The document provides information about a webinar on spring cleaning your social media. It discusses creating a social media marketing strategy with goals, objectives, tactics and an overview. It also covers updating online profiles and cleaning out clutter by unfollowing irrelevant accounts and liking relevant brands. The webinar presenters are Darin Kotalik and Shana Ray from Social Candy and will take place on March 29th.

1. Spring Clean Your Social Media
Get Prepared with the Right Tools ~ Webinar, March 29th

2. Presenter Information
• Darin Kotalik, Founder, CEO of
Social Candy
• Shana Ray, Social Media Manager
at Social Candy

3. Contact Information
Tweet us at #SpringCleanSM or @SocialCandyNews
Website: http://social-candy.com
Email: shana@social-candy.com

4. It is time for some Spring Cleaning
Strategy - What do you want to get out of your marketing?
Messaging - How do you want people to know you?
Branding - What are the three key call-to-actions?
Tools – What tools are you using to get your message out
there?

5. Creating a Strategy
Have you created overall goals of what you want
to accomplish….
…Or …. have you just been winging it?

6. Creating a Strategy
Creating a written explanation helps you with the
bigger marketing picture –
And Remember:
• This is just an outline to clearly lay-out your
thoughts – Don’t be afraid to get started!

7. Marketing Strategy - Goals
1. Start with 1or 2 overall goals (well-defined, targeted
statements) you want to accomplish by connecting with
people online
Overall Goal:
• To Sell XXXX
• Increasing LIKES
• Improve Branding
• Generating Leads

8. Marketing Strategy – Objectives
2. Get specific and define the strategies you will include:
• Have specific numbers and dates for each social network
so you know how to measure
Objective (specific): To increase online connections within XXXX
community
• Increase engagement on Facebook by XXXXX by May
• Increase conversations on Twitter to one per day

9. Marketing Strategy - Tactics
3. Create even more specific tactics:
• These are activities you need to be doing regularly to
achieve your objectives
Tactics:
• Create an editorial calendar to schedule tweets and have a
clear idea of what is coming up
• Post at least one post on Facebook a day (more images)
• Daily conversations on twitter

10. Marketing Strategy - Overview
4. Create an overview of your brand and include:
• A description of your target
• A longer “about us” bio for Facebook and to be
shortened for other social networks
• Specific calls to action
• Specific keywords to include in bios, blog posts, etc
• .

11. Marketing Strategy
Visit Mashable for great information on how to create a
marketing strategy, specifically for social media marketing
• http://mashable.com/follow/topics/social-media-strategy
• .

12. Update Your Online Profiles
Take your new strategy and make sure to update your bios!
• .

13. Update Your Online Profiles
1. Do a Google Search for your brand
2. Edit your bio on all social networks, or delete the ones you
don’t use
3. Keep the same branding on all social networks so
customers can easily associate each network with your
brand
• Keep profile pictures the same (simple logo)

14. Clean Out Clutter
Who are you following on your brand's Twitter
account?
What about your brand’s Facebook “likes”?

15. Clean Out Clutter
Does this tweet look
like someone you
would want to follow?
Unfollow those who
“clutter” up your
Twitter feed with un-
relevant info

16. Clean Out Clutter
Is your product sold
in stores? Or do you
offer a service?
• “Like” all the stores
that carry your
product, or brands
you partner with, or
clients