Advertstar is an advertising agency for business clients, who are focused on results. Our proficiency lies in attracting new sources of high-quality target traffic. We create and realise CPA solutions, which help our partners reach highest possible results in our affiliate network. Having a broad experience of 4 years in CPA marketing and thousands of ad campaigns behind, we understand what are the real needs and desires of our client. This is why we are able to offer them spicifically simple as well as complex solutions based on the task at hand. We formed partnerships with many international partners, predominantly in the Mobile & Browser Gaming Industry.

1. 2016 FOUNDED IN 2011
www.advertstar.net

2. 2 Table of contents
www.advertstar.net
About the company
partners
traffic sources
technical capabilities
cases
conclusion

3. 3 about the company [basic information]
www.advertstar.net
Founded 2011
Main Office Saint-Petersburg, Russia
Employees 17 (May 2016)
Partners 35 000 (May 2016)
Growth +153% (in 2015 compared with 2014)
Volumes 1 000 000 conversion in the past month (May 2016)

4. 4 ABOUT THE COMPANY [ACHIEVEMENTS]
www.advertstar.net
BEST AGGREGATOR
AFFILIATE PROGRAMS 2014
BEST ACCOUNT
MANAGER 2015

5. 5 ABOUT THE COMPANY [VERTICALS & TRAFFIC]
www.advertstar.net
Games (WEB / Mobile)
Mainstream (utilities, software, dating)
E-commerce
MAIN DIRECTIONS

6. 6 ABOUT THE COMPANY [VERTICALS & TRAFFIC]
GAMES 60%
UTILITIES 20%
Dating 10%
E-Commerce 10%
www.advertstar.net
VERTICAL DISTRIBUTION (мAY 2015)

7. 7 ABOUT THE COMPANY [VERTICALS & TRAFFIC]
LATAM 5%
Asia 5%
Tier2 10%
Tier1 15%
cis15%
russia 50%
www.advertstar.net
DISTRIBUTION BY GEO (MAY 2015)

8. 8 ABOUT THE COMPANY [VERTICALS & TRAFFIC]
Windows 5%
ios 25%
android 70%
www.advertstar.net
DISTRIBUTION BY OS (MAY 2015)

9. 9 ABOUT THE COMPANY [VERTICALS & TRAFFIC]
Mobile 35%
WEB 65%
www.advertstar.net
DISTRIBUTION BY PLATFORM (MAY 2015)

10. 10 Table of contents
www.advertstar.net
About the company
partners
traffic sources
technical capabilities
cases
conclusion

11. 11 partners
www.advertstar.net

12. 12 table of contents
www.advertstar.net
About the company
partners
traffic sources
technical capabilities
cases
conclusion

13. 13 TRAFFIC SOURCES
Incent 10%
Non-incent 90%
www.advertstar.net
INCENT TRAffic VOLUMES (may 2016)

14. 14 traffic sources
www.advertstar.net
DISTRIBUTION BY SOURCE (MAY 2015)
contextual 20%
Youtube 10%
Instagram 5%
Facebook 5%
Inapp 5%
websites 5%
VK.com 25%
Mailtarget 25%

15. 15 table of contents
www.advertstar.net
About the company
partners
traffic sources
technical capabilities
cases
conclusion

16. 16 technical capabilities
www.advertstar.net
Tracking platform own
Opportunities of integration for
postback (s2s)
JavaScript
API
working with Statistics
external API
realtime statistics 24/7
Fight against fraud
quality rate bidding
fraud analysis system
checking system bots
Integration time 48 hours

17. 17 table of contents
www.advertstar.net
About the company
partners
traffic sources
technical capabilities
cases
conclusion

18. 18 cases [Wargaming]
www.advertstar.net
One of the world’s largest publishers and developers of free-to-play MMO and game-related
services for different platforms, with headquarters based in Nicosia and development centers in
Minsk (main), Kiev, St. Petersburg, Seattle, Chicago, Baltimore and Sydney. The official partner
of the company is Wargaming Public Co. Limited that is a Cyprus company distributor.
In February 2016 the company’s value began to be evaluated at 1 billion USD.

