By Ki-Bum Kim, presented at the 18th TCI Global Conference, Daegu, 2015.

1. For cluster manufacturing companies
Sharing Economy O2O Platform
Ki-Bum Kim
Parallel Session 3.3: Articulating Collaboration among Cluster Actors

2. For cluster manufacturing companies
Sharing Economy O2O Platform
Think us, Think Company
Korea Industrial Complex Shared Service
Kim, Ki-Bum (Executive director)
- 2015 October -

3. 2
MAEKONE Introduction
ㅇ Wang, Young-Ho (CEO)
ㅇ Members
MAEKONE People
• PhD in Management from Seogang
University / CPA
• Present consulting executive director at
Ksight (Pulbic consulting firm)
• Experienced as consultant in KPMG (VP),
Anderson Consulting (Partner),
BearingPoint (CEO) over 25 years
• Kim, Ki-Bum (Managing Director)
 Mr. Kim received his MBA from Yonsei
University and worked at LG and Samsung. He
joined Anderson Consulting and consulted over
80 companies for 15 years as strategy and
management consultant.
• Lee, Seung-Hee (COO)
 Mr. Lee received his MBA from Korea University
and worked at Daewoo in Data Mining &
Warehousing dept.. He consulted conglomerate
and financial services as IT/CRM/SCM
consultant at BearingPoint.
History
 Sharing Corporation certification
(First in Province)
 Constructed and vitalized Korea Industrial
Complex (Kicox) APP for registered companies
(Idea storage APP)

4. 3
Sharing Economy?
Before sharing (enterprises) Sharing Economy (a cluster)
 Sharing Economy
- Collaborative Consumption behavior; not willing to own goods, but rather borrow or lend them.
- Collaborative Procurement behavior; lots of individual purchasing power become one strong
purchasing power
 Cluster Sharing Economy
- Information sharing and collective intelligence among cluster companies bring Value trade between
members, collaborative sales, Crowd Sourcing ;henceforth cluster forms N/W and becomes socially-
competitive.
Firm A
Firm B
Firm C
Firm A
Firm BFirm C
“Information
Sharing”
Group intelligence and trust
- equipment/facilities, infrastructure, business & buyer info,
collaborative consumption

5. 4
Platform for Sharing Economy
Firm A
Firm BFirm C
Cluster Sharing Economy
1st Cluster Platform(Online)
= Platform for sharing service information
Need Platform….
 MAKEONE Credit Card
(Only For CEO/Employ in Industrial Complex, IBK)

6. 5
Platform for Sharing Economy
Firm A
Firm BFirm C
Cluster Sharing Economy
1st Cluster Platform(Online)
= Platform for sharing service information
Need Platform….

7. 6
Expectation of CEO about Cluster Sharing Economy
▣ Cluster Sharing Economy tour expansion
 Cluster members of Gyeonggi-do complex
 Banwoul/Shihwa ; Mechatronics (Aug 12th),
Electricity & Electronics(Aug 26th),
Fine Chemicals(July 29th)
 Busan : Busan Integrated cluster (Sep 12th)
 Seongnam complex (July 2nd). . . . .
Expectation of CEO
about Cluster Sharing Economy
- CEO interview result -
① Timely, healthy fund supply
② Convenient product sale & marketing
platform need
③ Appropriate human resource sourcing
?+Platform
(Onlline)

8. 7
O2O
Offline = O2O+
B2B e-marketplace(Link Offline Business)
+ (Buyer)sales share (Link Offline)
+ purchase share(Link Offline)
+ Crowd funding(Link Offline) +
subsidiary material Dutch auction(Link
Offline)
+ Social/mobile network between firms
and CEOs(Based on Offline Communities)
Platform
(Onlline)
Link

9. 8
O2O example in Korea – Kakao Taxi
- Succeeded in short-time
- A platform for potential diversification
“Kakao Taxi” became trend
- Mobilized the core features out of
existing off-line process (easy request
and taxi location)
- Secured system for both drivers and
consumers (established trust)
Check taxi’s current location
Easy request
Store transaction history
(prevent any lawsuit)
Fearless & Simple

10. 9
New Platform for Sharing Economy
Firm A
Firm BFirm C
Cluster Sharing Economy
New O2O Cluster Platform
(Online/Mobile/offline)
Category / search major enterprise by location
Direct contact to firms
Recommendation feature
= CEO/Share between firms/Social + (Buyer)sales share
+ purchase share + subsidiary material Dutch auction
+ Crowd funding
firm’s certification info
Producing power & performance
Buyer inquiry
Group platform
(group commercial)
Individual platform
(individual contacting)
New O2O Platform
Fearless & Simple

11. 10
Platform performance:
1. realization of information sharing
Subject: Member firm CEO 2,000
Utilized CEO email
Provided daily news for CEO
2014 second-half prepared/began
9%
2015 February 2015 April
21.8%
28.9%
positive response to “funding support” contents
which are realistically helpful
focused on business policy
& industrial trend
Added helpful videos for CEO,
funding information, and member introduction
Response rates increased after adding introduction of
member firms and government support business news
6 different industries
Big-data CEO news
13% 1st Reform 2nd Reform
Beginning
(Average email response rates from other organization is below 5%)
2014 Oct Test
Present
CEO Notice : realization of information sharing
Currently 5,000 CEO
nationally

12. 11
Platform performance:
2. Sales sharing = O2O Supplier Hub
Domestic / Foreign Buyer
Large corporation purchasing agent
Foreign corporation purchasing agent
Mid-small firm support gov. department
.
.
Buyer looking
for suppliers
Overpassing offline’s region limitation
Manufacturing complex sale sharing O2O platform
- 60,000 Manufacturers in complex (supplier)
Gyeonggi cluster manufacturers
Busan cluster manufacturers
Chungcheong cluster manufacturers
.
.
.
Online Supplier
Sharing Hub Offline
Manufacturing
complex
 National Industrial complex
 Overseas Industrial complex

13. 12
performance:
3. Cover Complex life cycle Platform
[ OT to new members joining the complex]
 1 – 2 times a month at Seongnam/Prep for Gyeonggi
- National Industrial complex : monthly 1,000 new members
[B2C/B2B Sharing Economy O2O platform]
 Dutch auction among cluster (purchase)
 Sale/Purchase guideline  matching vendors
 B2B trade recommendation rule application
(based on machine learning)
[ Sharing Economy service operation ]
 Services provided to complex member firms
- Finance, human resource, integrated parcels
- Car sharing, IT, employee welfare, member card, etc
Sharing Economy Activities(2013~)
1
Complex member firms
Life cycle
Application/contract
(local industrial complex)
Factory permission
(local industrial complex)
Production infra prep
(IT, interior, equipment/facility)
Purchase-manufacture-
sale
Complex community
service
relocation/exit
1
2
3
4
2
[ CEO communication service]
 MAKEONE CEO Notice (twice a week)
 MAKEONE CEO Forum (quarterly)
3
4
 MAKEONE card
(member only: IBK)
 Orientation
 CEO forum
 Sharing Economy O2O platform

14. 13
Future of Industrial Complex O2O platform
O2O
Marketing
/Trading
Industrial
Complex
social O2O
platform
Life Cycle
Industrial
Complex
integrated
O2O platform
 Commercials for members
 Product trading platform
 Cluster social network
 CEO communication/network
 Network between small to
large firms and governmental organization
 Smart factory link
 Sale/purchase/producing/logistics/accounting
 Big data analysis & factory automation link
 Cloud service
 Online-focused banks network at Complex
 Human resource service
O2O mobile platform for mid-small
size manufacturing members
( Funding/Marketing/Human Resource)

15. Thank you