PushOn PPC Presentation


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Kat's presenting a tutorial in Manchester - aimed at small businesses. The aim is to help business owners decide whether PPC marketing is suitable for them, and ideas on how to set it up.

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PushOn PPC Presentation

  1. 1. Click Marketing By Katrina Gallagher Online Marketing Consultant
  2. 2. PushON is an Online Marketing agency dedicated to promoting and improving the website visibility of NW companies by enabling the people who are looking for the types of products and services you provide, to find your website quickly and easily. Who are we?
  3. 3. <ul><li>Established in 2005 </li></ul><ul><li>Team of 7 industry-proven professionals with over 39 years of technical and marketing experience in Online Marketing </li></ul><ul><li>Council member for Manchester Digital (Trade body for North West ICT and new media sectors) </li></ul><ul><li>Approved consultant to the MDDA for Online Marketing </li></ul><ul><li>Member of the Chartered Institute of Marketing (CIM) </li></ul><ul><li>Google Adwords professionally qualified </li></ul><ul><li>Demonstrable track record of success </li></ul><ul><li>Holder of Professional Indemnity Insurance </li></ul>Our Credentials:
  4. 4. <ul><li>Organic search marketing </li></ul><ul><ul><li>Search Engine Optimisation (SEO) </li></ul></ul><ul><ul><li>Search Engine Marketing (SEM) </li></ul></ul><ul><ul><li>Social Media Optimisation (SMO) </li></ul></ul><ul><li>Blog marketing </li></ul><ul><li>Online PR (e-pr) </li></ul><ul><li>Viral marketing </li></ul><ul><li>Pay per click (PPC) </li></ul><ul><li>Website Analysis </li></ul><ul><li>Consultancy </li></ul><ul><li>Outsourced online marketing department/manager </li></ul>Our core competencies and services:
  5. 5. Types of Search Engine Results PushON
  6. 6. <ul><li>How Do You Become Featured At The Top? </li></ul>PushON <ul><li>Organic Marketing </li></ul><ul><li>Pay Per Click </li></ul>
  7. 7. What To Consider First <ul><li>Budget </li></ul><ul><li>Timing </li></ul><ul><li>Who Manages The Campaign </li></ul><ul><li>Time Commitment </li></ul><ul><li>Target Audience </li></ul>PushON
  8. 8. <ul><li>Setting Up Your Campaign </li></ul>PushON <ul><li>What’s your product or service? </li></ul><ul><li>What locations do you deliver to? </li></ul><ul><li>How do you want people to contact? </li></ul><ul><li>What time are you available? </li></ul><ul><li>What landing page?... More on this... </li></ul>
  9. 9. <ul><li>What’s your landing page? </li></ul>PushON <ul><li>Not your home page! </li></ul><ul><li>Benefits </li></ul><ul><li>Examples </li></ul><ul><li>Testimonials </li></ul><ul><li>Call to action </li></ul><ul><li>Contact method </li></ul>
  10. 10. What Search Terms? <ul><li>What would you search for? </li></ul><ul><li>What problem does it fix? </li></ul><ul><li>How would you use it? </li></ul><ul><li>What would your mum call it? </li></ul><ul><li>What would your kids call it? </li></ul><ul><li>What terms do your competitors use? </li></ul>PushON
  11. 11. What Do You Want People To Do? <ul><ul><li>Call You </li></ul></ul><ul><ul><li>Enquire Online </li></ul></ul><ul><ul><li>Buy Online </li></ul></ul><ul><ul><li>Visit Your Store/Premises </li></ul></ul><ul><ul><li>Get A Quote </li></ul></ul><ul><ul><li>Sign Up To Your Newsletter </li></ul></ul><ul><ul><li>Subscribe </li></ul></ul>PushON
  12. 12. <ul><li>Steps To Set Up </li></ul>PushON <ul><li>Google AdWords Account </li></ul><ul><li>Google Analytics </li></ul><ul><li>Create Your First Campaign </li></ul><ul><li>Set Your Geography </li></ul><ul><li>Add Keywords </li></ul><ul><li>Create Adverts </li></ul><ul><li>Check everything </li></ul><ul><li>Launch </li></ul>
  13. 13. Next Steps <ul><li>Install Tracking </li></ul><ul><li>Create Advert Variations </li></ul><ul><li>Develop Your Keywords </li></ul><ul><li>Change Your Targeting </li></ul><ul><li>Launch Campaign </li></ul><ul><li>Test, Test, Test </li></ul>PushON
  14. 14. Keyword Research Tools <ul><li>https://adwords.google.com/select/KeywordToolExternal </li></ul><ul><li>http://keyworddiscovery.com </li></ul>PushON
  15. 15. Further Reading <ul><li>Blog.pushon.co.uk </li></ul><ul><li>PPCblog.co.uk </li></ul><ul><li>www.copyblogger.com/5-steps-to-pay-per-click-advertising-that-works </li></ul><ul><li>www.copyblogger.com/landing-pages </li></ul><ul><li>blog.searchenginewatch.com </li></ul><ul><li>training.seobook.com/ppc-search-engine-marketing </li></ul>PushON
  16. 16. Questions and discussion
  17. 17. Katrina Gallagher Online Marketing Consultant t: 0870 757 488 e: info@pushon.co.uk
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