19. 19 cases [Wargaming]
www.advertstar.net
GOAL:
Attract new players of the Russian Federation and CIS countries for the games: World of
Tanks / World of Ships
SOLUTION:
Cooperation AdvertStar & Wargaming began in April 2015
and opened up opportunities for developers to promote the game
and raising target gaming audience.
THE MAIN CRITERION FOR SUCCESS WAS:
1. A well-designed strategy for the launch of an advertising campaign for each of the games.
2. Detailed selection and segmentation of the sources of traffic.
RESULT
More than 85,000 new players

20. 20 CASES [Wargaming]
www.advertstar.net
Wargaming has been cooperating with Advertstar for a long time. During the work, the company
is pleased with the quality of service and operational decisions of working moments.
Successfully implemented the main task to increase conversions and optimize campaigns for the
largest number of active players.
In the future, we are planning the same fruitful cooperation
Ilya Kadzhilashvili
Key account manager
CLIENT REVIEW

21. 21 CASE [Alibaba Group]
www.advertstar.net
Alibaba Mobile Group - is the largest Chinese company on the B2B-market trading platforms.
The company is actively engaged in promoting its own mobile application on the territory of
Russia and CIS countries.
Modern technology and a progressive vision of the market helps us to be aware of changes in
the mobile industry

22. 22 CASES [Alibaba Group]
www.advertstar.net
GOAL:
Display of its own mobile applications in the CIS market
Reaching more than 3,000 units a day
SOLUTION:
History of cooperation AdvertStar and Alibaba Group began in April 2015. During this time, it has been jointly
developed a unique strategy of mutually beneficial partnership based on principles such as:
1. Extensive targeting RK mobile devices: iPad, iPhone, WinPhone, AndroidPhone, AndroidTablet.
2. Unique promotional materials created by our team of professional designers, are an effective marketing tool,
ensuring high lead generation.
3. Trusted source, providing high quality traffic to mobile applications.
4. Constant monitoring and optimization of traffic sources and campaigns.
RESULT
More than 5,000 units per day
More than 350,000 units per year cooperation

23. 23 CASES [Alibaba Group]
www.advertstar.net
Advertstar has become one of Alibaba’s good partners in the last year, and have positioned
themselves as a key player in Russia and in the CIS in terms of quality and reach for our main
mobile advertising campaigns.
Ljudmila Lan
Key accountant
CLIENT REVIEW

24. 24 CASES [innogames]
Innogames is a developer and publisher of browser-based
and mobile online games. By the end of 2012, InnoGames
reached 100 million registered players and generated
about 50 million Euro in revenue.

25. 25 CASES [innogames]
www.advertstar.net
Result
More than 110,000 new players in less than a year
cooperation
GOAL:
Attract new players to the territory of the Russian Federation and CIS countries for the
games: Forge of Empires / Elvinar / Tribal Wars
SOLUTION:
The History of AdvertStar Innogames cooperation began in June 2015. During this time, it
has developed a unique strategy of mutually beneficial partnership based on principles such
as:
1. A well-designed strategy for the launch of an advertising campaign for each of the games.
2. Detailed selection and segmentation of the sources of traffic.

26. 26 table of contents
www.advertstar.net
About the company
partners
traffic sources
technical capabilities
cases
conclusion

27. 27 conclusion
www.advertstar.net
AdvertStar for advertisers - it is an excellent tool to increase online turnover, an additional sales channel, the
effectiveness of which is easy to measure.
Your goal could be: sales through the online store, registration, loan applications, a phone call, as well as
achieving a certain level in online gaming.
Responsibility. We take a responsible attitude to our obligations to partners, so there were no delays in payments
since 2011.
Reliability. We use the latest technology to account for statistics and guarantee accuracy.
Gross returns. We love our job and work for the success of our customers.
Professionalism. We are professionals, and everything we do, we do as «excellent»!
Quality control. We are selective in choosing their clients and partners. This makes it possible to provide a high
level of quality of our services.
OUR PRIORITIES

28. www.advertstar.net
THANK YOU FOR YOU ATTENTION
WHEN QUALITY MATTER MOST