New Media Drivers' Licence Final Presentation

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Market Research Report on - Entry Strategy of IKEA in India based on case study "IKEA Furniture" by Harvard Cases. To get a copy of this report, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com

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This case study is about a multinational company which sells ready to assemble furniture and home accessories. According to the economics records as at 2008 this is the world largest furniture retailer. (Forbes, 2013) This report describes about the main strategies which IKEA use to approach to different markets with different consumers and with them IKEA has evolved into the largest furniture retailer in the world with approximately 300 stores in 38 countries and revenues topping $21.5 billion in 2009. Its top countries in terms of sales include Germany, 16 percent; United States, 11 percent; France, 10 percent; United Kingdom, 7 percent; and Italy, 7 percent. (Business week, 2005) According to the final decision IKEA has made a different way of shop for furniture with the time develops and it has reach to the expectations of its customers according to their expectations. Finally, in the conclusion of the report shows the final view of the researcher about the finding regarding to the IKEA strategies throughout the research and final judgment which make about the given case.

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Questions 1. How has IKEA successfully sold its home furnishing products in so many countries around the world? Do global customer segments truly exist? 2. How important is the role of IKEA’s Swedish brand image? What are the implications for marketing? 3. To what extent has IKEA practised a standardised strategy versus an adapted strategy in its global marketing? What are the advantages and disadvantages of this approach? 4. Some say communications, especially the Internet and television, enable a global culture to be broadcast to all societies. Are the cultures of the world becoming more similar or more different?

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