Practitioner recruitment and retention

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Practitioner recruitment and retention

  1. 1. Practitioner Recruitment and Retention Harry L. Campbell Biofeedback Resources International NRBS – April 21, 2012
  2. 2. Recruitment• Who is or should be recruiting? – AAPB – BCIA – ISNR – Local Biofeedback Societies – Equipment Vendors – Active Practitioners???
  3. 3. Recruitment• Where can we find new practitioners? – Colleges/Universities – Associations (psychology, mental health, counseling, nursing, coaching, pain management, education …) – Hospitals – Individual Private Practices
  4. 4. Recruitment• How do we get them interested? – Advertising – Education • Presentations in person • Articles • Books and Book Chapters • Blogs • Webinars • Seminars
  5. 5. Recruitment• Lower the cost of initial investment – ½ Day or 1 Day Introductory seminars – Webinars – Low cost biofeedback tools to help new practitioners get their feet wet before making larger equipment investments – Starting out at a basic level before deciding to go all out and get BCIA certified
  6. 6. Retention• Why do some people quit or become inactive? – Insurance doesn’t pay – Not making any money – Not getting enough clients – Never learned to use the technology properly – Not getting good results
  7. 7. Retention• How can we improve retention of practitioners? – Make sure new practitioners are trained properly – Get comfortable with the basics ASAP – Make more internships available – don’t worry about competition – look at how many chiropractors there are even in small towns – Get involved with associations national and local – Network with successful practitioners – don’t just talk to people who are struggling
  8. 8. Retention• Schedule time to put the work in to get comfortable• Really research the insurance before accepting that they don’t pay• Ask NRBS, AAPB and other organizations to be more active and share information on billing strategies and to work on educating the insurance companies as to why they should pay
  9. 9. Retention• Marketing – Think outside the box – Look for clients who you don’t already work with – Market to clients who will come to you because you do offer biofeedback and neurofeedback not just ones who already come to you for other services – Consider non-clinical applications – sports, business, education, performing arts
  10. 10. Retention• Support – AAPB, BCIA, ISNR, NRBS and other local societies – Networking – Equipment Manufacturers and Distributors – Business Training – Professional Marketing Assistance and Training – Use biofeedback and neurofeedback yourself – be your own best client and increase your belief and confidence in the service you are offering
  11. 11. Thank you Harry L. CampbellBiofeedback Resources International Corp. 877-669-6463/914-762-4646 Cell: 914-441-9714 www.biofeedbackinternational.com www.mindbodydevices.com

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