In IT, we want our data straight and precise. But what if the question we're trying to answer isn't so black & white? What if the intended recipient has a pre-existing assumption about the required decision? With thanks for Ca Technologies for sponsoring TFT14 slides. For a free trial of Nimsoft go to bit.ly/1df6jY7

1. Dan$Kane$
Are$those$real$metrics,$or$
are$you$just$telling$stories?$

27. With thanks to our slides
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