1. Campaign Study
From Space by T Circus
he
Album

2. Product Caption
Welcome to the otherside.

3. USP(Unique Selling Point)
The best Indian rock album till date.

4. Ad agency
EMI Agency

5. Ad agency
 Founded: September 2,2004
 EMI is an agency that provides design services to
Brands and individuals alike.
 The objective is to do something different. What's
a life without surprises?!
 They are a group of people who believe in
‘The Power to Be Your Best’

6. Composition of Ad agency
 Creative directors: Arman Khan, Roshan Roy
 Copywriter: Adityan Nair
 Art director: Teresa Sebastian
 Creative Group: Rohan Arora
 Director of photography: Aakshee Gakhar
 Music: Mridul Luthra

7. Ad agency services
 Music Publishing
 Music Album Design
 Viral / Guerilla Projects
 Retail Design
 Advertising / Brand Consulting
 Concept Development
 Identity Design
 Packaging Design

8. Storyboard of the Campaign
 The Circus carries forward its campaign using its
own members dressed in the their trademark
violet outfits. They play their signature tune ‘Full
On Part Scene’ for 20 seconds and then go on for
20 more seconds how this album would be
different from the clichéd albums from Indian
artists.
 In the second film, in the background their
famous song ‘Tension Wires’ is being played and
the album cover comes up and then the ad urges
to buy the album for Rs299 from Flipkart.

9. Objective of the Campaign
 The aim is to popularize the album ‘From Space’
like the chart-topping album by Swarathma.
 The plot came through from EMI’s employee
feedback stories, where employees told the
company how they have used the album.
 This campaign has a total of 2 films, both focus
on selling

10. Medium Used
 Brand: The Circus
 Product: From Space
 Medium: TVC
The campaign will be aired on channels like
HBO, Star Movies, MTV, Star World, MTV,
VH1, AXN, Comedy Central, Sony Pix, CNBC
TV 18, History TV 18, Zoom, Movies Now, and
Times Now and will run for 15 days.