GetPersonalized! Your data, your choice, your healthbank, Reto Schegg, Chief Executive Officer & Mark Hummel, Chief Financial Officer, Healthbank (Switzerland), in Helsinki on 25 May 2015
GetPersonalized! : Your data, your choice, your healthbank, Healthbank
1. Your data, your choice, your
healthbank
Reto Schegg
Chief Executive Officer, Healthbank
Mark Hummel
Chief Financial Officer, Healthbank (Switzerland)
8. Value for Users
8
Security – bank-level encryption
Control & Privacy – granular consent for all data
sharing
Transactional – connectivity between doctors, family,
research
Rewards – direct financial benefits
10. Why does it work?
Trust
through
transparency and full
user control
Neutrality
through citizen
ownership
Scalability
through user
rewards and
improved research
Interoperabili
ty through an
open eco-system
11. 11
We Are
Not…
a Data
Aggregator
an eHealth Record
a disease-
specific platform
We Are…
Citizen Centric
Neutral &
Independent
a Transaction
Platform
12. 12
The Platform’s Three Pillars
User B2B / B2G Research
Secure,
Independent, Neutral
Data StorageExchange of data
with health care
profs, family, friends,
research
Granular Individual
Consent
Secure,
Independent,
Neutral Data
StorageProduct/Service
enhancement
opportunities
“powered by healthbank”
Branding
Flexible, real-time
Non-clinical
projects
Patient
recruitment for
clinical trails
Information Hub to
share needs and
outcomes with the
global community
Dynamic control panel
14. Business Model
User
platform
data mining
platform
Research platform
rewarding users
B2B/B2G
platform
Users: Rewards
healthbank: Project Fee
Store, Track and Manage
Share
Manage data for a fee
User: Mining Fee
healthbank: Mining Fee
14
Immediatelyafterlaunch
after
24–36months
15. Value for Partners
15
Brand Enhancement – citizen empowerment
solution
Neutrality – independent ecosystem intermediary
Economics – expedited, cost efficient data
source
Aggregation – access to data from many
sources
16. Citizen Owned
Competitive Landscape
16
Neutral + Independent Ecosystem healthbank
User receives rewards for sharing
Data used for research
healthbank
Data aggregation/sharing healthbank
Apple Health
PatientsLikeMe
MS HealthVault
Google Fit
Samsung SAMI
Dacadoo
Validic
Tictrac
healthbank
Apple Research
PatientsLikeMe
Small Steps
healthbank
18. Advisory Board
Werner Christie, MD N
O
Public health and primary healthcare expert;
former Minister of Health, Norway; current: various
Board
Felix Früh, PhD U
S
Human Longevity Project, CMO; former: US FDA
Jane Sarasohn-Kahn, MA,
MHSA
U
S
Health economist, advisor at THINK-Health
Guido Schüpfer, MD C
H
Hospital Lucerne, Co-Director
Michael Sterns, MD U
S
Stearns Healthcare Consulting; SNOMED,
neurologist and clinical informatics expert
Melanie Swan, MBA U
S
Hedge fund manager, founder of DIY Genomics,
philosopher, author of “blockchain”: Blueprint for a
New Economy“
Gregor Zünd, MD C
H
University Hospital of Zurich, Director of Research
and Education
18