Tourism:
MASS TOURISM V.S. ALTERNATIVE


Mass Tourism:


The organized movement of large groups of people to
specialized tourist locations.



A consequence of the increase of people traveling for pleasure;
developed to cater to huge numbers of tourists.



Examples: whole resort towns, theme parks, tourism business
districts, cruises, packaged vacations, all-inclusive resorts, etc.
Mass Tourism
A Choice Between
Two Categories of Tourism:
MASS TOURISM V.S. ALTERNATIVE


Alternative Tourism:
 Individually planned activities to gain and experience
first-hand knowledge about local cultures and
environments.
 Focus on secluded areas, occur during non-peak
travelling times, can include arranging own flights
and accommodations.
 Example: a self-planned biking trip through Vermont,
while camping or arranging accommodations “as
you go.”
Alternative Tourism
A Quick Comparison between Mass
and Alternative Tourism
Mass Tourism

Alternative Tourism

large groups
traditional
fixed program
focus on “sights”
little or no background research
desire for souvenirs
purchase items while there
may involve loud social activities
snapshots and postcards
no language preparation

singles, families, friends
recent trend
spontaneous decisions
focus on “experiences”
careful preparation and research
desire for memories / knowledge
bring items to give away
quiet, low impact
photography and painting
learn local language
Pleasure Tourism

 To

improve the physical or spiritual condition of an
individual .
 Examples: yoga workshops, detoxification clinics,
spas, etc.
Business Tourism

 To

complete a business transaction or attend a
business meeting / conference.
Nature Tourism

•

To enjoy a natural setting or wildlife, including
ecotourism.
Cultural Tourism

•

To experience the history, folklore, and culture of a
people.
Recreation Tourism

•

To escape the routine of daily life, such as camping
or going to a beach.
Active Tourism
•

Has a set objective, such as climbing a mountain or
learning a new language.
Sports Tourism

•

To experience a sport or sporting event, such as ski
holidays or the Olympics.
Religious Tourism

•

Involves visiting a place of spiritual significance.
Health / Medical Tourism

•

To improve one’s health, such as a visit to a health
resort or weight-loss camp.
*Adventure Tourism
•

Involves challenges and adventure, such as trekking
through a tropical rainforest or rock climbing.

* Types of Sustainable Tourism, a movement, which started around
2000.
*Wilderness Tourism
•

To experience something very different from everyday life in
remote wilderness areas.

* Types of Sustainable Tourism, a movement, which started around 2000.
*Ecotourism

•

Stresses low-impact adventure in a natural setting;
sometimes called “green tourism.”

* Types of Sustainable Tourism, a movement, which started around 2000.
REFERENCE
http://

www.slideshare.net/ALTINBAKU/the-different-types-of-tourism?qid=028d6a4c-c3ee-4d
http://www.youmustbetrippin.com/road_warriors/high_prices_with_no_end_i
n_sig.html
http://www.mothersadvice.info/tag/health-examinations/
http://www.slideshare.net/sunnytandan/arjun-verma?qid=6e5b09ad-4f3742f9-9863-0711ff651849&v=default&b=&from_search=7

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TOURISM LESSON