Marketers look forward to holiday season as much as customers do. The onset of a festive season set the tone right for shopping and customers plan to spend more lavishly than they usually do. Though it is a reason for marketers to beam with excitement, the catch here is, more traffic might not mean more sales. With the modern day online shopping trends, Merchants need to catch up and adopt modern-day marketing strategies and use Social to exploit every chance of making a sale. That is why, ShopSocially, a leading social, referral and loyalty platform along with Demandware and Avenue, conducted a joint webinar on November 4th 2015 on ‘How to get up to 40% more conversions from your holiday traffic’. The focus of this event was to unveil various strategies that help marketers convert their huge site traffic during holiday season into maximum sales. In this webinar, Kristen St. Peter, Director of Ecommerce at Avenue, a leader in plus-size women’s fashion showcased Avenue’s journey of how, by applying, ShopSocially’sunique and innovative, social and referral solutions on Demandware platform, Avenue fetched11X more ROI. ShopSocially’s platform helped Avenue® derive the following benefits- - 1000s of customer referrals in form of viral social posts - Impressive sales conversion rate of 28.48% for users who connected with Avenue® brand through Facebook Connect - 11.05X ROI for referral marketing efforts - 88% high sales conversion rate for referral traffic generated through social sharing of purchases Read more about this Webinar at http://blog.shopsocially.com/2015/11/04/demandware-webinar-unveils-secret-of-40%-more-conversions-this-holiday-season/ Contact ShopSocially at info@shopsocially.com for more details.

1. Samir Palnitkar
President
@ShopSocially
Presenters:
Kristen St. Peter
Director, E-Commerce
@AvenuePlus
How To Get Upto
40% More Revenue
From Your Holiday Traffic?
Avenue – ShopSocially- Demandware
Unveils The Secret Of
Liz Lynch
Partner Marketing Specialist
@Demandware
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2.  Introductions
 Conversion Challenges during holiday season
 Marketing strategies adopted by Avenue
 Strategies to achieve 40% More Revenue
 Questions and Answers
AGENDA
Avenue, ShopSocially and Demandware Webinar
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3. Demandware Commerce
Demandware’s Total Solution for Commerce
Demandware
services
Demandware
community
• Retail experts to
grow and optimize
your business
• Dedicated account
managers to ensure
your success
• Operational and
technical support
to meet your needs
• Partner and
developer
certifications to
ensure expertise
• Thousands of like-
minded retail
professionals
• Pre-built
integrations to
complementary
technologies
• Community
interaction through
conferences, meet-
ups, roundtables,
etc.
• Online communities
with shared
intellectual assets
Demandware Commerce Cloud
3

4. Demandware Commerce Cloud: Architecture
4
Demandware Commerce Cloud
CORE SERVICES
ROLE-BASED TOOLS INTEGRATION LAYER
CONSUMER INTERACTION POINTS
RETAIL DATA MODEL
PLATFORM OPERATIONS
Multi-tenant Framework Global Release Model Security Disaster Recovery
Customer Order Product Inventory Promotion Interaction Store
Descriptive Analytics Predictive Analytics
Content Management Merchandising & Marketing
Store OperationsOrder ManagementTransaction Management

5. AVENUE
Fashion Exclusively For Plus Size Women
 Leader in the plus-size fashion industry
 Committed to offering trend-right, quality products for every season
 Focused on fit and comfort
 Besides the online e-commerce store, Avenue has approximately 300 offline
stores in market
 Avenue is leveraging ShopSocially apps on Demandware Platform
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6. SHOPSOCIALLY
Premium Social, Referral and Loyalty Platform
 Unified, Enterprise grade, SaaS based marketing platform
 Offers Social, Referral and Loyalty Solutions
 500+ Global Customers : Both B-to-C and B-to-B
 Verticals: Retail, travel, services, entertainment, events, hospitality, auto, finance etc.
 Integrated with Demandware platform: single cartridge available for all solutions
OUR CUSTOMERS
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7. Conversion Challenges During Holiday Season
Low Quality Traffic- Attracting Window shoppers
Less Social Proof: Purchase experiences not shared
Low Customer Retention - Clutter of deals confusing buyers
Ineffective Email Campaigns: Users’ inbox swamped
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8. Sales Issues You are Facing
CUSTOMER
ACQUISITION
CONVERSION
RATES
CUSTOMER
LOYALTY
How Do You Solve Them?
8

9. How Do You Solve These Issues?
CUSTOMER
ACQUISITION
CONVERSION
RATES
CUSTOMER
LOYALTY
Avenue - ShopSocially- Demandware Are Opening
Here The Box Of Unique Solutions For You
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10. ShopSocially Platform – For Up to 40% More
Conversions
FULLY MANAGED SERVICES
Design | Integration | Best Practices | Management & Optimization | Monitoring & Reporting
BUILT-IN FEATURES
SOLUTIONS
SYSTEM INTEGRATIONS
APIs | Unified User Profile | CRM, ESP, POS Data Connectors
ACQUISITION
A/B TESTING PERSONALIZATION AUTO
SCHEDULING
DETAILED
REPORTING
MOBILE
FRIENDLY
Referral Program
Social Gamification
Viral Email Acquisition
Social Login
Visual Commerce
Customer Q & A
Product Stories
CONVERSION
Customer Loyalty
LOYALTY
Shop with Friends
10

