Next Gen service offerings are defined by a different set of characteristics: Greater numbers of services Shorter service lifecycles On-demand, event-driven in real-time “Blended” - Delivered across multiple access technologies, and large range of new devices “Blended” – Delivered through partners – the SaaS model

1. Accelerating the Delivery of Next Generation Services Brian Cappellani CTO – Sigma Systems CTO Telecom Summit October 2010

3. 14 years of dedicated OSS (Service Fulfillment) design & development in Wireline, Cable, and Mobile

4. >50 Deployments Worldwide

6. Next Generation Services Next Gen service offerings are defined by a different set of characteristics: Greater numbers of services Shorter service lifecycles On-demand, event-driven in real-time “Blended” - Delivered across multiple access technologies, and large range of new devices “Blended” – Delivered through partners – the SaaSmodel

7. Delivery infrastructure changing as well Next Gen Triple Play Fiber, VoIP, IPTV Not just about your network Industry consolidation Third party providers Outsourcing Cloud-based services Customer Equipment Handsets, Home Gateways, Home Networks Across both residential and commercial

10. Service Delivery Issues Part 2 : No Common Process or Models Billing Services Operator Operations eMail or Vmail Work order CRM Voice & Data Applications Application form Work order Network Elements Activation Customer Portal Video/content Systems Subscriber Work order Provision Engineering

11. The Service Layer Abstract delivery capability and expose as services: the capabilities of the network and delivery infrastructure How to provision and fulfill the services Isolate delivery infrastructure changes from upstream Use industry standards Web services SOA OSS/J Service Models,Specifications and Fulfillment Processes

12. TeleManagement Forum Standards Business Process Framework (eTOM) model Service Layer provides fulfillment and provisioning through OSS/J APIs

13. Product Catalog Service Catalog Service Monetization and Rollout Service Catalog exposes Service Specifications TMF Customer Facing Service Specification (CFSS) acts as a common entity Standards-based, simplified integration CFSS defined in Service Catalog and provided to Product Catalog Product Catalog then defines Products from these available services Allows rapid creation of new product offerings based on standard service models

14. Service Fulfillment : Before Billing Services Operator Operations eMail or Vmail Work order CRM Voice & Data Applications Application form Work order Network Elements Activation Customer Portal Video/content Systems Subscriber Work order Provision Engineering

15. Service Fulfillment : After Service Layer Activation Engineering Operations Services Service Order Service Activation eMail or Vmail Billing Voice & Data Applications Operator CRM Network Elements Video/Content Systems Subscriber Customer Portal

16. Service Fulfillment Relationships Fulfillment brings together key relationships Subscriber – Services – Network (Resources)

17. How to put into practice ? Adopt this architecture for next gen services Get the service models in place Proven implementation of the models on next gen platforms Then decide on migration of legacy platforms Legacy platforms can be orchestrated as services Common models and processes Common operational processes Eliminate need for “rip and replace”

18. Benefits of This Approach Support for rapid development and delivery of new services: Revenues grow by 9% per year RGU counts increase by 40% Churn rates for multi-play are 52% lower than single play Blended ARPU’s up by 6% Support for flow-thru order automation: Over 5% reduction in service management costs Up to 3% reduction in churn rates Operational efficiency in call centre order entry with 5% cost reduction 15

19. Final thoughts Next generation of services requires a next generation of OSS infrastructure Factor into your service roll out a standards-based service layer Look for vendors that have proven their models across multiple access technologies Realize benefits on new service rollout as well as operational efficiency Extend architecture to incorporate legacy as required So you can truly move beyond the bundle

20. Thank You Brian Cappellani CTO – Sigma Systems 416-365-3966 brian.cappellani@sigma-systems.com