8 ways a CEO can use Linkedin


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8 ways a CEO can use Linkedin

  1. 1. 8 ways a CEO can use LinkedIn How can CEOs benefit from LinkedIn? LinkedIn makes it easier to manage relationships which means more effective hires, sales, and better use of networks. You can check out prospective partners, find experts, close sales, identify potential employees, contact media, and research competitors - and spend less time doing it. You control who sees your connections, your questions, and your experience. Here are seven tasks LinkedIn helps you do better. 1. Help your team LinkedIn puts your network to work for your whole team, when you and your team members connect with each other. You have a great network already but suppose one of your salespeople is calling on a new prospect; she searches for the company on LinkedIn and sees that one of your connections knows the VP of purchasing. She can leverage the trust of that connection to build her relationship with the customer and you can accelerate your business. 2. Vet the demands for your time Someone wants to meet with you to pitch a service. A group wants you to speak at an event. LinkedIn makes it easy to check whether they are a legitimate company that is relevant to your needs before committing. A quick search reveals anyone you know in common, gives you a capsule impression, and helps you allocate that valuable time. 3. Hire smarter LinkedIn helps you to connect and engage with the largest network of passive candidates; people that are currently employed, but who may be interested in advancing their career. Your best hires come from referrals from people you and your employees trust. With LinkedIn you can leverage your employees’ networks to find more talent. 4. Check references with one click The best time to check out potential hires is before you meet them. Do it afterwards and the tendency is to use references to validate the decision process. Validate the pool of applicants instead, before they jump in—with one click on a LinkedIn profile. You can run reference checks on a potential candidate by searching for people from their previous companies. Reference checking also comes in handy when you’re considering an acquisition.
  2. 2. 5. Find and reach experts fast LinkedIn is a rich directory of experts that you can tap into when you’re looking for a critical skill set or need to perform market research. By using the advanced search page you can find a specialist on almost every topic, industry or company. LinkedIn’s InMail messaging system allows you to reach out to them directly. 6. Gather competitive intelligence Contacting former employees of a company is a great way to conduct competitive research. Perform an advanced search for company name and uncheck the ‘Current Companies Only’ box to find people who used to work at a company. This is also a good way of recruiting employees with experience at particular companies. You can also follow companies that are of interest to you. 7. Gain insight Use LinkedIn Answers to solicit input and gain perspective from your connections or from the broader LinkedIn community. Learn how others approach new markets, revamp processes, and resolve problems. Find funding, question industry experts and draw on the collective knowledge of your trusted connections - and their connections. 8. Manage your information Take control of your profile and information sharing by managing your privacy settings. Modify your contact preferences to reflect the reasons for which you would like to be contacted by other professionals. You can also set your activity broadcast to ensure that it is visible only to your trusted contacts or the whole network. It’s also possible to change your email preferences to select the types of messages you’re willing to receive.