Digital publishing from Econsultancy
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Digital publishing business models - a taster of Econsultancy's Digital Publishing MSc from Craig Hanna and Tim Tucker
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Digital publishing from Econsultancy
- 1. Digital Publishing Business Models Specialist Media Show, May 2010 May 27, 2010 Craig Hanna & Tim Tucker
- 4. Question: How do publishers make money online? May 27, 2010 |
- 5. Answer: It’s complicated May 27, 2010 |
- 6. Content in a world of ‘free’ May 27, 2010 |
- 7. New publishing devices May 27, 2010 |
- 8. Content growth May 27, 2010 |
- 9. Online display advertising will not replace print revenues May 27, 2010 |
- 10. So is this the death of print media? May 27, 2010 |
- 11. | Mar 2010 | Revenue models 1.0 Ad funded User funded
- 12. | Mar 2010 | Revenue models 2.0 Ad funded User funded Service funded
- 15. 05/27/10 Online Writing | Innovation in directories?
- 18. INNOVATION IN TRAFFIC GENERATION AND ECOMMERCE? 05/27/10 Online Writing |
- 19. Average Total Value / Visit = 62p |
- 22. Online PR / “reaching out” |
- 23. BBC Internet Blog |
- 27. Facebook |
- 28. Answering Questions |
- 29. Yahoo! Answers |
- 31. WikiAnswers |
- 32. Wikipedia |
- 33. Profiles / ‘Channels’ |
- 34. YouTube (Vimeo, Veoh, Dailymotion etc) |
- 35. Twitter |
- 36. Slideshare |
- 37. | LinkedIn
- 38. | 2 June 2009 | CheetahMail Retail Forum 2009 | Measuring Success
- 40. Site Analytics | Social Media vs. SEO - traffic
- 41. Site Analytics | Social Media vs. SEO - commerce
Editor's Notes
- People won’t pay for what they can get free elsewhere Maybe some legacy brand equity or habits for some audiences, but these will diminish over time
- More devices disrupt print. There may be some opportunities too.
- The volume of online content will grow, making it harder to stand out in the market Brands are becoming publishers in order to get found in search, engage in social and fulfil consumer needs for information. They can offer this information free at the point of use because they are selling something else of high value at the back of this customer interaction. This is going to be a major challenge to publishing businesses over the next few years (apart from those engaged by they brands to help which is a businesses model in itself, just look at the growing success of the APA’s members).
- Display advertising worth 20% of overall advertising market in 2009. 60% of online advertising market is search advertising. £2,148m was spent on search in 2009. 84% percent of the entire internet population doesn’t click on display ads, an increase from 68% in July 2007. [Source: comScore, October 2009] Facebook now accounts for 20% of all online display ads in the U.K. (12.5 billion) reaching an audience of more than 30 million exposed unique visitors. [Source: comScore, December 2009].
- Not at all. It simply means that to be commercially viable publishers need to end reliance on outdated models for doing business and look at other ways to generate revenues.
- Publishers are not managing to monetise these revenue areas well Listings and directories that aren’t social optimised Running partner adnetworks (adify) User generated content to produce page volume Thinking about content from a sponsors perspective
- Future of SEO is PR Web 2.0 This year = Atomisation
- Focus on offsite as onsite (comments, forums etc.) better known
- Future of SEO is PR Web 2.0 This year = Atomisation
- Future of SEO is PR Web 2.0 This year = Atomisation
- Future of SEO is PR Web 2.0 This year = Atomisation
- Future of SEO is PR Web 2.0 This year = Atomisation
- Future of SEO is PR Web 2.0 This year = Atomisation
- Future of SEO is PR Web 2.0 This year = Atomisation
- Future of SEO is PR Web 2.0 This year = Atomisation
- Future of SEO is PR Web 2.0 This year = Atomisation
- Future of SEO is PR Web 2.0 This year = Atomisation
- Future of SEO is PR Web 2.0 This year = Atomisation
- Future of SEO is PR Web 2.0 This year = Atomisation
- Future of SEO is PR Web 2.0 This year = Atomisation
- Future of SEO is PR Web 2.0 This year = Atomisation
- Future of SEO is PR Web 2.0 This year = Atomisation
- Future of SEO is PR Web 2.0 This year = Atomisation
- Future of SEO is PR Web 2.0 This year = Atomisation
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