1. Practitioner Recruitment and
Retention
Harry L. Campbell
Biofeedback Resources International
NRBS – April 21, 2012

2. Recruitment
• Who is or should be recruiting?
– AAPB
– BCIA
– ISNR
– Local Biofeedback Societies
– Equipment Vendors
– Active Practitioners???

3. Recruitment
• Where can we find new practitioners?
– Colleges/Universities
– Associations (psychology, mental health,
counseling, nursing, coaching, pain management,
education …)
– Hospitals
– Individual Private Practices

4. Recruitment
• How do we get them interested?
– Advertising
– Education
• Presentations in person
• Articles
• Books and Book Chapters
• Blogs
• Webinars
• Seminars

5. Recruitment
• Lower the cost of initial investment
– ½ Day or 1 Day Introductory seminars
– Webinars
– Low cost biofeedback tools to help new
practitioners get their feet wet before making
larger equipment investments
– Starting out at a basic level before deciding to go
all out and get BCIA certified

6. Retention
• Why do some people quit or become inactive?
– Insurance doesn’t pay
– Not making any money
– Not getting enough clients
– Never learned to use the technology properly
– Not getting good results

7. Retention
• How can we improve retention of
practitioners?
– Make sure new practitioners are trained properly
– Get comfortable with the basics ASAP
– Make more internships available – don’t worry
about competition – look at how many
chiropractors there are even in small towns
– Get involved with associations national and local
– Network with successful practitioners – don’t just
talk to people who are struggling

8. Retention
• Schedule time to put the work in to get
comfortable
• Really research the insurance before
accepting that they don’t pay
• Ask NRBS, AAPB and other organizations to be
more active and share information on billing
strategies and to work on educating the
insurance companies as to why they should
pay

9. Retention
• Marketing
– Think outside the box
– Look for clients who you don’t already work with
– Market to clients who will come to you because
you do offer biofeedback and neurofeedback not
just ones who already come to you for other
services
– Consider non-clinical applications – sports,
business, education, performing arts

10. Retention
• Support
– AAPB, BCIA, ISNR, NRBS and other local societies
– Networking
– Equipment Manufacturers and Distributors
– Business Training
– Professional Marketing Assistance and Training
– Use biofeedback and neurofeedback yourself – be
your own best client and increase your belief and
confidence in the service you are offering

11. Thank you
Harry L. Campbell
Biofeedback Resources International Corp.
877-669-6463/914-762-4646
Cell: 914-441-9714
www.biofeedbackinternational.com
www.mindbodydevices.com