2. RISE OF SIMPLISTIC SKINCARE
• Many brands are finding success through advertising what
is not in their products, as opposed to what is
• The less-is-more approach is appealing to consumers with
sensitive skin
• It’s an opportunity to ease-in novice or first-time consumers
• Researchers found that 49% of Millennial women prefer
natural and organic beauty products
3. • Matcha
• Coconut Oil/Water
• Lemon
• Probiotics
• Super foods
• Manuka Honey
• Seaweed/Algae
INGREDIENTS
YOU NEED TO
KNOW
4. ULTRAMODERN ORGANIC BEAUTY
• Brands are seeing success by progressing into
minimalist and apothecary-inspired packaging
• Product pictures are brought to life when
photographed against marble and color-blocked
backgrounds
• Contemporary organics are using clean, black and
white packaging and dashes of color used to
highlight the main ingredients
5. • Cleansers
• Serums
• Moisturizers w/
antioxidants
• Anti-inflammatories
• Skin-barrier repair
technology
ANTI-POLLUTION SKINCARE
• More brands are paying attention to studies linking pollution to anti-
inflammation, acne, wrinkles, etc.
WHAT’S THE PROBLEM?
• Microscopic carbon particles from
soot and traffic exhaust can sink
deep into skin’s dermal layer,
generating harmful free radicals
• Not only for city girls, studies show
that air quality in rural areas has
also declined
Big beauty players are developing an
entirely new category of anti-pollution
skincare
6. VEGAN BEAUTY
• There are now 16 million Vegans/Vegetarians in the US, women
making up 51% and men the remaining 49%
• There is a demand for products that are good for humans and do as
little harm to animals as possible
• Consumers are foregoing products in favor of ones that are closer
aligned to their vegan beliefs and lifestyle
• Popular Vegan and Cruelty Free Brands Now Include: Tarte,
Anastasia Beverly Hills, Too Faced, ELF, Burts Bees, Wet n
Wild, Lush, Kat Von D Beauty, NYX, Milani, and many more
7. NATURAL KOREAN BEAUTY
• The growing influence of Korean beauty is impacting a spike in the “no-
makeup look” trend
• According to Korea Customs Service, the total export value of Korean
beauty products to the U.S. was $52 million
• American women are opting out of heavy makeup looks and instead
coveting dewy skin and naturally flushed cheeks
• The #shelfie: uploading pictures of all the skincare products used in daily
routine, inspired by Korea’s 10-step skincare routine
8. BB AND CC CREAMS
BB= Beauty Balm
• Multitasks as a primer, light
foundation, moisturizer, and
sunscreen
• Built in anti-aging properties
• Heavier and better for dry skin
• Prevention and maintenance
CC=Color
Corrective
• Skin brightening primer, light
foundation, moisturizer,
sunscreen
• Built in anti-aging ingredients
• Can contain collagen boosters
• Lighter and better for acne-
prone skin
• Conceals existing issues
9. Sheets Making Headlines
Bubble Masks
Decorative Sheet Masks
Jawline Sculpting Mask
SHEET MASKS
Sheet masks, the
explosive trend from
2015, are still carrying
into 2016
Seen on
• Justin Bieber,
• Gigi and Bella Hadid,
• Ellie Goulding,
• Lady Gaga
Benefits
• Moisturize
• Clarify
• Cleanse
• Lighten
10. ESSENCES
Essences are lightweight, highly-enriched formula
concentrations with the goal of enriching the skin.
• Prepares the skin for oncoming products in your routine
• Applied to the entire face immediately after cleansing,
and then is absorbed immediately
• Balances pH after stripping the skin of oils
• Reduces effects of aging
• Come in large glass bottles that are aesthetically
appealing to consumers
11. NATURAL INSECT REPELLENTS
• The market has seen a rise in natural, organic insect
repellents for the upcoming Spring/Summer seasons
• Use aromas known to be unpleasant to insects
1. Fresh Lavender
2. Basil
3. Lemon
4. Eucalyptus
• Wont leave behind undesirable chemical scents
• Gentle enough to use on face, body, hair
• Come in the form of sprays, sunscreens, body washes,
body bars, perfumes, deodorants, candles, and pills
12. SOURCES
Bennett, Colette. "Asian Beauty Trends Taking over Your Local Shops | HLNtv.com."
HLNtv.com. 22 Mar. 2016. Web. 18 Apr. 2016.
D'Adamo, Ann. "Beauty Trends 2016." Beauty Trends 2016. Web. 18 Apr. 2016.
Carmindy. "BB Cream vs. CC Cream: What’s The Difference?" Daily Makeover. 26 Feb.
2016. Web. 17 Apr. 2016.
Hairston, Tahirah. "How Korean Beauty Trends Are Making an Impact on Your Makeup
Routine." Fusion. 28 Mar. 2016. Web. 17 Apr. 2016.
Halzack, Sarah. "Women Are Scrimping on Clothes, but Splurging on This." Washington
Post. The Washington Post, 30 Mar. 2016. Web. 17 Apr. 2016.
Kong, Joyce. "The Missing Step In Your Skin-Care Routine." Refinery29. Web. 18 Apr.
2016.
McQuarrie, Laura. "Biodegradable Anti-Bug Sunscreens." TrendHunter.com. Web. 18 Apr.
2016.
13. SOURCES
"Bubble Masks- The Newest Skincare Trend Of 2016." Real Style Beauty. 17 Feb. 2016.
Web. 18 Apr. 2016.
"10 Skin Care Trends That Will Be HUGE in 2016." Skincare and Beauty Blog Beauty
Products Reviews Advice and Tips from Dermstore. 31 Dec. 2015. Web. 18 Apr. 2016.
"Anti-Insect Sun Creams." TrendHunter.com. Web. 18 Apr. 2016.
"Essential Oil Insect Sprays." TrendHunter.com. Web. 18 Apr. 2016.
Wilson, Allycia. "Skincare, Makeup Growth Statistics, Trends 2016, 2017, 2018: CEW
Presents The Future Of Natural, Organic, Environmental Friendly, Safe, Beauty
Products, Brands - BeautyStat.com." BeautyStatcom. 26 Oct. 2015. Web. 18 Apr. 2016.
Young, Katy. The Telegraph. Telegraph Media Group, 16 Jan. 2016. Web. 18 Apr. 2016.
