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Trends & Benefits Of Social Networking Burges Salmon Talk April 11
- 1. Trends and benefits of social media/networking Steve Virgin, Media Focus UK Media Focus UK – Strategic Intelligence in a Digital World Social media, Consultancy, Reporting, Media Analysis
- 2. What is social media The 1:9:90 Rule It is no longer new...it’s natural...as everyone is online Making money from social media New ways of communicating Media Focus UK – Strategic Intelligence in a Digital World Social media, Consultancy, Reporting, Media Analysis
- 3. Social implies the interaction of individuals within a group or community. Media generally refers to advertising and the communication of ideas or information through publications/channels. Taken together, social media simply refers to content generated and sustained by the interpersonal interaction of individuals through a specific medium or tool – for the purposes of today’s presentation Media Focus UK – Strategic Intelligence in a Digital World Social media, Consultancy, Reporting, Media Analysis
- 6. 90-9-1 Principle: The Inequality of the Web Source: Jakob Nielsen - Participation Inequality: Encouraging More Users to Contribute Media Focus UK – Strategic Intelligence in a Digital World Social media, Consultancy, Reporting, Media Analysis
- 18. Social media is ‘cool’ in terms of CSR http://mashable.com/2009/12/16/telstra-social-media/ Media Focus UK – Strategic Intelligence in a Digital World Social media, Consultancy, Reporting, Media Analysis
- 19. Media Focus UK – Strategic Intelligence in a Digital World Social media, Consultancy, Reporting, Media Analysis Many thanks for listening For further information: [email_address] Follow me on Twitter: @MediaFocus or @BarkingBirdy
Editor's Notes
- 1%,9%,90% 3 to 11 rule: positive experience shared with 3 people, negative with 11
- User participation often more or less follows a 90-9-1 rule : 90% of users are lurkers (i.e., read or observe, but don't contribute). 9% of users contribute from time to time , but other priorities dominate their time. 1% of users participate a lot and account for most contributions : it can seem as if they don't have lives because they often post just minutes after whatever event they're commenting on occurs. The problem is that the overall system is not representative of average Web users. On any given user-participation site, you almost always hear from the same 1% of users, who almost certainly differ from the 90% you never hear from. 90% of users are the “audience”, or lurkers. The people tend to read or observe, but don’t actively contribute. 9% of users are “editors”, sometimes modifying content or adding to an existing thread, but rarely create content from scratch. 1% of users are “creators”, driving large amounts of the social group’s activity. More often than not, these people are driving a vast percentage of the site’s new content, threads, and activity. Inequality on the Web There are about 1.1 billion Internet users , yet only 55 million users (5%) have weblogs according to Technorati. Worse, there are only 1.6 million postings per day ; because some people post multiple times per day, only 0.1% of users post daily . Blogs have even worse participation inequality than is evident in the 90-9-1 rule that characterizes most online communities. With blogs, the rule is more like 95-5-0.1. Inequalities are also found on Wikipedia, where more than 99% of users are lurkers. According to Wikipedia's "about" page , it has only 68,000 active contributors, which is 0.2% of the 32 million unique visitors it has in the U.S. alone.