Click Marketing By Katrina Gallagher Online Marketing Consultant

PushON is an Online Marketing agency dedicated to promoting and improving the website visibility of NW companies by enabling the people who are looking for the types of products and services you provide, to find your website quickly and easily. Who are we?

Established in 2005 Team of 7 industry-proven professionals with over 39 years of technical and marketing experience in Online Marketing Council member for Manchester Digital (Trade body for North West ICT and new media sectors) Approved consultant to the MDDA for Online Marketing Member of the Chartered Institute of Marketing (CIM) Google Adwords professionally qualified Demonstrable track record of success Holder of Professional Indemnity Insurance Our Credentials:

Established in 2005

Team of 7 industry-proven professionals with over 39 years of technical and marketing experience in Online Marketing

Council member for Manchester Digital (Trade body for North West ICT and new media sectors)

Approved consultant to the MDDA for Online Marketing

Member of the Chartered Institute of Marketing (CIM)

Google Adwords professionally qualified

Demonstrable track record of success

Holder of Professional Indemnity Insurance

Organic search marketing Search Engine Optimisation (SEO) Search Engine Marketing (SEM) Social Media Optimisation (SMO) Blog marketing Online PR (e-pr) Viral marketing Pay per click (PPC) Website Analysis Consultancy Outsourced online marketing department/manager Our core competencies and services:

Organic search marketing

Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media Optimisation (SMO)

Blog marketing

Online PR (e-pr)

Viral marketing

Pay per click (PPC)

Website Analysis

Consultancy

Outsourced online marketing department/manager

Types of Search Engine Results PushON

How Do You Become Featured At The Top? PushON Organic Marketing Pay Per Click

How Do You Become Featured At The Top?

Organic Marketing

Pay Per Click

What To Consider First Budget Timing Who Manages The Campaign Time Commitment Target Audience PushON

Budget

Timing

Who Manages The Campaign

Time Commitment

Target Audience

Setting Up Your Campaign PushON What’s your product or service? What locations do you deliver to? How do you want people to contact? What time are you available? What landing page?... More on this...

Setting Up Your Campaign

What’s your product or service?

What locations do you deliver to?

How do you want people to contact?

What time are you available?

What landing page?... More on this...

What’s your landing page? PushON Not your home page! Benefits Examples Testimonials Call to action Contact method

What’s your landing page?

Not your home page!

Benefits

Examples

Testimonials

Call to action

Contact method

What Search Terms? What would you search for? What problem does it fix? How would you use it? What would your mum call it? What would your kids call it? What terms do your competitors use? PushON

What would you search for?

What problem does it fix?

How would you use it?

What would your mum call it?

What would your kids call it?

What terms do your competitors use?

What Do You Want People To Do? Call You Enquire Online Buy Online Visit Your Store/Premises Get A Quote Sign Up To Your Newsletter Subscribe PushON

Call You

Enquire Online

Buy Online

Visit Your Store/Premises

Get A Quote

Sign Up To Your Newsletter

Subscribe

Steps To Set Up PushON Google AdWords Account Google Analytics Create Your First Campaign Set Your Geography Add Keywords Create Adverts Check everything Launch

Steps To Set Up

Google AdWords Account

Google Analytics

Create Your First Campaign

Set Your Geography

Add Keywords

Create Adverts

Check everything

Launch

Next Steps Install Tracking Create Advert Variations Develop Your Keywords Change Your Targeting Launch Campaign Test, Test, Test PushON

Install Tracking

Create Advert Variations

Develop Your Keywords

Change Your Targeting

Launch Campaign

Test, Test, Test

Keyword Research Tools https://adwords.google.com/select/KeywordToolExternal http://keyworddiscovery.com PushON

https://adwords.google.com/select/KeywordToolExternal

http://keyworddiscovery.com

Further Reading Blog.pushon.co.uk PPCblog.co.uk www.copyblogger.com/5-steps-to-pay-per-click-advertising-that-works www.copyblogger.com/landing-pages blog.searchenginewatch.com training.seobook.com/ppc-search-engine-marketing PushON

Blog.pushon.co.uk

PPCblog.co.uk

www.copyblogger.com/5-steps-to-pay-per-click-advertising-that-works

www.copyblogger.com/landing-pages

blog.searchenginewatch.com

training.seobook.com/ppc-search-engine-marketing

Questions and discussion

Katrina Gallagher Online Marketing Consultant t: 0870 757 488 e: info@pushon.co.uk