Social Media And Building Tv Audiences Communities

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Building audience communities around television. Presentation to an Australian TV station about social media, future directions and online communities. Blog post link to come soon...

Business Technology News & Politics

Social TV Sept 2009

wordle.net
laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Social Media Evolution

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

One-To-Many Locked Down

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Content

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Content - Assets -Distribution - Living

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Engaging with distributed
Audiences/communities

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Building Trust and
Reputation Online

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Communities

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Communities

Purpose Values

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Communities

Places Tools

Purpose Values

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Communities

Places Tools

Purpose Values

Identity & Trust

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Communities

Places Tools
Roles and Lifecycle

Purpose Values

Identity & Trust

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Communities

Places Tools
Roles and Lifecycle Leader & Inﬂuencers
Purpose Values

Identity & Trust

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Communities

Places Tools
Roles and Lifecycle Leader & Inﬂuencers
Purpose Values

Rules of Engagement
Identity & Trust

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Communities

Places Tools
Roles and Lifecycle Leader & Inﬂuencers
Purpose Values

Rules of Engagement
Identity & Trust

Rituals

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Communities

Places Tools
Roles and Lifecycle Leader & Inﬂuencers
Purpose Values
Events
Rules of Engagement
Identity & Trust

Rituals

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Measuring Reputation

over time

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Trigger Street

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Spreadability

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Insights

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Augmented Reality

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Artiﬁcial Intelligence

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Title of Slide

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Open API

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

The widget economy

•Salesforce.com: Reported on their blog on Jan 8th
of this year that over 40% of all of Salesforce.com
trafﬁc comes from their API.

• Amazon: 140,000 registered developers. Third-party
sellers = 28% of Amazon’s second-quarter unit sales,
or $490 million.

•eBay: 25,000 developers with 1,900 certiﬁed
applications. 8 billion API requests, transactions up 84
% annually.
reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Laurel Papworth

•slides at http://slideshare.net/silkcharm
•blog at http://laurelpapworth.com
•email laurel@laurelpapworth.com
•phone +61 (0)432 684992
•Twitter @SilkCharm

reference

laurelpapworth.com
Monday, 28 September 2009

Social TV Sept 2009

Title of Slide

•Bullets
•test
•test
•tes
Section Header
•tes

reference

laurelpapworth.com
Monday, 28 September 2009

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Social Media And Building Tv Audiences Communities

1. Social TV Sept 2009 wordle.net laurelpapworth.com Monday, 28 September 2009

2. Social TV Sept 2009 Social Media Evolution reference laurelpapworth.com Monday, 28 September 2009

3. Social TV Sept 2009 One-To-Many Locked Down laurelpapworth.com Monday, 28 September 2009

4. Social TV Sept 2009 Content reference laurelpapworth.com Monday, 28 September 2009

5. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009

6. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009

7. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009

8. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009

9. Social TV Sept 2009 Content - Assets -Distribution - Living laurelpapworth.com Monday, 28 September 2009

10. Social TV Sept 2009 Engaging with distributed Audiences/communities reference laurelpapworth.com Monday, 28 September 2009

11. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009

12. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009

13. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009

14. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009

15. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009

16. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009

17. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009

18. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009

19. Social TV Sept 2009 Building Trust and Reputation Online reference laurelpapworth.com Monday, 28 September 2009

20. Social TV Sept 2009 Communities reference laurelpapworth.com Monday, 28 September 2009

21. Social TV Sept 2009 Communities Purpose Values reference laurelpapworth.com Monday, 28 September 2009

22. Social TV Sept 2009 Communities Places Tools Purpose Values reference laurelpapworth.com Monday, 28 September 2009

23. Social TV Sept 2009 Communities Places Tools Purpose Values Identity & Trust reference laurelpapworth.com Monday, 28 September 2009

24. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Purpose Values Identity & Trust reference laurelpapworth.com Monday, 28 September 2009

25. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Inﬂuencers Purpose Values Identity & Trust reference laurelpapworth.com Monday, 28 September 2009

26. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Inﬂuencers Purpose Values Rules of Engagement Identity & Trust reference laurelpapworth.com Monday, 28 September 2009

27. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Inﬂuencers Purpose Values Rules of Engagement Identity & Trust Rituals reference laurelpapworth.com Monday, 28 September 2009

28. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Inﬂuencers Purpose Values Events Rules of Engagement Identity & Trust Rituals reference laurelpapworth.com Monday, 28 September 2009

29. Social TV Sept 2009 Communities Places Tools Roles and Lifecycle Leader & Inﬂuencers Purpose Values Events Rules of Engagement Identity & Trust Swarms and Tribes Rituals reference laurelpapworth.com Monday, 28 September 2009

30. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009

31. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009

32. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009

33. Social TV Sept 2009 Measuring Reputation over time laurelpapworth.com Monday, 28 September 2009

34. Social TV Sept 2009 Trigger Street laurelpapworth.com Monday, 28 September 2009

35. Social TV Sept 2009 Spreadability reference laurelpapworth.com Monday, 28 September 2009

36. Social TV Sept 2009 Content reference laurelpapworth.com Monday, 28 September 2009

37. Social TV Sept 2009 Insights reference laurelpapworth.com Monday, 28 September 2009

38. Social TV Sept 2009 Augmented Reality laurelpapworth.com Monday, 28 September 2009

39. Social TV Sept 2009 Artiﬁcial Intelligence reference laurelpapworth.com Monday, 28 September 2009

40. Social TV Sept 2009 Title of Slide reference laurelpapworth.com Monday, 28 September 2009

41. Social TV Sept 2009 Title of Slide reference laurelpapworth.com Monday, 28 September 2009

42. Social TV Sept 2009 Open API reference laurelpapworth.com Monday, 28 September 2009

43. Social TV Sept 2009 The widget economy •Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com trafﬁc comes from their API. • Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. •eBay: 25,000 developers with 1,900 certiﬁed applications. 8 billion API requests, transactions up 84 % annually. reference laurelpapworth.com Monday, 28 September 2009

44. Social TV Sept 2009 laurelpapworth.com Monday, 28 September 2009

45. Social TV Sept 2009 Laurel Papworth •slides at http://slideshare.net/silkcharm •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm reference laurelpapworth.com Monday, 28 September 2009

46. Social TV Sept 2009 Title of Slide •Bullets •test •test •tes Section Header •tes reference laurelpapworth.com Monday, 28 September 2009

47. Social TV Sept 2009 Title of Slide •Bullets •test •test •tes Section Header •tes reference laurelpapworth.com Monday, 28 September 2009

Social Media And Building Tv Audiences Communities

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