11. AVENUE’S JOURNEY
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12.  New-Age Viral Email Acquisition – powered by social media!
 Users Never leave the site so conversion rates are higher
 Acquire genuine email address and rich user profile data
 Built in virality that drives high quality referral traffic to the site
30%30%
Boost in email
acquisition rate
AVENUE’S STRATEGY 1AVENUE’S STRATEGY 1
SOCIAL CONNECT (VIRAL EMAILSOCIAL CONNECT (VIRAL EMAIL
ACQUISITION)ACQUISITION)
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13. SOCIAL CONNECT TO GET BRAND ENDORSEMENTS
13

14. SOCIAL CONNECT TO GET BRAND ENDORSEMENTS
14

15. SOCIAL CONNECT TO GET BRAND ENDORSEMENTS
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16.  Referral post is created on Facebook
 Each social post drives quality referral traffic to the site
SOCIAL CONNECT TO GET BRAND ENDORSEMENTS
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17. AVENUE’S STRATEGY 2AVENUE’S STRATEGY 2
SHARE-A-PURCHASESHARE-A-PURCHASE
 Convert up to 10% of your shoppers into brand ambassadors
 Get up to 5 referral clicks for every share
 Acquire new customers via referrals
 Increase repeat purchases by 26%
 Create real time social buzz
17

18. SHARE-A-PURCHASE TO TURN CUSTOMERS
INTO BRAND AMBASSADORS
Colorblocked Print Tunic
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19. Colorblocked Print Tunic
SHARE-A-PURCHASE TO TURN CUSTOMERS
INTO BRAND AMBASSADORS
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20.  Each socially shared purchase generates a viral post, bringing in quality referral
traffic to the site
Colorblocked Print Tunic
Check out our latest
Winter Collection
SHARE-A-PURCHASE TO TURN CUSTOMERS
INTO BRAND AMBASSADORS
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21. RESULTS
Increase in customer engagement and brand endorsement
1000s
Of valuable customer referrals
posts on social media
28.48%
Conversion rate of users interacting
through social connect


11.05X ROI for referral marketing efforts
14.88%
Sales conversion rate for referral traffic
generated through social sharing of purchases



Uplift in SEO Rank through social sharing and back links
21

22. Strategies
to Get Up to 40%
More Conversions
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23. MODERN DAY E-MARKETING
STRATEGIES
Referral Program
Social Login
Visual Commerce
Customer Q & A
Customer Loyalty
+ 10-15%
Increase in traffic
+ 15-20%
Higher conversion
+ 25-40%
Boost in repeat sales
ACQUISITION
CONVERSION
LOYALTY
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24. ACQUISITION SUITE11
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25. 84% of consumers say they trust
recommendations from family and friends
about products.
-Neilsen
People are 4X more likely to
buy when referred by a friend
-Neilsen
REFERRALS ARE THE MOST EFFECTIVE ACQUISITION CHANNEL
76% of consumers recommended
companies they trust to a friend or colleague
- Edelman
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26. REFER-A-FRIEND
Enable Friend Referrals via website & email
Avenu
e
50$
Mobile Specific
Sharing Options
Branded
Experience
Customizable
Incentives
26

27. CONVERSION SUITE22
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28.  Enable users to login via their social accounts
 40% of new registrations prefer Social Login
 92% users simply abandon the cart when they can’t remember their pwd!
 Increase customer registrations by 33% & conversion rate by 5%
SOCIAL LOGIN
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29.  Convert Selfies into Sales!
 UGC photo aggregation via Facebook, Instagram, Twitter
 Powerful & authentic visual testimonials
 15%+ increase in user engagement
VISUAL COMMERCE:
GALLERY
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30.  Leverage the passion & knowledge of your customers
 Authentic UGC for SEO boost and higher conversion
 Gain insights into customer decision process
 Increase engagement & conversion by up to 26%
CUSTOMER Q
& A
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31. LOYALTY SUITE3
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32. THE VALUE OF
RETENTION
5% increase in customer
retention can increase a
company’s profitability by
75%
Keeping
current
customers
Attracting
new
customers
cost
-
Attracting new customers
will cost your business 5
times more than keeping
an existing customer.
-
Future Customers
Current Customers
Revenue
80% of your company’s
future revenue will
come from just 20% of
your existing customers
-
Customer
retention
Profit
5%
70%
1X
5X
80%
20%
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33.  360 degree loyalty platform: ability to reward users for any desirable interaction
 Increase life time value of customers by up to 5X
 Increase in word-of-mouth referrals, reviews etc.
 Up to 26% uplift in repeat purchases33

34. USTOMER DASHBOARD : Redemption Options
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35. Download Free eBook On How To Increase
Social ROI This Holiday Season
A Comprehensive Guide to Increase Social
ROI This Holiday Season
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36. Q & A TIME
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37. Sign Up for ShopSocially’s services by
Nov 30th
and we will waive
the one-time setup fee (up to $3,000)
Use code: SSAVENUE while signing up.
SPECIAL OFFER FOR TODAY’S ATTENDEES
Thank You
Happy Holidays!
http://shopsocially.com
info@shopsocially.com
+1 650 701 7759
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