2. Getting Started
• Introduction To Ryan Gray And Brent Dunn
• Building A Great Foundation
• Options To Make Money
• How To Make Money Marketing
• Bonus Content
3. How We Can Help You
• I’ve worked as an Internet Marketer since I
was 13 years old.
• I’ve owned a number of different websites,
apps, products, and services.
• I’ve worked as a high volume affiliate for other
websites, products, and services.
4. How We Can Help You
• Brent was earning six-figures before
graduating high school as an affiliate.
• Brent has worked for a number of startups in
Silicon Valley.
• Brent has owned multiple successful websites
and mobile applications.
5. How We Can Help You
• Brent and I have generated millions of dollars
in profits with multiple companies.
• This past summer Brent and I created a mobile
application that generated over $150,000 in
profit in the first three months.
• Brent and I have created a number of $XX,XXX
profit affiliate marketing campaigns.
6. What Is Internet Marketing
• Internet Marketing can have many definitions
but for the purpose of our course we’re going
to teach how to leverage large amounts of
web traffic to grow your business.
• If you’re a local business owner or full blown
web developer you’re going to learn from this
course.
7. What Is Internet Marketing
Online advertising, also called online marketing or
Internet advertising, is a form of marketing and
advertising which uses the Internet to deliver
promotional marketing messages to consumers. It
includes email marketing, search engine marketing
(SEM), social media marketing, many types of
display advertising (including web banner
advertising), and mobile advertising. - Wikipedia
8. What Is Internet Marketing
• Bottom Line: We’re going to teach you how
to advertise online.
• No Previous Experience Needed
• You Don’t Need a Website
• You Don’t Need Any Fancy Software
9. Different Types Of Internet Marketers
• Performance Marketers
– Lead Generation
– Sale Generation
– Traffic Generation
• Brand Marketers
– Brand Awareness
– Promotion Focused
10. Advertising Channels
• Channel – An online avenue to gain visitors:
– Email Marketing
– Search Engine Marketing
– Social Media Marketing
– Display Advertising
– Mobile Advertising
11. Making Money
• Sell Your Own Product/Service
– Digital Product (i.e. Ebook)
– Physical Product (i.e. Fitbit)
– Digital Service (i.e. Subscription Website)
– Physical Service (i.e. Local Dentist)
• Sell Someone Else’s Product/Service
– Direct Affiliate (i.e. Amazon Affiliate Program)
– Affiliate Network (i.e. Shareasale)
16. How To Start Making Money
• Arbitrage – Sending traffic to a website in
exchange for revenue through the use of
affiliate programs or other advertising
networks.
• Selling Your Own Products/Services – Sending
traffic to a website with the goal of turning
visitors into paying customers.
17. Key Arbitrage Terms
• Merchant – The company selling the product or
service you’re promoting. Can also be referred to
as an Advertiser.
• Publisher – Many times when you’re working
with affiliate networks through arbitrage they’re
going to refer to you as the publisher.
• Affiliate Link – A unique URL generated by the
affiliate network to your specific account
• Payment Terms – When you will be paid for your
commissions
18. Key Arbitrage Terms
• Accepted Traffic – The traffic channel accepted for
distribution (i.e. Email, Search, Social, Display, Mobile)
• Promotion Terms – Important guidelines to follow
when promoting a merchant’s product or service.
• Conversion – The event that takes place after a user
completes a required action (such as buying and item
or filling out a form).
• Click Through Rate (CTR) – The number of clicks your
banner receives divided by the number of times its
been viewed (impressions) (CTR = Clicks/Impressions X
100)
19. Key Arbitrage Terms
• Conversion Rate – The metric used to
determine how many people convert based
on the number of clicks (CR = Conversions /
Clicks)
• Suppression List – A list of email addresses
that you cannot send email to. Only used for
those sending traffic via email distribution.
• Assets – Materials used to promote affiliate
campaigns (i.e. Banners, Text Links, etc.)
20. Make Money With Arbitrage
• Affiliate Programs
– Cost Per Action (CPA)
– Cost Per Lead (CPL)
– Cost Per Sale (CPS)
– Pay Per Call
• Displaying Ads As A Publisher
– Cost Per Thousand Impressions (CPM)
– Cost Per Click (CPC)
21. Cost Per Action
Traffic Merchant’s
Website
Unique
Affiliate Link
Action
Completed
i.e. User Starts Trial
Conversion
22. Cost Per Lead
Traffic Merchant’s
Website
Unique
Affiliate Link
Visitor Completes
Form
Conversion
23. Cost Per Sale
Traffic Merchant’s
Website
Unique
Affiliate Link
Visitor Makes
Purchase
Conversion
25. Display Ads As A Publisher
Traffic
Article
CPM Advertisement
CPC Advertisement
You Get Paid Per Page
View
You Get Paid Each
Time An Unique
Visitor Clicks
26. Affiliate Program Examples
• Shareasale.com – CPS, CPL, CPA, Pay Per Call
• CJ.com - CPS, CPL, CPA, Pay Per Call
• partners.QualityHealth.com – CPL
• affiliate-program.amazon.com – Percentage
per qualifying sales
27. Display Ad Program Examples
• Google Adsense – google.com/adsense
• TribalFusion – tribalfusion.com
• RevContent – revcontent.com
• Taboola – taboola.com
28. Make Money Selling Products/Services
• Sell your own physical products –
Accomplished by setting up your own
ecommerce website or creating your product
on a website and selling through your unique
link.
• Sell your own digital products – Creating your
own digital products such as subscription
based website. Visitors pay for your unique
information.
30. Make Money Selling Products/Services
• Sell your own physical products takes a lot
more resources than arbitrage.
• You would need your own website developed
to handle ecommerce.
• Don’t count it out though, it’s more long term,
you should set this as your long term goal.
31. The Quick Solution
• Teespring.com – Design and sell your own t-
shirts, hoodies, and other clothing items.
• You make your design on their website and set
the pricing and sales goal.
• If your sales goal is met your customer is
charged and their order ships.
• You’re paid a commission on each item sold.
32. Selling Digital Products/Services
Traffic Your Website or
Blog
Purchase Your Website or
Blog
Premium Content
Hidden
Premium Content
Hidden
Premium Content
Shown
Premium Content
Shown
33. Make Money Selling Products/Services
• Make like selling a physical product, this is
going to take a bit more work.
• You will need your own website integrated
with membership software and payment
processors.
• Once again, don’t forget about this, make this
a long term goal as it can be very lucrative.
34. The Quick Solution
• ClickBank.com – Produce your own unique
content in eBook format.
• Upload to their website and have their
affiliates promote it.
• You’re paid a commission on every sale.
35. Additional Ways To Make Money
• Domain Flipping – Buy domains that just
expired and flip for a premium price using
Sedo.com
• Website Flipping – Build websites and sell to
other aspiring entrepreneurs on Flippa.com.
• eBay Auctions – Sweep your home for old
items or slightly used items.
• Fiverr – Do services for other people such as
logo design or article writing.