2. Sony introduced 1st tablet computer (S1/S2) on Tuesday 26th =operating system: Android (Google) Aim: Have 2nd largest market share in tablet market = Apple (iPad) monopoly in tablet market Since some criticized, differentiated and assured USP from rivals Summary
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5. Sony focus to increase market share = Focus on Product element from 7Ps (Marketing Mix) = Differentiating product from others Reduce competitive threats Apple= Monopoly in tablet market Relation to Learning - Marketing
6. Article “Sony Introduces Its First Tablet Computers.” nytimes.com. N.p. 26 Apr. 2011. Web. 28 Apr. 2011. Picture URL http://www.zdnet.co.uk/i/z5/illo/nw/story_graphics/11apr/sony-s1-s2-tablets/s1-s2-tablets-sony-1.jpg Work Cited