So You Want To Be a Copywriter

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So You Want To Be a Copywriter presentation was delivered to undergraduate communications students at Bethune Cookman University in Daytona Beach, Florida in January 2012. It includes subjects from the book "Kick-ass Copywriting in 10 Easy Steps" which is available through Amazon and all book sellers. The presentation teaches the five things you need to know about copywriting to succeed in a copywriting career.

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So You Want To Be a Copywriter

  1. 1. So You Want To Be A COPYWRITER ?5 Things You Need to Know to Succeed
  2. 2. 1. You Need Diverse Skills. Copywriters wear many hats throughout their careers.
  3. 3.  Writing Marketing Research Advertising Trade Shows Public Relations Administrative Legal Budget Sales
  4. 4. 2. You Have to Pick a Path. Copywriters can work on the agency-side or the client-side.
  5. 5. 3. You Need to be a Well- Rounded Writer. Copywriters write a lot of different stuff for a lot of different people and purposes.
  6. 6. CONTENT COPYCOMMUNICATIONS
  7. 7. 4. You Need a Thick Skin.Copywriters have to tolerate criticism, crazy clients and/or executives, and changing opinions.
  8. 8. 5. You Need to Develop Your Brand and Live It. Copywriters can leverage the social web to jumpstart their careers. But remember, people are watching.

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