Credits: Elizabeth Stroud Margaret Griffiths Olivia Boulenger

1. C H E AT S H E E T
18 March - 26 March 2012
creativity + bravery
INNOVATION
AND TRENDS
A Mouse Made Just for You Will be Your Medical Avatar:
When you check into a hospital in the future, doctors may assign you a per-
sonal mouse along with checking your vitals and ordering a blood panel. Physi-
cians would try out different cocktails of drugs on the mouse avatar after receiv-
ing a transplant of the assigned patient’s tissue (which allows it to mimic their
immune system) in order to see what works best for him or her.
Gizmodo
3-22-12
The Free Universal Construction Kit:
The Free Universal Construction Kit by Sy-Lab and F.A.T. Lab is a set of 80
adapter bricks that enable complete interoperability between ten popular
children’s construction toys such as Legos and Tinkertoys. The kit enables radi-
cally hybrid constructive play and more creative opportunities for kids.
F.A.T.
3-12
Madonna Joins Twitter for One Day Only:
Madonna is joining Twitter for one day only Monday night in order to an-
swer questions from fans and to promote her 12th studio album, MDNA.
Questions will be answered starting at 10:00pm EST. Fans may submit ques-
tions by tweeting @MadonnaMDNAday and using the hashtag #askmadon-
na.
Mashable
3-26-12
TECHNOLOGY
James Cameron Emerges from ‘Alien World’ at Ocean’s Depths:
Oscar-winning director James Cameron resurfaced Monday after plunging to
the deepest point in the world’s oceans - the Mariana Trench. His solo venture
to Challenger Deep, part of the Mariana Trench, made history and left him feel-
ing “complete isolation from all of humanity.” At 35,800 feet deep the Mariana
Trench is deeper than Mount Everest is tall.
CNN
3-26-12
Facebook Condemns Companies that Demand User Logins:
Facebook has recently spoken out against businesses that demand Facebook
usernames and passwords from both prospective hires and employees. “If you
are a Facebook user, you should never have to share your password, let anyone
access your account, or do anything that might jeopardize the security of your
account or violate the privacy of your friends,” said Erin Egan, Facebook chief
privacy officer.
Wired
3-23-12
Disruptions: At Amazon, the Robot World Comes a Little Closer:
Last week, Amazon announced it was buying Kiva Systems, a robot maker,
for $775 million in cash. Kiva Systems robots are designed to stock shelves
and move around warehouses. According to its Web site, Kiva Systems “en-
ables extremely fast cycle times with reduced labor requirements.”
NY Times
3-25-12
CULTURE
A Pop Shop for a New Generation:
Don’t forget to go to the Brooklyn Museum to visit the new Keith Haring dedi-
cated exhibition. Inside the show are walls of scenery photographs, a re-cre-
ation of one of Haring’s installations at Performance Space 122, and another
blast of music (accompanying a slide show of his famous subway drawings).
Within the exhibition’s party atmosphere other unusual works emerge in the
form of early drawings, collages and journals, and video.
NY Times
3-22-12
The Complete History of Art References in Woody Allen Films:
Director Woody Allen has not been shy about disclosing his philosophy
about many things. His movies pay homage to the beauty of location and
display many of his musical preferences. Whether setting scenes in his char-
acters’ homes or the ever-changing tone in their lives, there’s no denying
that art plays a big role in his life onscreen as well. You’ll remember how art
heavy recent films like Midnight in Paris and Vicki Christina Barcelona were,
but you’ll probably be surprised at what other references Allen has pulled
over the years.
Complex
3-20-12
Damien Hirst Live Studio Feed:
Damien Hirst, the most prominent member of the group known as the Young
British Artists who dominated the art scene in Britain during the 1990s, has
launched a new website design. The website, as well as featuring over 250
of his works from the last 31 years as an artist, has a live feed which enables
viewers to look at what’s going on in his studio 24/7 .
Huh Magazine
3-23-12
AGENCY NEWS
AKQA Nabs Verizon Digital Business After Review:
According to industry executives, Verizon Wireless is shifting its digital cre-
ative business to AKQA after working with Interpublic Group of Cos.’ R/GA
for five years. According to a document describing the scope of work, the
winning shop’s duties would include social media, e-commerce, customer-rela-
tionship management, and retail.
AdAge
3-23-12
Lee Clow: Agencies Paid Like They’re Doing Clients’ Laundry:
In a 3-minute video rant that has recently been posted on the 4A’s website,
creative icon Lee Clow from TBWAChiatDay, Los Angeles spoke about his
view that agencies are not fairly compensated, and that it’s the agencies own
fault for allowing it to happen. The full video can be found when clicking the
link attached to this article.
AdAge
3-21-12
Pittsburgh Advertising Agency, Brunner, Gets 5-year, $185 Million Pennsylva-
nia Lottery Pact:
Brunner Inc, a Pittsburgh-based advertising agency, has recently won a five-
year $180 million contract to promote the Pennsylvania lottery. Another Pitts-
burgh firm is disputing the bidding process in Commonwealth Court, but Lot-
tery spokeswoman Allison Roberts says the lawsuit does not affect the Brunner
contract.
The Republic
3-23-12
SUSTAINABILITY
Cause.it App Rewards Volunteers with Discounts and Local Business with Cus-
tomers:
Cause.it, a new mobile app connecting local business, nonprofits, and peo-
ple interested in volunteering, has found a way to stimulate business locally
while helping people find ways to get involved with charitable organizations.
The app, which debuted during SXSW Interactive in Austin, will allow users
to receive discounts at local stores in exchange for volunteering, or helping
to promote nonprofit causes through social media.
The Cultureist
3-20-12
Pop Shop Lets you Buy Chocolate with Good Deeds, Not Cash:
Danish chocolate brand Anthon Berg opened a pop-up chocolate shop for
one day only. To inspire people to see the positive effects of being generous,
“The Generous Store” in Copenhagen ‘priced’ its boxes of chocolates with
over 30 different good deeds including ‘Serve breakfast in bed to your loved
one’ and ‘Help clean your friend’s house.’ Customers made generous prom-
ises towards a friend or loved one on Facebook using the in-store iPads to
ensure they followed through with their payment.
PSFK
3-26-12
The United States Has More Than 3 Million Green Jobs:
“Green jobs” are notoriously difficult to count or even define. Few jobs re-
quire all-day dedication to saving the planet, and plenty of companies doing
important environmental work also spend time on plenty of projects that don’t
fall under that rubric. Last week, the Bureau of Labor Statistics, an indepen-
dent government agency, announced its green jobs number for last year: 3. 1
million.
Good
3-26-12