Lessons Learned Number 7, Lean Entrepreneurship, Channels and Customer Relationship

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Lessons Learned in our 7th class of Lean Entrepreneurship Lab in Católica-Lisbon. The class was focused on Channels and Customer Relationship.

Small Business & Entrepreneurship

Lessons Learned #7
3rd November 2014
Group #4
Lean Entrepreneurship
Project S4
Diana Moreira
Hugo Stevens
Jan Otta
Judit Kalmár

Channels
Product
Customers
Communication
• Marketing
• Sales
• Distribution
• After Sales Support
Roles
• Costs
• Time Available
• Fits the Customer
Criteria
Always Test the Channels!

Marketing Channels
3
Reduced Cost
Web Site
Social Media
Blog
Paid
TV
Events/Fairs
Press
Recommended

Sales Channels
4
Sales
Internet
Distributors
Sales Force

Relationship with the
Customer
5
Get Customers
Blog, Web Site, Social
Free tests
Viral Marketing
Keep Customers
Communities
Newsletters, E-mails
Drip Marketing
Grow Clients
Social Media
Articles
Recommendations
Type of Relationship
Consistency with the model

How to Create Traffic?
Adwords Google Search - SEO Facebook Ads
Linkedin Ads Youtube Blogs
6

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Lessons Learned Number 7, Lean Entrepreneurship, Channels and Customer Relationship

1. Lessons Learned #7 3rd November 2014 Group #4 Lean Entrepreneurship Project S4 Diana Moreira Hugo Stevens Jan Otta Judit Kalmár

2. Channels Product Customers Communication • Marketing • Sales • Distribution • After Sales Support Roles • Costs • Time Available • Fits the Customer Criteria Always Test the Channels!

3. Marketing Channels 3 Reduced Cost Web Site Social Media Blog Paid TV Events/Fairs Press Recommended

4. Sales Channels 4 Sales Internet Distributors Sales Force

5. Relationship with the Customer 5 Get Customers Blog, Web Site, Social Free tests Viral Marketing Keep Customers Communities Newsletters, E-mails Drip Marketing Grow Clients Social Media Articles Recommendations Type of Relationship Consistency with the model

6. How to Create Traffic? Adwords Google Search - SEO Facebook Ads Linkedin Ads Youtube Blogs 6