Creative Writing for Social Media to Build Your Brand and Business

Creative Writing for Social Media to Build Your Brand and Business Susan Gunelius President & CEO, KeySplash Creative, Inc. www.keysplashcreative.com Creative Writing for Social Media to Build Your Brand and Business Featuring concepts from some of Susan’s popular books, including:

What You’ll Learn Today HOW to create content that people want to read, discuss, and share. HOW to get started the right way. 1. 2. 3. HOW social media and content can build your brand and business.

Why Are We Here? 1. HOW social media and content can build your brand and business. What? This isn’t the Justin Bieber concert?

How ALL Businesses Can Benefit from Social Media ,[object Object],[object Object],[object Object]

What Social Media and Content Marketing Can Do for You ,[object Object],[object Object],[object Object],[object Object],[object Object],INCREASE ,[object Object],[object Object],[object Object],[object Object],[object Object]

What Social Media and Content Marketing Can Do for You ,[object Object],[object Object],[object Object],[object Object],[object Object],DECREASE

Gary Vaynerchuk of WineLibrary.tv New Jersey Wine Store Social Media $70 million in sales per year and 50% of sales from the Web.

Strategic Planning HOW to get started the right way. 2.

Shift from Marketer to Publisher ,[object Object],[object Object],[object Object],Give something useful, valuable, or entertaining that’s NOT about your products or business!

Step 1: Set Your Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Avoid Excessive Selling ,[object Object],Image via: Facebook.com/skivacations 1 Facebook Page Photo Upload with Comments + = $70,000 SALE

Step 2: Research and Benchmarking ,[object Object],[object Object]

Step 3: Brand Yourself ,[object Object],[object Object],[object Object],Find your niche and focus on it!

3 Steps of Brand Building ,[object Object],[object Object],[object Object],Meet customer expectations for your brand in every interaction, and don’t give up!

Step 4: Find Your Best Audience ,[object Object],[object Object],[object Object],[object Object],Develop relationships that lead to loyalty and trust and build your band of brand advocates!

Example: Cakes for Occasions ,[object Object],[object Object],[object Object],[object Object],[object Object],“ We learned our audience was on Facebook, so that’s where we went.” - Kelly Delaney, Owner Cakes for Occasions

Step 5: Find the Influencers ,[object Object],[object Object],[object Object],[object Object]

Example: Roger Smith Hotel ,[object Object],[object Object],[object Object],[object Object]

Step 6: Establish Your Core Branded Online Destination Blog Facebook LinkedIn YouTube Twitter Flickr SlideShare Exec Tweets Page Your Group Ads Other Groups Your Group Other Groups Answers Twellow Profile Sample Business Social Media Presence

Social Media and Content Touch All Areas of a Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Time to Create Content HOW to create content that people want to read, discuss, and share. 3.

Step 7: Content is Key ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional vs. New Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traditional New Media vs.

The 80-20 Rule For every 20% of self-promotional content you produce, create 80% that is not self-promotional.

Example: NakedPizza ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Direct mail is sent to a single address but there are multiple people in those houses. We want to maximize and extend our marketing reach, and Twitter helps us do this in leaps and bounds.” -- Jeff Roach, NakedPizza co-founder

10 Social Media Writing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Time Matters!

Types of Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],If content isn’t useful or relevant to your audience, don’t publish it. No clutter!

Writing Headlines that Get Noticed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Headline Samples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to Write Content People Want to Read ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ I grew up hearing about mistresses from my mother. She would tell us about the ‘fancy women’ her grandfather, Stephen Adelbert Griggs, an affluent Detroit brewer and municipal politician, maintained in what she disdainfully referred to as a ‘love nest.’ Why did Great-grandmother Minnie tolerate this? “ By Elizabeth Abbott, 9/2/11

Writing for an Audience that Scans Inverted Pyramid Conclusion (most important point) Most important supporting info Less important supporting info Background info

Starting Strong Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be useful or entertaining from the start or delete until the most important content is first.

Formatting Your Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People should know what your content is about by quickly skimming it.

Monitor Your Content Performance ,[object Object],[object Object],[object Object]

Most Important – Get Started ,[object Object],[object Object]

FREE Bonus Chapter (Not in the Book) for Conference Attendees I want to read 30-Minute Social Media Marketing bonus chapter by @susangunelius http://amzn.to/30minsmm ,[object Object],[object Object]

Contact Susan Gunelius ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Books by Susan Gunelius Available through Amazon, Barnes & Noble, and all online and offline book sellers Coming in 2012: The Complete Idiot’s Guide to LinkedIn

Creative Writing for Social Media to Build Your Brand and Business

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Creative Writing for Social Media to Build Your Brand and Business