Sirinya Tritipeskul, resume 2009

1. Sirinya Tritipeskul
Santa Monica, CA • sirinya.tritipeskul@gmail.com • 818‐521‐5024
EDUCATION
UNIVERSITY OF CALIFORNIA, LOS ANGELES, Los Angeles, CA, 2009.
• MA in Urban Planning with concentration in Transportation & Land Use Planning. GPA: 3.97
• Relevant coursework: Traffic engineering, Transportation & Land Use Planning; Transportation Finance,
Economics and Policy; Travel Behavior Analysis; Parking.
SMITH COLLEGE, Northampton, MA, 2004
• BA in Economics, minor in Education
RELEVANT EXPERIENCE
SOCIAL MEDIA ANALYST (10/09‐present) and PLANNING INTERN (8/08‐9/09), UCLA Transportation, Los Angeles, CA
• PROJECT MANAGEMENT
o Manage transition from CarpoolWorld to Zimride, an online social media‐based ridematching website.
Plan meetings with stakeholders, troubleshoot IT issues, train staff on how to use and promote site.
o Develop and maintain RACI chart and schedule for review and revision of discount parking card.
• MARKETING, COMMUNICATIONS, & SOCIAL MEDIA
o Develop and implement targeted marketing strategy for Zimride. Recruited 2,800 users through
targeted and grassroots marketing. Coordinated print and e‐mail campaign targeted at
undergraduates. Form working relationships around University for joint promotions.
o Craft web content to communicate one‐time promotions, explain TDM programs.
o Write about “alternative mode” commuting and relevant transportation news on departmental blog.
o Consult on strategy for Facebook, Twitter, blog to disseminate information, engage with commuters.
• PLANNING & RESEARCH
o Write annual State of the Commute publication. Collect, clean, and analyze data on TDM modes.
o Collaborated with Don Shoup to study outcome of targeted emails with GIS‐based density disclosure
maps and carpool marketing pitch to employees.
• OPERATIONS
o Provide front‐line customer service to lobby TDM commuters. Distribute parking permits, explain
university parking policy and pricing to students, provide trip planning advice.
CHIEF STRATEGIST, Bruins for Traffic Relief, Los Angeles, CA, July 2008‐present
• Launched and implemented grassroots campaign to lobby for Measure R.
o Developed targeted viral marketing strategy leverage online social networking, traditional print media,
and snowball effect to educate voters, raise awareness across Los Angeles area.
• Co‐created “Los Angeles Wants Google Transit” Facebook group and campaign.
• Worked with coalition of student leaders, Alumni Association board members, and transit agency
representatives to develop club’s long‐range plans as student‐led advocacy group.
ADDITIONAL WORK HISTORY
• INTERN, Los Angeles Community Redevelopment Agency, North Hollywood, CA, May 2008‐June 2008
• ANALYST, International City/County Management Association Center for Performance Measurement,
Washington, DC, October 2006‐May 2007
• PUBLIC ADMINISTRATION INTERN, Montgomery County (MD) Department of Housing and Community Affairs,
Rockville, MD, July 2006‐September 2006.
• RESEARCH ASSISTANT, American Institutes for Research, Washington DC, June 2004‐July 2006
• VAN COORDINATOR, Smith College Student Government Association, Northampton, MA, Fall 2001 and Fall
2003. Managed nine‐van fleet shared by student orgs, dorms, & athletes as part of college’s TDM program.
Handled reservations, coordinated repair and maintenance, trained drivers.
SKILLS & LANGUAGES
• Highly proficient in Microsoft Office (Word, Excel & Powerpoint), SPSS, and ArcView GIS.
• Basic knowledge of Adobe InDesign, Photoshop and Illustrator; travel demand forecasting software; MS Visio
and MS Project
AFFILIATIONS
Women in Transportation Seminar (WTS), Association for Commuter Transportation