In recent times social media has emerged as a powerful HR tool for recruitment, engagement and collaboration.

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In recent times social media has emerged as a powerful HR tool for
recruitment, engagement and collaboration. This discipline involves
in selecting the suitable social media sites from vastly available
options and creating the value of the organization. It is now crucial
for HRs to know the advantages and disadvantages of the social
media hiring and how to use it effectively.
HOW SOCIAL MEDIA CAN HELP IN EFFECTIVE HR
MANAGEMENT
November 13, 2015 Mukul Agarwal
Screening and Assessing the
Applicants
Screening the candidates just by
seeing their resume is becoming
an old time task. In this online
savvy world, companies are also
bringing in consideration the
presence of candidates on social
media sites like
– LinkedIn, Facebook and Twitter. The information about the candidates is easily available on these sites and it aids HRs in
assessing the behaviour and interest of the applicants they are about to hire. Infact, there are many third party agencies which offer
professional services in this field as well.
Social Recruiting
Social Recruiting has emerged as an important pillar when it comes to effective use of social media in HR and recruitment process. A
most popular example here is ofLinkedIn Jobs, which allows recruiters to post their jobs and reach out to its registered members, at
some fees. However, tools like – Applicant Tracking System makes social recruiting more cost­effective where recruiters can post
jobs to LinkedIn, Facebook and Twitter at free of cost, and reach out to a vast audience in no time.
Connecting with other like minded people
Social media is loaded with relevant groups and forums which connect HRs and other related skilled professionals at one place.
These forums are there for the sole purpose of generating and distributing informative knowledge of like minded people. HRs need
to be active in the group activities to keep themselves updated about the current trends in their profession. They can post queries to
get expert answers and even can share their knowledge about the relevant topics. Most popular HR forums in India are
–CiteHR and HR.com. This is also a recommended way to create self as well as company branding on social media.

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Communicating to the Stakeholders
Mistimed communication to employees, customers or stakeholders can harm many in the interest of the company. Most importantly
when it is about policy changes, new product/service launch, good news or even worrisome talks. Social media platforms allow
organisations to pass the information to a large audience in short time. It also effectively cuts down the rumors and temporary
excitement in the employees. Website like – Yammer is an enterprise social networking site which facilitates question and answer
sessions, where everyone can clear any doubts regarding new policies, system change and procedures.
Obtaining Feedback about the Company
HR managers mainly work on measuring and improving employees’ performance in the organization. But nowadays modern
managers are more eager to know the feedback about where the company is standing in the market in terms of employee satisfaction.
Websites like Glassdoor and Quora are helpful for HR managers to gather the positive and negative feedback of the company
culture, policies, hiring processes, etc from the sources like job applicants, current employees and former employees.
Training and Development of Talent
Till recently HR managers have to develop educational material, visit each of the office locations and deliver training to their
employees. Thanks to the technology improvement, now HR managers can create customized computer based training and put them
online (e,g: Slideshare) , so that employees around the globe can use it. Online social media platforms are able to create
collaborative environment where instructors and receivers can share the knowledge informally and involve in healthy and
constructive discussions. (e.g: video calling through Skype and live presentations through Gotomeeting or Join.me)
To make more effective and efficient use of Social media in recruitment, HRs can look for the best social recruiting tool available in
the market. One of which is Applicant Tracking System that can easily automate sourcing of the profiles. The platform allows users
to integrate their personal as well as company’s social media accounts and post jobs automatically to reach out to larger network.
Real time reports give insights on the effectiveness of each social site.