ODigMa survey has unveils a study which shares statistics to make Facebook pages more effective.

1. ODigMa survey reveals statistics to make Facebook page more effective
Insights on how Indian SMEs use Facebook
Bangalore, November, 2012: ODigMa a leading online marketing firm which offers innovative
solutions for companies to connect with their consumers on the web unveiled study which shares
statistics to make Facebook pages more effective.
Social media websites today present an invaluable platform for brands to reach out to customers,
connect with people on a more personal level and get to know what works and what doesn’t with the
audience. While marketers understand the importance of such a channel that now accounts for 1 in
every 7 minutes spent online, many are challenged to quantify its effectiveness.
On Facebook specifically, the first thing a brand does is to create a fan base on their brand page.
Next, to make full use of their presence, brands engage with customers on a daily basis. Engaging
with fan base however can be very tricky. Brands need to be careful about what to do and what to
say. Even the language used needs to be carefully considered.
This is where ODigMa steps in. ODigMa started as a specialised firm focused on Facebook
marketing solutions in 2010. The idea was to offer unique, innovative offerings that set new
benchmarks for the Indian social media marketing industry.
This year, ODigMa studied the Facebook pages of over 400 brands for the several months and
arrived at statistics which can make the Facebook page for a brand more effective.
Study Base:
Duration when these interactions were analysed Two months
Total pages analysed 400
Total number of brands covered 400
Total fans, posts, likes, shares and comments 100,000 average fans per page about 50 posts
analysed per page
*These key findings indicate the kind of engagement on a brand’s Facebook page to ensure
campaign effectiveness.
Key findings:
Surprisingly weekdays are the best to get likes on your page
Maximum: 6-7:30 PM on weekdays
Minimum Likes between: 9AM - 11 AM
Even for shares 3:30-5 PM on weekdays is when one sees maximum traction
o Minimum Shares between: 2 PM – 4 PM
Pictures clearly speak louder than words. A post with a photo gets twice the number of Likes as
compared to a text post; and about 8 times more as compared to a post which is just a link
But, here is the clincher, a text post gets more Comments (about 1.5 times more) as
compared to a post with pictures
Weekends are the best to have Interactions with users. Thursday is the worst day
Ensure that your posts have less than 20 characters, to get maximum Likes
Ensure that your posts have more than 400 characters to get maximum Shares
SMEs and Social media
According to eMarketer, the fastest growth in social networking this year will come from India,
followed by Indonesia and China. With an increasing number of users registering on social media

2. websites, Small and Medium Enterprises (SMEs) can successfully use social media platforms to
promote their business.
As part of this study, ODigMa also reveals invaluable insights on how SMEs in India use social
media platform. SMEs understand that Facebook is the number 1 platform they need to focus on
(unless they are B2B) and keep more than 80% of their social media marketing efforts on Facebook.
They focus on special offers and promotions to kick-start their campaigns. They understand the
importance of immediate ROI and thus are less focused on pure branding. Their key campaign
objectives are sales -> traffic/footfalls -> influencer base creation -> buzz & branding. SMEs focus on
extremely relevant fan base. They target fans by location, age, gender, interests and preferably by
organic means. Thus, they pay keen attention to each and every comment / enquiry / complaint that
they receive on their social media channels. They are very particular about keeping each and every
fan / follower extremely happy.
As AdvitSahdev, CEO & Founder, ODigMa says, “At ODigma, we continuously make an attempt to
make social media marketing more objective, measurable and linked to the organisation’s (client’s)
key success metrics. We do work that can be measured.”
About ODigMa
ODigMa is a leading online marketing firm which offers innovative solutions for companies to connect
with their consumers on the web. It helps brands listen to consumers online and engage in meaningful
conversations with them. It combines an understanding of online marketing with creative and
technology skills and builds digital brands. It is one of the strongest companies when it comes to
analytics and focus on consumer centric marketing.
AdvitSahdev founded ODigMa in 2010 and headquartered it in Bangalore. ODigMa has serviced over
100 clients including brands like MTS, Marks & Spencer, MakeMyTrip, HiDesign and DoCoMo. Today
the company has taken leadership positions in areas like – social applications, conversation
platforms, influencer engagement programs, Facebook fans management & engagement, goal
conversions amongst others.
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