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Presented at the Writing for Change conference in San Francisco, November 13, 2010. This presentation explores how the book publishing industry - which has changed little over the last 50 years - has pursued business practices detrimental to the future of the book. The presentation concludes that in order to save the book and preserve its value to mankind, books and the publishing industry must change by proactively embracing technology rather than becoming victimized by it. Presented by Mark Coker, founder of Smashwords.