Do you want to convert your fans and followers into paying customers? Are your social activities working? In this article I’ll show you 5 simple ways to tweak your social media updates for better sales conversion.

1. 5 WAYS TO SELL WITH
SOCIAL MEDIA

2. This presentation is made from a guest post
by Jim Belosic on SocialMediaExaminer.com

3. Do you want to convert
your fans and followers
into paying customers?

4. TRY THESE 5 SIMPLE WAYS FOR
BETTER SALES CONVERSION

5. #1: INCORPORATE A CLEAR CALL-TO-ACTION

6. #1. INCORPORATE A CLEAR CALL-TO-
ACTION
Give your Fans what they’re after!
• Learning about you & your company
• Details about your products
• Access to deals and coupons
• Expert tips and how-to tricks

7. #1. INCORPORATE A CLEAR CALL-TO-
ACTION
Use status updates to
give them what they
want and what you
want: a sale

8. #1. INCORPORATE A CLEAR CALL-TO-
ACTION
Post calls to action like
“Click here for a
Facebook fan
exclusive coupon,”
or
“Enter to Win”
or
“Call us Now!”

9. #1. INCORPORATE A CLEAR CALL-TO-
ACTION
Don’t Forget!
Stay true to the 70/20/10 Rule
70% of your Page’s
content should be
information that’s
valuable to your fans
20% of your Page’s
content should be
content that comes
from other people
10% of your content
should be
promotional

10. #2. CONVEY A SENSE OF URGENCY

11. #2. CONVEY A SENSE OF URGENCY
You have limited time to catch the attention of
your customers/fans/followers.
Use words like “For a limited time” or “On
sale this week” or “Own it first”

12. #2. CONVEY A SENSE OF URGENCY
Offer incentives for booking or buying
immediately instead of later.
Post different time-sensitive offers on
different networks.

13. #2. CONVEY A SENSE OF URGENCY
Use the cover
photo to offer
an exclusive
deal!

14. #3. OFFER FOLLOWERS AND FANS
EXCLUSIVE DEALS

15. #3. OFFER EXCLUSIVE DEALS
Tip #1:
Make sure Fans know the
deals you’re offering are for
fans of a particular network.
Tip #2:
Offer deals that are exclusive
to each network; Twitter,
Facebook, Google+,
Instagram, Pinterest, etc.

16. #4. ENCOURAGE SHARING

17. #3. OFFER EXCLUSIVE DEALS
Ask your fans/followers to
Re-tweet, Re-pin or
Share and Reward them
for sharing!

18. #5. KEEP ALL OF YOUR SOCIAL MEDIA
PROFILES CURRENT

19. #3. KEEP SOCIAL PROFILES CURRENT
Businesses should have a clear idea of what your
business/brand is all about when they land on your
social profile Page.

20. #3. KEEP SOCIAL PROFILES CURRENT
Go through each of your business’s social profiles
once a quarter and make sure all the information is
current.

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How to Manage Your
Social Media in 34
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